Aneisha gives a high-level overview of the Profit First system β separating income into buckets for owner pay, taxes, expenses, and profit β and Amelia shares how she uses automated bank buckets and recommends Novo for this.
34:14Aneisha VelazquezThis yes. This is something I bought, or, oh, no. That subscription. I need to cancel because I don't wanna use it anymore.
34:19Amelia HrubyYeah. Maybe the word I was looking for earlier is just, like, idiosyncratic. Maybe it's not, like, quote, unquote funny, but it's like there are all these ways that as business owners who have to track our finances, like, we we build these little tiny systems and processes that I think are so specific to us. And it's so interesting. Like, once again, I feel like I'm the inverse of what you just described.
34:39Amelia HrubyLike, my receipts, I just, like, dump them in an email folder and I never look at them again until I go into QuickBooks. And I'm like, categorize. Post, post, post, post, post. Like, that's all I do. But I have a very idiosyncratic process for tracking my revenue that's incoming.
34:53Amelia HrubySo I have, like, Stripe notifications turned on across all of my different Stripe notifications and accounts. So I get an email every time money hits my Stripe account, and then I have an email automation set up to move it into a to process folder under my incoming money or, like, under my receipts folder. And they just dump in there, and then every so often, like you said, like, when I have the time or when I think about it, sometimes it's at the end of the workday. Sometimes it's at the end of the month. Like, I will go into that folder, and then I manually track how much money has come into the business.
35:27Amelia HrubySo I categorize everything. I'm like, oh, all of these $5 Stripe payments, those are all my Substack payments. Oh, this was like an editing client, and so I really closely track how much money I'm making from every different revenue stream in my business. And then once I've tracked it, I, like, move it into the just larger receipts folder. But I share all of that because I appreciate that you shared.
35:47Amelia HrubyAnd, like, I think that it's interesting and important to get to. Right? Like, for each of us, we have these different orientations to what is most important for us to have top of mind in our business. And I would say, like, it's not more right or wrong that you perhaps track expenses more closely and I perhaps track revenue more closely. Those are just the processes we've developed to help us make sense of the business and the business finances.
36:10Amelia HrubyAnd to me, that's what's most important for neurodivergent business owners is, like, what information do you need to make sense of your business finances, and how do you make sure that specific information is able to stay top of mind and visible to you? And it may not be the same information somebody else needs, but, like, what is your version of that? And then what is your, like, idiosyncratic email automation manual tracking process by which you get that information?
36:36Aneisha VelazquezAnd it can change over time because the new thing I've added in my process is I at the end of the month, when I made my reports, checked my dashboards, I like to make a Loom video where I walk myself through it, kinda like what I would do for a client, but for myself. And I just walk through, like, here's what the you know, my p and l on revenue, and then my, like, I'm tracking different things that lead to revenue. And so I just walk through it and my thoughts. And sometimes on the video, I'll think, you know what? Maybe next month, let's, like, look at this other number instead, see if this gives me more information.
37:14Aneisha VelazquezAnd that just it's almost like an appointment with myself where I have to walk through it and look at it and think about it. And then I go step further now, and I have the AI prompt where I'll just take the transcript, put that in there, and tell it to bullet point summary of what I've said and then what I said I wanted to focus on next month. So it's just like my own little I guess, my own little consult call with myself. Yeah. Yeah.
37:39Aneisha VelazquezAnd that's, like, a new thing, and I really like it. So yeah.
37:42Amelia HrubyYeah. I would definitely describe that as fun to me. As a, like, money nerd, That 100% feels fun. And it really just has me thinking, like, if you do something like that over time, like, how cool it would be if I could go back and, like, hear my firsthand impressions about my money in year one of my business, which, like, I can access the data of that these days. I can pull a p and l for 2021 in QuickBooks or whatever.
38:09Amelia HrubyBut, like, if I could actually hear myself talking about it out loud, I'm sure that my money stories have evolved and changed so much. And also maybe some of them haven't. Maybe I could be like, wow. I still feel that way. Even though, you know, my revenue has quadrupled or my profit is here instead of there, like, you know, I think you could really surface both the dollars and cents of how things change over time, but also those bigger narratives that always, again, just, like, come up and get embedded in the systems that we build around our money and our bookkeeping.
38:39Amelia HrubySo I love that process, and I'm really thinking too, like, so cool that you do it as a loom for yourself. I also think for some other, like, neurodivergent brains, like, having an accountability buddy where you do it together could really make all the difference around just, like, you know, thirty minutes with one other person a month where you each take fifteen to walk through it, no judgment, and that, like, keeps you showing up and reflecting back and, like, building forward. That feels really nourishing and supportive.
39:07Aneisha VelazquezI probably say this a lot, but make it a system that fits you, that makes sense to you. Yes. There are rules for money. So I, I literally went and got an accounting degree so I can know the rules, almost like learn the rules so you can break them like an artist. So, yeah, it's like, yes, there's things you do need to have in your system, which is why you can talk to your accountant or a bookkeeper and ask them, like, is this good?
39:35Aneisha VelazquezLike, can I keep doing this this way? And then they'll let you know. But, yeah, it's like, it's flexible and you can make it fit how you work.
39:41Amelia HrubyYes. Absolutely. As business owners, we do have to keep our receipts. We do have to track the money coming in and going out. Like, those are nonnegotiables if you want to be just, like, solvent with the IRS and the US government, such that you can keep being in business according to the rules of the society we live in.
39:58Amelia HrubyCompletely agreed. But whether you do your books with, like, the fanciest coffee in hand, or you do your books in bed under the covers, like, that's totally up to you. Right? Like, there are a lot of details around these systems that we can build to work for us, even though, yes, of course, like, the reason we're doing this is is not just because we all feel like we want to. It's because there are rules and regulations around it.
40:22Amelia HrubyAlways appreciate that reminder. I'm curious as a bookkeeper yourself, like, when do you think it's time for someone to hire a bookkeeper? Like, if someone listening to this is considering, like, do I need a bookkeeper? I'm not sure. What are some things that you would say to them to look for and be like, yeah, if you're experiencing this, maybe you wanna hire a bookkeeper.
40:42Aneisha VelazquezBiggest one is if it's this time of year and you still don't have your numbers together, and this keeps happening every year, like every year it's a big project to pull, like, income together, expenses together to get your numbers to your accountant, then it's probably time to start looking for a bookkeeper. If if you don't wanna keep doing that, I think and then another thing to think about is if during the year, like, you're thinking, like, I wish someone could just hold my hand through this. Like, your accountant, you see once a year, but, like, in between that, like, I wish someone would just hold my hand, like, kind of had someone ask questions about in QuickBooks, like, I'm having issues. I don't really understand what to do with this categorizing or reconciling. Like, what does that even mean?
41:29Aneisha VelazquezAm I doing it right? Then it's time to either think about hiring your bookkeeper. And bookkeeper is, like, you can get one monthly, or you can also just do, like, a consult call with one. If you just have questions, you want them to check what you're doing, you could get quarterly repeat check ins, or they'll just, on a regular basis, check-in with you, sit down, answer your questions you have. Or if you're you've been in business a couple of years, you've kind of been tracking things in a spreadsheet, your your business is making money, and you're thinking like, okay, maybe I should start setting up my bookkeeping seriously, but what does that look like?
42:06Aneisha VelazquezThen again, I'm gonna contact call with bookkeeper who does, like, a setup that helps set up your books in QuickBooks, if that's where you wanna use or another software Set up your chart of accounts. That'll make it easy to categorize things and have your reports ready for tax filing. But, yeah, I I would say the biggest thing when people talk to me is just that, like, that feeling of, I want someone there with me to make sure I'm doing it right.