Episode 59Mar 6, 2024· 41:14
🔊 Escaping the Attention Economy — Resonance Over Reach with Jay Acunzo
▸ Show notes from the creator
Consider this: What if marketing isn’t actually about getting in front of people? 🥸
Today on the podcast, I’m joined by Jay Acunzo, a writer, speaker and award-winning storyteller, who invites us to consider that marketing is all about making people care.
Tune in to learn:
Why resonance matters more than reach
How to meet people where they’re at & shift their perspective
What to do when your work doesn’t get the audience you feel it deserves
And then join The Interweb before March 21st, so you can come to our Spring Social and meet other folks asking these same questions!
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About this episode
Consider this: What if marketing isn’t actually about getting in front of people? 🥸
Today on the podcast, I’m joined by Jay Acunzo, a writer, speaker and award-winning storyteller, who invites us to consider that marketing is all about making people care.
Tune in to learn:
Why resonance matters more than reach
How to meet people where they’re at & shift their perspective
What to do when your work doesn’t get…
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