Episode 61Apr 22, 2026· 12:41

Drop It, Keep It, Add It: A Trainer's No-Guilt Approach to Eating Better

About this episode
What if eating better wasn't about cutting everything you love, but about knowing what to drop, what to keep, and what to add? Personal trainer and lifelong bodybuilder Virginia Kinkel shares her Drop Keep Add framework, and it might be the most realistic nutrition approach you've ever heard. Virginia breaks down how women over 40 can build muscle, reduce fat, and eat in a way that actually fits their real life,…
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Notable quotes

"It's dropping the shame around imperfection. I think it's a time of life where we try so hard to hone in and be perfect on everything that we're doing that if we're not, we instantly feel"

Famous Ashley Grant

"just not. I mean, I just went to Bucky's and got an oatmeal raisin cookie, for crying out loud. And I've eaten my way more sweets this week than I normally would and just hormonal fluctuations and all the things. And that's, well, hell, that's why I work out as many hours a week as I do is because I love food. And so"

Famous Ashley Grant

"don't feel so damn guilty, girl, for the fact that you had cravings for sweets. This week is an exception. It doesn't mean I've failed. It doesn't mean I'm a lost cause. It doesn't mean"

Famous Ashley Grant

"I did the whole let's be in a calorie deficit where I'm only eating 500 calories a day. And yeah, I lost a lot of weight. But you know what, y 'all? I gained it right back as soon as I stopped."

Famous Ashley Grant

Episode transcript

5 chapters — tap to expand the full text

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Mentioned in this episode
personVirginia Kinkle
Personal trainer, lifelong bodybuilder, gym founder, and creator of the Drop Keep Add nutrition approach — the guest voice note contributor whose framework is the centerpiece of the episode.
organizationBody Mass Composition Testing
A business Virginia Kinkle co-founded, mentioned as part of her professional background working with women over 40.
websitefamousashleygrant.com/fitness
Ashley's website where listeners can submit voice notes to potentially be featured on the podcast.
placeBuc-ee's
The store where Ashley bought an oatmeal raisin cookie — used as a concrete example of her imperfect eating week and the 20% in the 80-20 approach.
Key themes
Drop Keep Add framework
Virginia walks through her three-part nutrition approach: dropping shame around imperfection, keeping existing supportive habits, and adding nutrients rather than cutting foods out.
Dropping shame around imperfection
Both Virginia and Ashley argue against feeling guilty when eating doesn't go to plan, with Ashley explicitly saying 'don't feel so damn guilty, girl' after a week of eating more sweets than usual.
80-20 eating
Virginia frames the 80-20 split as the practical backbone of the Drop Keep Add approach — 80% quality foods toward goals, 20% where life comes in, like hitting a drive-thru or taking bites off your kid's plate.
Sustainability over crash dieting
Ashley contrasts her current approach with past attempts including a 500-calorie-a-day deficit, saying she lost weight but gained it right back, whereas what she's doing now 'feels like I can actually sustain this.'
Strength training for women over 40
Virginia makes the case for compound lifting close to failure — not two-pound dumbbells in a cycling class — as the specific kind of training women over 40 need to fight sarcopenia.
External shaming around eating
Ashley describes people in her life telling her she needs to be more careful about what she's eating and warning she'll gain all the weight back, which she pushes back on directly.
Movement as lifestyle, not challenge
Ashley notes she's now on day 277 of consistent movement and says she always knew it needed to be a lifestyle change, not just a 100-day challenge.
Adding instead of cutting out
Virginia reframes nutrition away from deprivation by asking how to add more vegetables, lean protein, and water around what you're already eating rather than eliminating things.
Guilt spiraling into giving up
Ashley warns that beating yourself up over food leads to binging and eventually quitting the gym entirely, framing self-shame as the actual threat to progress.