Episode 124Oct 8, 2025· 1:05:11
🦗 Quit Launching to Crickets — Simple Strategies for Stronger Sales with Nicole Cloutier
with Nicole Cloutier
▸ Show notes from the creator
Today we welcome copywriter Nicole Cloutier back to the podcast (yay!) to help us avoid the most dreaded small biz experience: putting something new into the world and hearing … nothing … in return.
We talk through launch basics then go deep into the strategies that have helped grow our sales — even in this challenging year.
Join us as we stare into the void together and discuss:
What a launch really is (hint: it’s pretty simple)
Why it’s so important to pre-launch and “warm up” your audience
Nicole’s 3-part pre-launch framework (with timeline!)
Behind-the-scenes stats like Amelia’s email open rates 👀
The only 2 CTAs you need for your launch
Waitlist strategies & the one email that you never want to skip
Why your launches don’t have to be perfect
The importance of great subject lines
📨 👉💰 If you want to improve your emails and launches, click here to get the Great Subject Line Experiment!
RESOURCES + LINKS
👋 Download the FREE Leaving Social Media Toolkit
🌐 Join the Interweb for courses + community
🌸 Peep the Clubhouse for bonus episodes + emails
📔 Buy a copy of Amelia's new book — Your Attention is Sacred Except on Social Media
FREE GIFTS OF THE WEEK
❊ 7-Day Savings Challenge from Dalene Higgins
❊ Toolkit for Navigating Capitalism & Other Fuckery from Kristi Amdahl
❊ More free resources from Close Biz Friends!
About this episode
Today we welcome copywriter Nicole Cloutier back to the podcast (yay!) to help us avoid the most dreaded small biz experience: putting something new into the world and hearing … nothing … in return.
We talk through launch basics then go deep into the strategies that have helped grow our sales — even in this challenging year.
Join us as we stare into the void together and discuss:
What a launch really is (hint:…
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