Episode 0Apr 17, 2026Β· 44:56

🌿 When the Ache Remains β€” The Joy/Grief of Social Media with Lisa Olivera [BEST OF]

β–Έ Show notes from the creator
Today I’m resharing my conversation with writer, therapist, and creative Lisa Olivera in honor of her upcoming book β€” When the Ache Remains: Lessons on Tending to the Unfixable and Finding Beauty Anywayβ€” which is out on April 28th.Β  Lisa and I talk about how her work and life changed as her Instagram platform grew to over 400,000 followers. Together, we dive into: Two reasons Lisa joined Instagram + how it felt as her account grew The allure of online business + what we’re β€œsupposed to do” when we have a big platform Social media addiction + the compulsion to post/like/share/scroll Facing the big hole that’s there when social media’s not there How to make the choice to stay on social media If you enjoy this episode, please preorder Lisa's book! Here's my affiliate link, and here's more info on her website. Β  Β  RESOURCES + LINKS πŸ‘‹ Download the FREE Leaving Social Media Toolkit 🌐 Get on the Interweb waitlist for courses + community πŸ’“ Join the Clubhouse for more episodes + emails πŸ“” Buy Amelia's book at yourattentionissacred.com! Β  Β  β € πŸ•οΈ Joyful Impact Summer Camp is for socially conscious business owners who want to turn their empty creative wells into bubbling sources of inspiration. August 10 – September 4. Live on Zoom and async on Signal. JOIN HERE
About this episode
Lisa Olivera, therapist and author with 400,000 Instagram followers, discusses her eight-year relationship with the platform: starting a public account in 2017 to market her private practice and provide mental health access, experiencing unexpected viral growth, being labeled an "Instagram therapist" by the New York Times, and the years of ambivalence that followed. Topics include the pressure to monetize a large…
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Notable quotes

"And I certainly did not expect it to blow up in the way that it did, but some larger accounts started finding my work and sharing it. And I wanna say in like, mid twenty eighteen, my account started growing really fast. I actually remember a specific moment. I was in my apartment in Oakland and I, like, walked into the room and said to my husband, I was like, I'm pretty sure my account got hacked. And I was crying because I was so confused why so many people were following me all of a sudden."

β€” Lisa Olivera

"And I remember when that article came out, I felt like I should have had this, like, celebratory feeling of, like, recognition or pride or something. But I remember feeling so embarrassed and feeling so like, feeling like I got sort of trapped into this very small niche that I didn't even know if I wanted to be a part of almost. And it, it almost, it, it felt like now that I was in this niche of Instagram therapist, that's just what I had to keep doing. And it was such a strange experience to have all of these eyes starting to be on my work and on me, because I felt like I was still in a place where I was trying to figure out what my work was and what my therapeutic lens was and and what I wanted to offer. And it's almost like my nervous system was not ready to be, like, a widely public person when I became that. And it has almost felt like I've been trying to, like, catch up to feel ready for that since. And I would say that around the time that article came out, I feel like I've been sort of questioning my role with social media since then. And my account has grown a lot since 2019. I think I had 20,000 followers when I got my or when I signed with my literary agent and I have like a little over 400,000 followers now. And my account has actually like decreased a lot the last few years because the way I've shared has shifted."

β€” Lisa Olivera

"I"

β€” Lisa Olivera

"And I've been in this ambivalent, like back and forth around that for so long that I could never fully jump into any one thing. It's almost like I could dip my toes in, but never like fully figure out what my business actually is. And I think because of the addictive qualities, honestly, of sharing on Instagram for a long time, I got confused and I thought that sharing on Instagram was my job, even though I was not making an income from that. I did not have sponsored posts. I didn't like, I've never made an income from sharing on Instagram, but I had this sense of."

β€” Lisa Olivera

Episode transcript

14 chapters β€” tap to expand the full text

Mentioned in this episode
personLisa Olivera
Therapist, writer, and Instagram account holder with over 400,000 followers β€” the guest at the center of the conversation, discussing her complicated relationship with social media and her upcoming book.
bookWhen the Ache Remains
Lisa Olivera's upcoming second book, subtitled 'Lessons on Tending to the Unfixable and Finding Beauty Anyway,' releasing April 28 β€” the occasion for resharing this episode.
bookAlready Enough
Lisa Olivera's first book, subtitled 'A Path to Self Acceptance' β€” mentioned as her prior publication before the new book.
websiteSubstack
Platform where Lisa writes her newsletter and has 36,000 subscribers β€” described as more financially meaningful to her than Instagram, where most of her subscribers arrive via recommendations rather than Instagram.
companyNew York Times
Published a 2019 article titled 'Instagram Therapists Are the New Instagram Poets' featuring Lisa β€” an event she describes as making her feel embarrassed and trapped in a niche she wasn't sure she wanted.
personbell hooks
Theorist whose concept of the oppositional gaze Amelia references when describing how Instagram creates its own gaze that filters people's sense of self.
personCody Cook Pierrot
Creator of a zine Amelia references β€” described as capturing the experience of social media bringing a best friend, book deal, career, and house, while also making them want to die.
personSurfer Boy
Artist whose song 'Social Media' is played at the end of the episode β€” Amelia credits them and directs listeners to find the full song on Spotify.
personRectangle
Collaborator on the song 'Social Media' played at the episode's close, credited alongside Surfer Boy.
personMelissa Caitlin Carter
Singer of the theme song heard at the start of every Off the Grid episode β€” credited by Amelia in the outro.
personCatherine Lesota
Creative coach and advisor featured in Amelia's Close Biz Friends program β€” created a video series interviewing artists about how they shape and finish creative projects.
personAdrienne Sloan
Artist, researcher, and IFS therapist in Amelia's Close Biz Friends program β€” created a dial-in phone line project called 'We Are a Murmuration' for a monthly listening practice.
personRuthie Farfel
Creator in Amelia's Close Biz Friends program who launched a new blog β€” her first post on the art of listening is recommended by Amelia.
placeOakland
City where Lisa was living in her apartment when her Instagram account suddenly started growing rapidly in mid-2018 β€” she describes walking into a room and telling her husband she thought she'd been hacked.
Key themes
Unexpected visibility and the unprepared nervous system
Lisa describes her account growing so fast she thought it was hacked, crying in her apartment, and spending years feeling like her nervous system was trying to catch up to a public profile she never sought.
Being trapped in the 'Instagram therapist' label
Lisa recounts feeling embarrassed rather than proud when the New York Times named her an 'Instagram therapist,' sensing she'd been locked into a niche she wasn't sure she wanted while still figuring out what her work actually was.
The platform as a distraction from the actual work
Lisa describes how having a large following pulled her away from therapeutic work and writing for years, as she kept trying to build a monetizable business around the audience instead of doing the work she cared about most.
Confusing sharing on Instagram with having a job
Lisa admits she spent years treating Instagram posting as her job despite never making income from it, telling herself she needed to keep the audience warm until she figured out her real business.
The addiction and compulsion to stay
Lisa describes how even during breaks from Instagram, thoughts about it persist and it has occupied a pocket of her brain for so long she can't fully imagine her work and life without it.
Breaks as a mirror to your own behavior
Lisa explains that taking breaks from Instagram feels uncomfortable not because it's bad but because it forces her to see how much time she spent there, how it displaced real-life connection, and how much it affected her creativity and sense of self.
Grieving what was given to a non-reciprocal app
Lisa talks about finally letting herself grieve how much she gave to Instagram β€” creativity, mental health, time β€” while acknowledging it cannot give back the way a real community or person can.
The Instagram gaze as a filter on your sense of self
Amelia connects Lisa's experience to theories of the gaze, describing how Instagram creates its own filter through which people view their lives and sense of self, one that is hard to remove even after leaving the app.
Reclaiming the feeling of choice
Lisa describes how honest self-examination moved her from feeling like she had no choice but to be on Instagram to feeling like she is actively choosing to stay β€” and could choose to leave β€” which she frames as a form of freedom.
Grief and gratitude held together
Both Lisa and Amelia return repeatedly to the idea that the harm and the gifts of Instagram β€” book deals, audience, creative opportunities alongside mental health costs and lost time β€” cannot be cleanly separated.