Off The Grid: Leaving Social Media
Business

Off The Grid: Leaving Social Media

by Amelia Hruby

Off The Grid is a podcast for artists, writers & creative business owners who want to leave social media without losing all their income.

Off The Grid is a podcast for artists, writers & creative business owners who want to leave social media without losing all their income. ✌️ Our host, Amelia Hruby PhD, shares stories, strategies & experiments for growing your business with radical generosity & energetic…
225
episodes
~43 min
avg length

Episodes

225 episodes

Latest Episode

🔒 My Q2 Biz Recap — Highs, Lows & How Much $$ I Made

Amelia recaps spring 2026 at Softer Sounds and Off the Grid — an astrology summit, a backyard concert, a week of zines, losing her dog Zoe — before walking paid subscribers through her Q2 finances.

Running two businesses at once Leaving Substack for Ghost Grief as a sacred interruption Talking about money publicly — with caveats
Full episode details & transcript
EP. 0·Jul 8, 2026· 14:35Latest

🔒 My Q2 Biz Recap — Highs, Lows & How Much $$ I Made

Amelia recaps spring 2026 at Softer Sounds and Off the Grid — an astrology summit, a backyard concert, a week of zines, losing her dog Zoe — before walking paid subscribers through her Q2 finances.

Running two businesses at once Leaving Substack for Ghost Grief as a sacred interruption Transcript
EP. 171·Jul 1, 2026· 1:14:03with Nic Antoinette

♾️ Take the Break Before the Break Takes You — Learning How to Pause & Quit with Nic Antoinette

Amelia and Nic talk through what it actually feels like to need a break — the difference between taking one and having one forced on you, and why waiting for rock bottom might be the wrong strategy.

Taking the break before the break takes you What kind of break do you actually need The things you don't say publicly about your business Transcript
EP. 170·Jun 24, 2026· 1:01:54

🍕 Making Money as a Creative — Strategic Planning & Social Media with Andy J Pizza

Andy J Pizza (Creative Pep Talk) joins Amelia to talk about how he actually makes money as an artist in 2026, why he thinks of his career as a flywheel rather than a list of income streams, and the musician framework — singles, albums, tours — he uses to think about building a creative business.

income as a flywheel, not separate streams creative strategy vs. Ouija board creativity social media as a casino where the house wins Transcript
EP. 0·Jun 19, 2026· 38:23with Nicole Cloutier

✨ This One Thing Totally Transformed My Sales — Learning How to Pre-Launch with Nicole Cloutier [BEST OF]

Copywriter Nicole Cloutier explains her pre-launch system — including a three-act email framework — that helps solopreneurs move their audience from passive readers to ready-to-buy before a launch even opens.

Pre-launch as its own distinct phase Using audience replies to shape the product itself Email replies as the metric that actually matters Transcript
EP. 169·Jun 17, 2026· 1:03:33

🌸 Creative Ecosystems, Community-Based Business & Breaking Up with Your Personal Brand — with Natalie Brite

Amelia Hruby talks with Natalie Brite of Do Good Biz about what happened when they both stopped depending on social media — the meltdowns, the restructuring, the relief, and what a creative ecosystem actually looks like in practice.

Breaking up with social media dependency Creative ecosystem vs. personal brand Realizing you don't want the business you built Transcript
EP. 0·Jun 15, 2026· 15:48

🔒 How to Run Your Creative Business During the Summer Slump (or Any Slow Time)

A preview of Amelia Hruby's workshop on running a creative business during the summer slump or a recession, covering how to define slow times, a contraction/expansion framework, and somatic self-soothing practices.

Summer slump as a normal pattern Recession vibes and lack of trust Slow time as a personal business experience Transcript
EP. 168·Jun 10, 2026· 1:06:02

🪱 Cultivating Compassion in Polycrisis — Preparedness & Self-Publishing with Kailea Loften & Kate Weiner

Amelia sits down with Kailea Loften and Kate Weiner of Loam Publishing to talk about their book Compassion in Crisis — a grassroots disaster preparedness guide — weaving together questions of polycrisis, nervous system support, social media surveillance, and why print still matters.

Polycrisis as a framework Preparedness without panic Social media's role during actual disasters Transcript
EP. 0·Jun 8, 2026· 5:35

🔒 How Do I Grow My Email List Without Social Media?

Amelia Hruby reads a listener question from Kate, a women's hormone practitioner with 5,000 Instagram followers but only 250 email subscribers who wants to leave the platform without tanking her business — then cuts to a paywall. The full answer is behind the Clubhouse subscription.

Paywalling as sustainability, not greed Leaving Instagram before the email list is ready Social following vs. email list gap Transcript
EP. 164·Jun 3, 2026· 1:06:40

🧶 Attachment Theory Explains Everything — Social Media & AI Addiction with Shannon Algeo

Amelia talks with psychotherapist Shannon Algeo about his book 'The Power in Your Hands' — a conversation that starts with what attachment theory actually is and ends up somewhere in the territory of AI, creative identity, and what it means that nobody is writing the emails.

phones as surrogate attachment figures intermittent rewards exploiting the attachment system addiction as misguided attempt to meet unmet attachment needs Transcript
EP. 0·Jun 1, 2026· 23:25

🔒 Live-Building a Small Biz AI Policy — with Dr. Kate Henry

Amelia sits down with Dr. Kate Henry, a productivity coach and podcaster, to live-build an AI policy for Kate's small business — starting with a feelings dump that surfaces values conflicts, professional fear, and a little shame about once using AI to write a podcast title.

Values vs. business pressure AI literacy gap Using ignorance as a shield Transcript
Questions this podcast keeps returning to
  • How do you build a real business without handing yourself over to platforms that are working against you?
  • When does pushing through become the problem — and how do you actually stop before the break takes you?
  • What does it cost to leave — social media, big tech, AI, a growth model — and who gets to afford that cost?
  • How do you stay in your own values when the tools, platforms, and economic conditions keep making it harder to act on them?
  • What does 'enough' look like when the striver voice keeps pushing toward the next thing?
Tensions inside this show
Body and spirit asking her to do less

Ayana describes her body, mind, and spirit deeply wanting to do less, yet in the same breath describes using AI precisely to keep doing more — continuing the marketing, the workshops, the newsletters — rather than actually slowing down.

And the ways in which it's extending my capacity and how that's almost, how that's almost making me feel safer in my output and what I'm able to accomplish. And that's when I was like, oh, wait a minute. Like, what is actually behind the ways in which this tool is actually extending my capacity to do more when my body deeply wants to do less? My body and my mind and my spirit.
↕ but
So I slowly started kind of reducing my client load. I slowly started reducing my workshops. I slowly started, like, not writing as many newsletters or as many podcasts. And I remember maybe kind of, like, tapping on the shoulder of AI that, you know, maybe I can use this tool and continue to write my book and continue to have my business and continue and continue and continue and continue. And I wanna kind of touch on that piece that you mentioned earlier around free labor and unpaid labor, because that is actually what the the novel that I'm working on kind of is about is this kind of reflection on almost what I'm seeing is, like, the mamification of AI.
🤖 What AI Actually Costs: Transmuting Shame Into Erotic Self-Respect — with Ayana Zaire Cotton
Sharing on Instagram was never really her job

Lisa explicitly says she never made income from Instagram and it was always meant to lead toward her real work, yet in the same conversation describes spending years treating it as her primary professional focus while setting aside the therapeutic work she actually cared about.

And I've been in this ambivalent, like back and forth around that for so long that I could never fully jump into any one thing. It's almost like I could dip my toes in, but never like fully figure out what my business actually is. And I think because of the addictive qualities, honestly, of sharing on Instagram for a long time, I got confused and I thought that sharing on Instagram was my job, even though I was not making an income from that. I did not have sponsored posts. I didn't like, I've never made an income from sharing on Instagram, but I had this sense of. Like, if I'm going to keep this audience, I need to keep sharing so that when I do figure out what my business is, I'll have this audience to share it with almost. And, you know, the things that I have sort of like landed in are writing and therapeutic work and small offerings around writing related to emotional health and well-being. And it's taken me a really long time to, like, let that be enough and to let that be okay, even though there's so much more I could potentially do with the audience that I have. Even talking about it now, I feel like the tenderness around it and the just like how much of a journey it has been to like unravel all these things I thought I was supposed to be because I had this audience and the ways that yeah. The ways that it almost pulled me away from the work that I care about the most in some ways.
↕ but
And so my work is going to shift to be like creating offerings for this following because that's what people with big followings do. They create offerings and make a lot of money and like have all these followers or buy things from them. And I feel like I sort of set aside my therapeutic work to try and do that almost because I thought it was what I needed to do. Or I thought it was something that was required since I had this platform and this audience. I thought that I was supposed to let that be my work now, I guess.
🌿 When the Ache Remains — The Joy/Grief of Social Media with Lisa Olivera [BEST OF]
Anti-capitalist who believes breaks don't need justification

Nic explicitly holds anti-productivity, anti-capitalist values about deserving rest, yet in the same episode admits her first thought after a potential cancer diagnosis was relief that she now had 'a good enough reason' to pause her newsletter.

But like this stuff is so deeply internalized or can be so deeply internalized of, like, who deserves a break or what qualifies for it that it's like even me with, like, literally decades of this sort of anti capitalist, like, anti productivity culture, like still is like, This is a reason to take
↕ but
And so like that sort of like disengaging from the thing mentally, like that requires different things. And I'm sure there is more that I could have done to be able to not have it be a thing where it's like low key in my mind, but I the way the reason that I'm saying this to you now about the, like, needing to take the break from the work. And this is the first time that we've really talked about this to this degree, because in the last twenty four hours, the most honest thing that I can say is when I walked out of that doctor's appointment and was like, potentially cancer, potentially not cancer. One of the first things I thought was, okay, I can really take a break from the newsletter. This is a good enough reason.
♾️ Take the Break Before the Break Takes You — Learning How to Pause & Quit with Nic Antoinette
Ready to rest, not pushing toward the next big thing

Amelia says this year is not about big ideas and she wants to hold herself back from striving, yet in the same breath describes a voice inside her already generating a list of next big goals — another book, a huge program — that she is actively struggling to suppress.

But honestly, I think that this year is not about the big ideas and the next big thing yet. I think that this is really gonna be a sort of in between year for me. I need to sit with being on sabbatical and see how I really feel about that. I need to stabilize the offerings I already have in the off the grid ecosystem and really hone those so they feel good before I create anything new. And then I am gonna be making some changes.
↕ but
I can feel that voice inside me or the part of me that's like, you're gonna write another book. You're gonna launch a huge program. You're gonna do this. You're gonna do that. And, like, that voice is coming up with a lot of big ideas.
💎 How I Built This: 5 Years of Softer Sounds & Off the Grid
Practicing full GPT sobriety, not using generative AI

Amelia declares she is taking a full year of GPT sobriety and has deleted her Claude account, yet earlier in the same episode describes having built a vibe-coded tarot website using Claude and generating a Taylor Swift Hamlet script with ChatGPT.

Cloud could do it. So all of that is to say that, like, I found a lot of novelty in creating some fun things. But I think the big shift for me really came when I started to do more research into the people who made these tools, what their goals were, what their practices were. And I realized just, like, the deeply inherent, like, in my mind, like, colonial construct of these technologies, and I just, like, was not interested in sharing my ideas with their tools anymore, at least in the way that these companies run right now. So what I've said before on the podcast and we'll repeat here is, like, at this stage where I'm at is that I am not interested in using GPTs or generative AI anymore. I'm taking a full year to just be, like, totally GPT sober. I'm not using it to write an email subject anymore. I'm not using it to get a script for a Taylor Swift Hamlet anymore. I deleted my cloud account and got rid of the Terra website because it just didn't feel important enough for what I feel like has been at stake or is now at stake with AI. So that's where I'm landing today.
↕ but
And then I was like, tell me how this relates to the Taylor Swift album, The Fate of Ophelia. And then it would be like, do you want me to write a script for a Taylor Swift version of Hamlet? And I'd be like, sure. Why not do that? Like, literally, this is, like, back in my chat JPT history somewhere. So what I noticed in using it is, like, for me, it was novelty. I was like, this is interesting. And then also, it kept prompting me to do more. Every time I would ask something, I'd be like, do you wanna do this? Do you wanna do this? What do you think about this? And like, I would just keep going. And over time, I started to notice that like, oh, I'm just getting sort of like taken down these pathways by this program that has this very, like, affirmational style, but, like, I'm going nowhere. I'm just kind of, like, circling. And as you said, like, I'm using a lot of resources in the process. And so I was sort of just experimenting with that. I even went so far as to use Claude to create a, like, vibe coded website linked to my tarot podcast, where you could click a button on this vibe coded site, and it would, like, quote, unquote, pull a tarot card, which was a random episode of the podcast that it would pull up for you, and then you could listen to it like you were doing a tarot reading through the podcast. It was an idea I had way before AI, but, like, I just couldn't build it. And then all of a sudden, I was like, well, Claude can do it. I don't have to do it.
🤖 Why AI isn’t an Oracle — with Casey Zabala
Critical of big tech, stepped back from social media

Amelia positions herself as someone who sees through harmful big tech platforms and has stepped back from social media, yet admits she spent all of 2025 using ChatGPT and Claude anyway — sitting in the exact tension she describes for her listeners.

And because I am so critical of those companies on this podcast, because you dear listener have heard me be so critical of them, there's a real tension between, okay, I'm stepping back and away from social media because I see what's going on there, But maybe I'm not stepping back or away from AI. So I think that that is one site of this tension. It's like we have this lived experience of social media, and when we try to apply those frames and understandings to AI, it's kind of the same, but we're being told it's different. Then we rub up against this other piece that I think is really important because so many people come to this podcast because social media felt bad to use. It may have felt bad to you tuning in, and it stopped working.
↕ but
Right? And so I think that that is one real side of conflict for many of us. And I'll be honest, this is basically where I sat for all of 2025. As I've shared in conversations during this series, I did use ChatGPT and Claude for some projects and some email writing here and there. And as I did that, I was just sitting in this tension of realizing that I was going back to a different technology that just replicated all of the same patterns that I talk about about social media all the time.
🤖 3 Reasons You Feel So Conflicted About AI
Business decline felt personal, not systemic

Lindsay claims they eventually understood the slowdown was a broad market shift, yet earlier in the same account they describe having genuinely believed for a long time that it was specifically them — that people were simply done with their work.

And I kind of feel like maybe people are done with my work. I think I I took the economic factor, like, personally. It took a little while, I think, for a lot of, like, more intimate creators to start talking about how it was most of us. So I thought it was just me for a really long time. And this is a long way of saying that I was researching grad schools, and then somebody asked me if they'd ever thought I'd write a book.
↕ but
I'll just do it. And I couldn't do it. I would be physically stopped sometimes. I'd try to do it and I burst into a flare, into a pain flare or, like, it was a little bigger than me in ways that was a huge point of conflict for many years. And then I was actually about to just completely abandon this career a couple years ago after I had my child in 2020.
🍓 Rewilding Your Business & How to Rest in Busy Times — with Lindsay Mack of Tarot for the Wild Soul
Off The Grid: Leaving Social Media is not: This is not a podcast about optimizing your content strategy or growing your audience faster — Amelia explicitly resists the idea that more reach, more consistency, and more platform presence are inherently good goals. It's also not a clean 'I left and everything got better' story: she returns repeatedly to the fact that leaving social media, AI, or extractive business models involves real structural costs and unresolved tensions that don't disappear just because your values are clear.
Start here

If you want to run your business in a way that reflects your actual politics but you're not sure what that looks like beyond posting about it

Listening paths

From social media to something that actually works

For someone who knows they want off the platforms but hasn't figured out what replaces them — tracing the arc from why leaving is hard, to what trust-building looks like off-platform, to the concrete tools and tactics that hold a business together without an algorithm.

  1. 1
    🌿 When the Ache Remains — The Joy/Grief of Social Media with Lisa Olivera [BEST OF]
    starts in the grief of not quite being able to leave — the ache that makes the decision feel impossible
  2. 2
    #165 👋 The Privilege of Leaving Social Media — Being a Working Writer & Valuing Art with River Selby
    names the structural reality: leaving is a privilege, and the financial stakes are real
  3. 3
    #136 🍒 What’s Next? 2026 Marketing Trends with Amanda Laird
    reframes the moment — trust is the scarcest resource, and that's actually an opening
  4. 4
    #135 📍 The Power of Local Events & Low-Key Networking in 2026 — with Arianna Smith
    a concrete alternative: Arianna built clients and subscribers through low-key in-person events with fun as the only metric
  5. 5
    #134 📬 3 Rules for Email Marketing + Newsletters in 2026
    lands on the practical floor — email rules that actually work without agonizing over the platform

The reckoning with big tech — platforms, privacy, and AI

For someone who left or is leaving social media and is now sitting with the deeper question of which tools they're willing to use at all — tracing Amelia's own multi-year process of breaking up with Google, wrestling with Substack, and working out where she stands on AI.

  1. 1
    #143 💿 My Privacy-Focused, Algorithm-Lite Tech Stack
    the foundation: how Amelia actually broke up with big tech, where she compromised, and why 'there is no moral purity on the internet'
  2. 2
    #141 ➿ The Tension of Platforms & Why I Haven’t Left Substack (Yet)
    the same logic applied to Substack — sitting with the tension until it becomes untenable, then moving
  3. 3
    #153 🤖 3 Reasons You Feel So Conflicted About AI
    names why AI feels like a repeat of the social media reckoning — and why moral injury is the right frame
  4. 4
    #152 🤖 Why AI isn’t an Oracle — with Casey Zabala
    two practitioners who tried it, found it stale, and stepped back — without claiming purity
  5. 5
    #154 🤖 What AI Actually Costs: Transmuting Shame Into Erotic Self-Respect — with Ayana Zaire Cotton
    the most personal reckoning in the arc — catching yourself mid-rationalization and building a framework for alignment instead

Building a business that doesn't break you

For someone running a small creative business who keeps hitting the wall — overworking, collapsing, launching from desperation — tracing the arc from Amelia's own five-year breakdown and rebuild to the practical and philosophical tools that make a smaller, slower business survivable.

  1. 1
    #137 💎 How I Built This: 5 Years of Softer Sounds & Off the Grid
    the origin: scaling, collapsing, taking sabbatical, and sitting with enoughness instead of the next goal
  2. 2
    #162 ♾️ “You Needing Money Doesn't Make Stuff Sell” — Consistency & Collapse in Online Business with Nic Antoinette
    the blunt reality check — needing money is not a reason stuff sells, and do-or-die launch cycles are a structural problem
  3. 3
    🔒 How I Make Ambitious Biz Plans Without Burning Out
    the six tenets Amelia developed after years of overworking and abandoning every plan she made
  4. 4
    #169 🌸 Creative Ecosystems, Community-Based Business & Breaking Up with Your Personal Brand — with Natalie Brite
    Natalie dropped 75% of her retainer clients and rebuilt around relationships — the first time in a decade she wanted to do the work
  5. 5
    #171 ♾️ Take the Break Before the Break Takes You — Learning How to Pause & Quit with Nic Antoinette
    the arc lands here: two people still in the middle of it, committing publicly to stopping before the break takes them
Threads across episodes

Amelia's business collapse and sabbatical

ongoing

Amelia's podcast production studio falls apart after Trump's inauguration in 2025, her body breaks down, and she takes a sabbatical — shifting full-time to Off the Grid. Across subsequent episodes she reports back in real time: uncertain whether the transition is working financially, sitting with her grandmother's death and political overwhelm in Q1, and by July still mid-transition and publicly committing to a break rather than reporting from the other side.

  1. 1
    trigger — Amelia over-commits on a season launch date, can't deliver, and admits the weight of the current political moment is part of why
    A Quick Permission Slip To Release Your Expectations
  2. 2
    turning point — five-year retrospective names the collapse explicitly: business fell apart, body broke down, sabbatical begins, she resists the striver voice pushing toward the next goal
    How I Built This 5 Years Of Softer Sounds Off The Grid
  3. 3
    ongoing tension — Q1 recap shows the transition is still financially unresolved; grandmother's death and political overwhelm disrupted her ability to operate normally
    My Q1 Biz Recap Highs Lows How Much I Made
  4. 4
    ongoing tension — Amelia and Nic both commit publicly to their breaks mid-arc, not from resolved hindsight
    Take The Break Before The Break Takes You Learning How To Pause Quit With Nic An

Amelia's AI reckoning — from curiosity to 'GPT sobriety'

ongoing

Amelia moves from genuine curiosity about AI, through disillusionment with its outputs and the companies behind it, to a formal personal policy and a 2026 commitment to 'GPT sobriety' — then keeps testing that stance as guests with different relationships to AI (Casey Zabala, Ayana Zaire Cotton, Dr. Kate Henry) push on it from different angles, without the tension ever fully resolving.

  1. 1
    trigger — AI assistants trying to join her community calls force her to write a formal policy; she reads it aloud and names her GPT sobriety commitment
    How To Write A Thoughtful Ai Policy
  2. 2
    reframe attempt — Amelia and Casey compare notes on trying AI and stepping away; 'GPT sobriety' gets named alongside Casey's return to the library
    Why Ai Isn T An Oracle With Casey Zabala
  3. 3
    ongoing tension — names the dissonance as moral injury; ends explicitly unresolved, offering harm reduction as a partial response but saying opting out doesn't fix capitalism
    3 Reasons You Feel So Conflicted About Ai
  4. 4
    reframe attempt — Ayana's confession about catching herself mid-rationalization mirrors Amelia's own arc; Amelia reaffirms her 2026 non-use commitment while staying open to learning
    What Ai Actually Costs Transmuting Shame Into Erotic Self Respect With Ayana Zai
  5. 5
    ongoing tension — Amelia helps Kate work through a policy in real time; the policy is unfinished when the episode ends, mirroring the thread's own unresolved state
    Live Building A Small Biz Ai Policy With Dr Kate Henry

Leaving big tech platforms — from Substack to privacy stack to social media

ongoing

Amelia's discomfort with platform dependency plays out across three distinct moves: leaving Substack for Ghost and Outpost after it emails her subscribers without her knowledge, recommitting to a privacy-focused tech stack after Google tools crept back in, and the recurring question of whether leaving social media is even possible without a financial safety net — a tension that stays structurally unresolved across the catalog.

  1. 1
    turning point — Substack's push toward social behavior and unauthorized subscriber emails make Amelia's 'use it as a tool' justification untenable; she announces the move to Ghost and Outpost
    The Tension Of Platforms Why I Haven T Left Substack Yet
  2. 2
    reframe attempt — Amelia recommits to her privacy stack after noticing Google tools creeping back in; lands on a settled but openly imperfect position: 'there is no moral purity on the internet'
    My Privacy Focused Algorithm Lite Tech Stack
  3. 3
    ongoing tension — River Selby's story makes explicit what Amelia's own arc implies: leaving platforms is structurally harder without a safety net; both frame the tension as unsolved
    The Privilege Of Leaving Social Media Being A Working Writer Valuing Art With Ri
  4. 4
    ongoing tension — listener Kate's situation (5,000 Instagram followers, 250 email subscribers, wants to leave) mirrors the practical problem the thread keeps circling
    How Do I Grow My Email List Without Social Media

Episodes that share a verified thread — or take opposing stances on the same question. Click an episode to focus its links.