Episode 124Oct 8, 2025· 1:03:21
🦗 Quit Launching to Crickets — Simple Strategies for Stronger Sales with Nicole Cloutier
with Nicole Cloutier
▸ Show notes from the creator
Today we welcome copywriter Nicole Cloutier back to the podcast (yay!) to help us avoid the most dreaded small biz experience: putting something new into the world and hearing … nothing … in return.
We talk through launch basics then go deep into the strategies that have helped grow our sales — even in this challenging year.
Join us as we stare into the void together and discuss:
What a launch really is (hint: it’s pretty simple)
Why it’s so important to pre-launch and “warm up” your audience
Nicole’s 3-part pre-launch framework (with timeline!)
Behind-the-scenes stats like Amelia’s email open rates 👀
The only 2 CTAs you need for your launch
Waitlist strategies & the one email that you never want to skip
Why your launches don’t have to be perfect
The importance of great subject lines
📨 👉💰 If you want to improve your emails and launches, click here to get the Great Subject Line Experiment!
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About this episode
Today we welcome copywriter Nicole Cloutier back to the podcast (yay!) to help us avoid the most dreaded small biz experience: putting something new into the world and hearing … nothing … in return.
We talk through launch basics then go deep into the strategies that have helped grow our sales — even in this challenging year.
Join us as we stare into the void together and discuss:
What a launch really is (hint:…
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