Episode 78Sep 18, 2024· 1:13:31
👩🌾 “The Plants Made Me Do It” — Leaving Instagram with Liz Migliorelli of Sister Spinster
▸ Show notes from the creator
“I don’t want to perform my job. I want to be rooted in my work.”
Liz Migliorelli is an herbalist, educator and storyteller who has crafted an herbal product line under the name Sister Spinster for over a decade.
In this episode, Liz joins me to talk about how her business flourished on Instagram — growing to over 30k followers! — and the ways that growth impacted her life, eventually leading her to walk away from social media entirely. (Spoiler: the plants made her do it)
Together, we talk about:
The benefits of being in the right place at the right time
How Liz shifts her business model between products & classes
What our approach to marketing has in common with herbalism
The clarifying gifts of nettle
Why we need to get out of our online echo chambers
Creating clear, kind systems that support your work as you grow
How Liz prepared her business/self to make less money this year
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About this episode
“I don’t want to perform my job. I want to be rooted in my work.”
Liz Migliorelli is an herbalist, educator and storyteller who has crafted an herbal product line under the name Sister Spinster for over a decade.
In this episode, Liz joins me to talk about how her business flourished on Instagram — growing to over 30k followers! — and the ways that growth impacted her life, eventually leading her to walk away…
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