Episode 0Jun 8, 2026Β· 5:35

πŸ”’ How Do I Grow My Email List Without Social Media?

β–Έ Show notes from the creator
Today I’m bringing you something really specialβ€” A mini-coaching session where I answer a question about how to grow your email list before, during, and after leaving social media. The question comes from the wonderful Kate of Queen Bee Hormone Health who wrote to me and asked: "Thanks to Off the Grid, I’ve backed wayyyy off posting on social media. I feel so much better, but I'm really struggling to get people moved onto my email list and wondering what advice you have for this part of the process? I don’t want to just ghost everyone. But I’m ready to get off the platform." I share the question and a few thoughts here, but to hear exactly how I’d help Kate leave social media and grow her email list... you have to join the Clubhouse at offthegrid.fun/clubhouse! When you do, you'll get access to over 50 bonus episodes (and counting), curated tech + creative business newsletters, and more. Plus your own private podcast feed, comments threads, and behind-the-scenes updates on the show. Please join the Clubhouse to support the show! And find this specific episode here :)
About this episode
Episode preview covering the problem of leaving Instagram when your email list is much smaller than your social following. Listener Kate Gregory has 5,000 Instagram followers and 250 email subscribers, gets most clients from word-of-mouth not social media, and wants to migrate her audience before quitting the platform. Amelia Hruby frames her answer as including both practical list-building tactics and a mindset…
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Notable quotes

"I've backed way off on posting and feel so much better, but I'm really struggling to get people moved on to my email list and I wonder what advice you have for this part of the process. I don't want to just ghost everyone, but I'm ready to leave Instagram. Thanks for anything you can offer and for giving me permission to leave and do business outside social media. Alright, I love this question from Kate and maybe some of you tuning in can relate, you know, maybe you've built a following on Instagram or TikTok or another social media platform and you really feel ready to leave but you're noticing that there's a big difference between the size of your social media following and your email list, and you're worried about making that shift and the impact it might have on your business. So if that's you, I think you're gonna love this episode."

β€” Amelia Hruby

"I love sharing things in the clubhouse, and I'm so grateful to you for supporting the show. If you're hearing this preview on the main podcast feed, you're only gonna get a tiny glimpse of this episode, and then I will ask that you upgrade to paid to hear the whole thing if you would like. I know that it can be frustrating when people pay wall content, but you know what else is frustrating? Making a 150 episodes of a podcast totally for free and not feeling supported. But luckily for me, that is not the case because of the amazing people in the clubhouse as well as the interweb who support my work and who allow me to keep making off the grid as a totally free resource, a podcast that comes out every week when we're in season and supports you in reimagining your relationship to social media and big tech and crafting a sustainable creative business in the process."

β€” Amelia Hruby

"I've backed way off on posting and feel so much better, but I'm really struggling to get people moved on to my email list and I wonder what advice you have for this part of the process. I don't want to just ghost everyone, but I'm ready to leave Instagram. Thanks for anything you can offer and for giving me permission to leave and do business outside social media. Alright, I love this question from Kate and maybe some of you tuning in can relate, you know, maybe you've built a following on Instagram or TikTok or another social media platform and you really feel ready to leave but you're noticing that there's a big difference between the size of your social media following and your email list, and you're worried about making that shift and the impact it might have on your business. So if that's you, I think you're gonna love this episode."

β€” Amelia Hruby

"I've been listening to your podcast over the past month and I feel really grounded in my decision to leave social media, Instagram specifically. I'm a women's hormone practitioner and I have over 5,000 followers, but only about 250 on my email list, and most of my clients have come from word-of-mouth and not social media despite years of trying to make that work. What I'm struggling with now is trying to get people onto my email list before I leave the platform. I'm planning a live event and have been struggling posting, trying to advertise it, and having no success. Of course, this inevitably dysregulates me and just feels icky."

β€” Amelia Hruby

Episode transcript

4 chapters β€” tap to expand the full text

Mentioned in this episode
personKate Gregory
The listener whose question anchors the episode β€” a women's hormone practitioner with 5,000 Instagram followers but only 250 email subscribers, trying to leave Instagram without tanking her business.
companyQueen Bee Hormone Health
Kate Gregory's business, mentioned as the context for her question about leaving Instagram and growing her email list.
websiteoffthegrid.fun/clubhouse
The URL Amelia directs listeners to in order to upgrade to paid and hear the full episode.
websitequeenbhormonehealth.com
Kate Gregory's website, shared by Amelia so listeners can connect with her directly.
Key themes
Paywalling as sustainability, not greed
Amelia defends the paywall by pointing to 150 free episodes and frames paid support as what allows the show to keep existing as a free resource.
Leaving Instagram before the email list is ready
Kate has 5,000 Instagram followers but only 250 email subscribers and feels stuck β€” she wants to leave but doesn't feel safe doing so without a bigger list to land on.
Social following vs. email list gap
Kate's situation β€” 5,000 followers but only 250 email subscribers β€” is presented as a concrete mismatch that makes leaving social media feel risky.
Word-of-mouth as the actual client source
Kate notes that despite years on Instagram, most of her clients have come from word-of-mouth, not the platform β€” undermining the assumption that Instagram is necessary.
Posting feeling icky and dysregulating
Kate describes trying to promote a live event on Instagram and finding the experience dysregulating β€” backing off posting made her feel better even as the list-building problem remained.
Not wanting to ghost your audience
Kate explicitly says she doesn't want to just disappear from Instagram without giving followers a way to stay connected, framing it as a relational concern, not just a business one.
Permission to leave social media
Kate closes her question by thanking Amelia for 'giving me permission to leave and do business outside social media,' naming permission as something she needed before she could act.
Paid community as the answer to free content burnout
Amelia positions the Clubhouse as the structure that makes it possible for her to keep giving the main podcast away for free, tying the paywall directly to her own off-grid business model.