Episode 59Mar 6, 2024ยท 39:24
๐ Escaping the Attention Economy โ Resonance Over Reach with Jay Acunzo
โธ Show notes from the creator
Consider this: What if marketing isnโt actually about getting in front of people? ๐ฅธ
Today on the podcast, Iโm joined by Jay Acunzo, a writer, speaker and award-winning storyteller, who invites us to consider that marketing is all about making people care.
Tune in to learn:
Why resonance matters more than reach
How to meet people where theyโre at & shift their perspective
What to do when your work doesnโt get the audience you feel it deserves
And then join The Interweb before March 21st, so you can come to our Spring Social and meet other folks asking these same questions!
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๐ Want support building a successful, sustainable business without relying on social media? Join The Interweb โ our affordable, annual membership for creatives, artists & business owners, who want to share their work & make money without social media.
๐ฉโ๐จ Get the support you need to create the brand your business deserves. Learn more about Lettering Works branding services today. (sponsored)
ย โ
๐๏ธ Joyful Impact Summer Camp is for socially conscious business owners who want to turn their empty creative wells into bubbling sources of inspiration. August 10 โ September 4. Live on Zoom and async on Signal. JOIN HERE
About this episode
Consider this: What if marketing isnโt actually about getting in front of people? ๐ฅธ
Today on the podcast, Iโm joined by Jay Acunzo, a writer, speaker and award-winning storyteller, who invites us to consider that marketing is all about making people care.
Tune in to learn:
Why resonance matters more than reach
How to meet people where theyโre at & shift their perspective
What to do when your work doesnโt getโฆ
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