Episode 30Apr 30, 2022· 36:42
Social Media and Community Building with Caroline Bjorkquist of RunRX
About this episode
How you do blogging, is how you do everything. We're chatting with Coach Caroline Bjorkquist of RunRX about social media and community building.
Helpful Links:
How Being a Podcast Guest Can Build Your Brand & Business
101 Ideas to Make Money From Home
10 Ways to Promote Your Blog for Free
Like this episode? Buy a girl a drink perhaps? https://paypal.me/FamousAshleyGrant
RunRX Links
https://runrx.fit/
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Full transcript
00:00
Welcome to the Bloggy Friends show!
00:07
What's up, Bloggy Friends?
00:29
Famous Ashley Grant here.
00:30
I'm so excited because I have Coach Caroline from RunRx here today.
00:33
Caroline, welcome to the show!
00:35
Hey, Ashley!
00:37
So tell us a little bit about your website and what it is that you do.
00:41
So me and my partner have a website, RunRx.fit.
00:47
She is a running coach.
00:49
She teaches technique, so how to actually run correctly.
00:53
And there is a correct way to run.
00:55
I am her business partner and I started with her mostly because I just knew the backend
01:01
and I knew she had a fantastic product and I wanted to share it.
01:04
I'm a recovering runner.
01:07
When I met her, both of my knees scoped not from running, just from old age and having
01:13
young puppy dogs.
01:15
I've got Dalmatians and they just happened to take me on the wrong side of my knees.
01:20
But I met her, started working with her and then through working with her and through
01:25
some other people, getting to know people like you and our coworkers that we both work
01:31
with who introduced us.
01:32
I started seeing a commonality in people's mindset and so I went ahead and became a mindset
01:37
coach.
01:38
And so now she helps you with technique and I help you with mindset because there is a
01:43
whole lot of mind drama that goes about learning a new movement.
01:47
Now I actually want to back up for just a second.
01:50
So you became a mindset coach.
01:52
How exactly did that transpire?
01:54
Because if I'm not mistaken, didn't you go to the life coaching school?
01:57
Right.
01:58
I went through the life coach school with Brooke Castillo and got her certification.
02:03
They teach what's called the model, which is very similar to basically things you'd
02:08
even find with like Socrates.
02:10
Like this isn't anything new, just the way it's taught and the way she gives you the
02:14
ability to then use it as your own.
02:18
And what I really love about it is that circumstances are just are.
02:24
You can't change it.
02:26
Everybody in the world would agree like that.
02:29
I am wearing black team.
02:31
Right.
02:32
So that is a fact.
02:34
It can't be disputed.
02:36
But if I say black patent pants make me look heavy, that's a thought.
02:41
OK, not everybody would agree.
02:43
There are some people that would say, girl, you look fabulous.
02:45
Right.
02:46
There are other people that would say, oh, no, you're right that you do look fat.
02:50
So that's a thought.
02:52
So people get into their head.
02:53
A great one is I'm a slow runner.
02:57
I can't run.
02:58
I have bad knees.
02:59
That's not a fact.
03:00
I don't care how slow you think you are.
03:03
That's not a fact because there are people that are slower than you.
03:06
There are things about who you are that it's just not a fact.
03:10
So we get in this tunnel vision of no, no, no, I can't change it.
03:14
It's a circumstance.
03:15
It's a fact.
03:16
No, it's a thought.
03:17
And the beauty of thoughts is you can change your thoughts.
03:21
You can choose to think something differently.
03:24
And that's what really got me into it, seeing how we as runners, we as entrepreneurs.
03:31
And I was working a lot with business owners about money.
03:35
And even with my I have a full time job.
03:38
So I work with teams that I can't make any more money or I can't do that in my job.
03:43
No, that's just a thought.
03:45
Really, it's just a thought.
03:47
And so I work with you from there.
03:49
So now I'm curious, how is it that you went from getting into the life coaching realm
03:54
to suddenly working online?
03:56
Like how did online content creation come to be?
04:00
So what was wonderful is when I met Valerie, she was coaching only in person.
04:06
So she would do small groups of coaching or one on one coaching.
04:11
And she had at the time a fairly big following for Instagram.
04:15
This is 2018.
04:17
She had about 35,000 followers on Instagram at the time.
04:22
Very little with Facebook, but Instagram was her main thing.
04:25
She was every day, sometimes twice a day, would put out these videos, very short, quick
04:32
videos of a skill drill, a strength or a self care, which is what we base everything on.
04:39
And she had, if you would pay her to do a gait analysis, you would send her a video
04:45
or she would videotape you, right?
04:47
Actually, I think, I think she would videotape you for the most part.
04:51
And then she would respond back to you, your gait analysis, what you were doing wrong,
04:56
what you needed to fix.
04:58
And then she would send you, it was so funny.
04:59
She would message you a PDF of the things you needed to work on, which was the post
05:06
fall poll, which is the gait cycle that we teach.
05:08
So I meet with her, she videotapes me, does the gait analysis.
05:13
I apologize if you hear my dogs, they're barking.
05:16
She does the gait analysis.
05:19
And I said, okay, so what do you do with all these people that are like sending all this
05:23
information into you?
05:24
I don't know.
05:25
I said, well, I had to fill out a form.
05:27
Do you have that list?
05:28
I don't know.
05:29
So I'm laughing and I go out to her site and her site was very like, not at all what she
05:36
did, right?
05:37
It was just very like hit a button and join my mailing list or do this.
05:41
And she was, I think, selling the gait analysis for an unbelievably low amount.
05:46
And I said, okay, first off, can we, we got to fix your website.
05:51
Then we got to find out what's happening with this list because you have all these people
05:55
out there that you're not engaging and you have this following, like how do we, how do
05:59
we cultivate that?
06:00
So I met her in August, by November, we had already grown her.
06:05
She was quickly approaching a hundred thousand followers by just changing her social media
06:11
to like, go to my website, interact with me, right?
06:18
Get a gait analysis by clicking here.
06:21
And then we, we took all of her content.
06:24
Like I took her idea, her PDF and turned it into an online training.
06:29
She had like day one, she had five days, right?
06:32
So let's create it as five videos.
06:35
And so people would come through this free training, give us their email.
06:40
And so that's how we started.
06:42
And I think it was November.
06:43
It was a black Friday sale.
06:45
I said, let's go ahead and sell your gait analysis and you're selling it for way too
06:49
low, but I'll go ahead and, and do a promotion for you.
06:51
So we went out to her social media following and her list at the time, which was so amazing
06:57
as she didn't even realize she had about 2,500 people on her list.
07:02
So I sent out this thing to 2,500 people and I put it on her face, on her Instagram and
07:07
said a black Friday sale, you know, go ahead and sign up.
07:12
He had 75 people sign up and she made about $3,000 and she was like, Oh my God, I've never
07:18
made that much money, you know, ever like for anything.
07:21
So at the time I was, I was working on becoming more of an entrepreneur and we realized that
07:28
I was her integrator.
07:30
I was her, the rocket fuel is the book that cultivated that idea.
07:35
And I do want to be business partners.
07:37
And she said yes.
07:38
And from then on, like we went on to build a course, which we launched.
07:44
That course has now become a membership, which actually is going to turn back into a course,
07:48
but we've been cultivating an online presence through social media, all through social media,
07:55
all online for since 2018.
07:58
So we're going on three years now.
08:00
Wow.
08:01
And it's like exploded over the last couple of years.
08:04
In fact, it's going to get even bigger.
08:06
Now that we're out of the COVID stuff, we're really like focusing all the stuff that we've
08:11
been doing.
08:12
Like there's a phrase in the industry, in my industry of audio video called Rube Goldberg,
08:18
where you basically, you know, get duct tape things together.
08:21
So, you know, I've been like duct tape and everything together and now we're actually
08:26
going to look at it in its totality and really try to help more people and make a bigger
08:30
impact.
08:31
That's why we're going back to it, of course.
08:32
That's amazing.
08:33
And so now one of the things that kind of transpired along the way is you were doing
08:37
all this social media content and then you launched a podcast.
08:40
Can you tell me a little bit about that?
08:42
So like I said, we met in 2018.
08:45
We started the courses in 2019.
08:48
It was right about 2019 to 2020 where she and I, we lived in the same town, but we don't
08:55
have an office.
08:56
So what we do is we call Starbucks our office and every weekend we meet at Starbucks and
09:00
we always joke with our husbands.
09:02
We say, Oh, I'll be an hour, three hours later.
09:05
We both go home, right?
09:07
Because we just can't not talk about running.
09:11
And at the time I was coming back from running.
09:13
So I would ask her questions like, well, what if I can't run a cadence at 180?
09:18
Like I just can't do it.
09:19
What if I'm, what if I can't run 10 minutes?
09:22
Like I was asking the questions and giving her the feedback of our students.
09:27
Right.
09:28
And she's giving me these great thoughtful answers and I'm trying to write them down
09:31
and I'm trying to add them to our copy and I'm trying to answer the questions to our
09:37
students.
09:38
But I realized, God, it would be so great if I could just record these conversations
09:41
is really what happened.
09:43
So I said, why don't we start in early 20?
09:46
Yeah.
09:47
I think it was 2020.
09:48
I said, let's start a podcast.
09:49
So basically what we do is we sit down for a couple hours.
09:53
I asked her the questions that have come up and kind of keep her on track and focused
09:58
and we have podcasts.
09:59
Now I try to keep them at about 10 to 15 minutes because if I don't keep her on task, we, like
10:05
I said, take a talk for three hours about running and it would be all over the place.
10:09
And you'd be like, okay, you started with breathing.
10:11
Now you're talking about strength training.
10:13
I have no idea what I'm supposed to do.
10:14
So we really try to make it bite-sized and focus you on doing something each week.
10:19
And then I added to that a secondary podcast.
10:22
So we have on Fridays, we post Valerie and I together.
10:25
On Tuesdays we post Just Me where I kind of try to coincide with what we've been talking
10:30
about, but I call it tough love Tuesdays because in our membership, everybody just gets into
10:35
their head.
10:36
I'm not good enough.
10:37
I'm not fast enough.
10:38
That person is so much better than me.
10:40
I'm like, they've been working on this for six months.
10:42
Of course they're better than you.
10:43
Right?
10:44
So we try to get into their, into what they're thinking their mindset is about learning this
10:49
new movement.
10:50
So we have kind of the dual, a dual podcast, but it's mindset and technique and we call
10:55
it the mental side of running.
10:57
What I like about your tough love Tuesday, cause I've actually listened to several of
11:00
those episodes.
11:01
What I love about the tough love Tuesday is even though a lot of it is geared towards
11:05
running, so much of it is helpful for other aspects of life.
11:09
Like even with blogging, like I, you know, I'm a blogger.
11:12
It's what I do for a living.
11:14
And some of the things that you'll say, I'll be like, huh, I can use that for blogging.
11:17
And you know, the interesting thing is people say these days that podcasting is the new
11:22
blogging.
11:23
What do you think about that?
11:24
Um, a hundred percent because, uh, most of the blogs that I've written, most of my tough
11:29
love Tuesdays come from literally free free flowing over my words.
11:37
Right?
11:38
Um, and if I could just, that's, that's what happens is I either write it out and then
11:42
record it or I record it and then turn it into some sort of a post.
11:47
And it's easier.
11:49
Um, I'm not a fast reader for me to, if I needed to catch up on lots of different ideas,
11:55
I, I can't read while I drive.
11:57
I can't read while I do the gardening.
11:58
I can't read while I'm on the Peloton, but I can listen to podcasts.
12:03
I can get those updates from people.
12:05
And I am a podcast junkie.
12:07
Like I don't even listen to TV as much anymore.
12:09
I'm just all my podcasts are lined up in a row and I'm actually getting annoyed because
12:14
longer and longer podcasts.
12:15
You know, I love long format interviews because it's so much better than that three or 10
12:21
minute segment that you're talking to that person about.
12:23
You really find out, Oh, I didn't know about their history.
12:26
I didn't know that's where they came from.
12:28
I didn't know those were their thoughts and their feelings.
12:30
And maybe it was somebody that I didn't think that light.
12:33
And I wind up going, Oh, actually I kind of like them.
12:35
And then you look them up and you learn more.
12:37
But that now I have like six three hour podcasts.
12:40
I can't keep up on every day.
12:43
So it gets very difficult.
12:44
No, I actually, um, I was just talking about this.
12:48
One of the clients that I work for is rss.com.
12:50
I host their podcast, podcasting 101.
12:53
And uh, I gave away in our, our latest episode, uh, a dirty little secret of mine.
12:58
What I do is when I'm listening to podcasts, I speed up the time.
13:01
I download it.
13:02
I've been doing that.
13:03
So my goodness, I'm obsessed with it.
13:05
And I speed it up to at least 1.5 or 1.75.
13:09
And then the other thing I do, if I can't listen to it as fast as I want to, is I also
13:14
will download the episode, put it into Otter, Otter AI, the transcript thing.
13:18
Oh, right.
13:19
So that I get the transcript and the audio and I can like zip through it really, really
13:23
fast and catch all those golden nuggets.
13:25
Yeah.
13:26
And that's, that's really what it is.
13:27
But you, I now get to the point where not only do I do that with my podcast, I'll do
13:31
that with my audibles as well.
13:33
Like I can't even read books anymore.
13:34
I'm so obsessed with, and I know multitasking isn't a thing, but I do it all the time.
13:40
So I put on my headset and I turn on my podcasts and I'll, and I'll cue them up.
13:45
I get really mad if iTunes screws up my cue, but I'll cue them up in a certain order, like
13:51
oldest to, you know, newest.
13:53
And maybe I'll do like, like if I was doing the runner X, I might do tough off Tuesday,
13:58
then Friday, tough of Tuesday, then Friday, instead of all the tough love Tuesdays or
14:01
something like that.
14:02
And then I'll go clean the house or I'll, you know, be outside with my dogs or walking
14:07
around the backyard.
14:08
And I can just, I just enjoy it so much.
14:11
It's crazy, but it's, I need to promote it more because there's so much to the, the mental
14:20
side of running that we forget about.
14:22
And what you said about like, you'll listen to the tough of Tuesdays.
14:25
I will listen to sales podcasts.
14:27
I will listen to bogging podcasts.
14:29
I'll listen to a marketing podcast, coaching broadcast.
14:33
And all of a sudden I'll be like, I could totally relate that to running.
14:36
I could totally relate that to learning about this because as humans, we have the same problems
14:42
over and over and over again, motivation.
14:44
I'm not motivated to do my blog.
14:45
I'm not motivated to do my drills.
14:47
I don't think I'm good enough to do my, to write.
14:50
Nobody will listen to me.
14:51
Nobody cares about me.
14:52
It's always the same thing.
14:54
And it's like, you could totally bring it back to almost anything you talk about.
14:58
It's fascinating.
14:59
Yeah.
15:00
And that's honestly one of the reasons that I wanted to have you on the show is, you know,
15:02
this podcast is, is geared for bloggers.
15:05
It's about blogging.
15:07
It's all about like, I guess you could say the mental side of blogging.
15:10
Yeah.
15:11
But, but yeah, that's why I thought having you on would be, would be so fascinating because
15:16
not only do you guys like have the podcast, you have the blog, you have the membership,
15:21
but you also have the social media community and all of it just works together.
15:25
Like there's no individual piece of it that it's like, Oh, this is just a standalone thing.
15:30
You have all of it.
15:32
And so what would you say to the person who's like, well, wait, how do I do all of it?
15:36
What would you say to them?
15:38
Two things that I think people don't think about.
15:41
One is batching.
15:44
When we sit down to do our, like I said, our podcasts are only about 10 minutes long.
15:49
We will talk though for over an hour.
15:51
So I will batch four or five podcasts in that hour with her.
15:57
And then I will do my four or five to go inside with them.
15:59
So I have a month's worth of content.
16:01
Okay.
16:02
Get it done in one week.
16:03
Again, that's, that's part of it.
16:05
Now people might say, Oh, but it's not fresh.
16:07
No, but if the topic you really do need to redo things over and over again, right?
16:13
People need to hear something seven, eight, 10 times before the connects.
16:18
And so we're constantly repeating ourselves.
16:20
And anyway, so it just makes it easier to repeat yourself without having to record a
16:24
different, come up with a different topic every week.
16:27
So we batch content.
16:29
I also multi-purpose content.
16:31
So that, those posts that I primarily do the Friday one it's put on to our Facebook and
16:38
our Instagram.
16:39
She goes live every Wednesday that on Instagram.
16:42
So it gets put on Facebook and YouTube.
16:45
I'm constantly repurposing.
16:47
And then recently because she had so much, she had been posting since what?
16:53
2012 to build up her audience, which is now over 200,000.
16:58
So what I've done is I go back and at least in the mornings, I repurpose content from
17:03
like 2010, 2012, things that got like two or three likes, but she was talking about
17:10
the same movement, the same concept.
17:12
It's just Valerie, you know, 10 years ago, right?
17:16
So we posted.
17:17
I just repurpose it.
17:18
And again, I use, people will say, Oh, it's not good for the algorithm to put things into
17:23
say like a meat Edgar or a later or a Haute suite.
17:27
That's a fallacy.
17:28
Okay.
17:29
You can still build your, your following.
17:32
It's about consistency.
17:34
So at least if you're being consistent, you're getting it out content every single week,
17:39
every single day, whatever you're doing that your audience can expect, then you can put
17:43
off those one-off things, those evening posts or those special stories and things.
17:48
So what it was able to do was free Valerie up to do the stories and her thoughts that
17:54
she gets in the middle of the day.
17:56
So she still pulls, but she knows that every morning there's going to be a post out and
18:01
my audience knows that there's always going to be a podcast going on on Tuesdays and Fridays.
18:06
So the consistency is there.
18:07
Well, and one of the things that's really cool is, you know, with running your niche
18:12
is very, I guess you'd call it evergreen.
18:14
So those posts from 2010 that are so relevant today, you could always strip the audio and
18:18
put it out as like a best stuff podcast.
18:21
Right.
18:22
That's so that's something that I've been looking at.
18:24
So we now have, we've been going live.
18:26
We decided to go live every week at the same time.
18:29
We started with Facebook and then we moved over to Instagram mostly because she has a
18:32
bigger following there and because the algorithms were kind of tweaking things.
18:39
So I have probably a hundred episodes where she has gone live on a topic.
18:46
Those can now be stripped out and become podcasts.
18:49
Those can now become small form videos that can now be put on all the platforms.
18:54
And I haven't gone back and done the transcription so that I can pull them out, make them, but
18:59
we have a plethora of content, you know, over and over and over again of different things.
19:04
Like I could probably do a whole carousel on quotes about Kayden and find 10 different
19:13
times and ways that she talked about Kayden's right.
19:17
And get that put out there.
19:18
And there, that's when that's, that's the time consuming part.
19:23
But if you just set aside, like I'm going to block, I try to block like Saturday, either
19:27
a Saturday or Sunday every week, three or four hours that I'm just going to focus on
19:33
my content for runner X and I get it done.
19:36
And then it's done.
19:38
Then I'm ready.
19:39
Now, if you repurpose any of that as a blog post, do you just take the transcript and
19:44
post that as is, or do you like actually turn it into, you know, something with a beginning
19:49
but a limit?
19:50
Oh, I, I, so this is where can I, can I share my secret weapon?
19:55
You know, please.
19:56
Okay.
19:57
So my secret weapon is you.
20:01
What I'll do is we will have a lot of these and I will look them over and then I will
20:05
send them to you usually and say, okay, this was the topic.
20:09
These are kind of the, what I think are the correct SEO help me out here.
20:14
And then you are the copywriter to my, so you helped me actually create that, but you
20:22
can't like just listen to us now.
20:25
I'm all over the place, right?
20:26
You can't, you got to focus the conversation and I'll tell you, I love Valerie the pieces,
20:30
but why we make such a good team is that I have to bring her in.
20:34
I have to bring her back.
20:36
So a lot of times we'll cut out different parts.
20:38
You know, I would have to cut out different parts of it or I'll give it to you and you'll
20:42
cut out different parts of it so that it becomes an actual cohesive readable blog post.
20:47
And what's been really wonderful with, we started with blogs, we've gone to podcasts.
20:51
I want to write more blogs, but now that you've been able to hear us speak now, if I, I know
20:58
that I could go in and say, Hey, here's a couple of podcasts about cadence.
21:02
Can you write a blog post on cadence?
21:05
And you totally understand the language now where nobody would, uh, we were, we were working
21:10
on what's the correct words to say, because that's really important in, in how we speak
21:16
for the technique and it goes back to coaching.
21:20
So what you think becomes your feeling, which creates an action, which creates your result.
21:24
So if I'm thinking something like running is hard, it's going to make me tensed up.
21:29
It's going to make me focus on my action of running instead of just letting go and letting
21:33
gravity take me.
21:35
And then my result will be running his heart.
21:37
Right?
21:38
So we're very, very cautious about how we describe it.
21:41
We don't use words like lean because that's going to make you lean.
21:45
We use things like all forward from the center of your mass, which is at your hips.
21:50
Right?
21:51
So we have questions about how we speak and I need to teach people how to talk that way.
21:56
You've been able to listen to our podcasts and now help us create hopefully blogs in
22:00
the future on a topic without me even having to do anything.
22:03
So you'll just be like, Oh, I know what she means.
22:05
I can't say lean because she doesn't like the word lean.
22:07
Well, and the best part is you'll know it's in your tone of voice because I actually heard
22:11
you say it.
22:12
Bingo.
22:13
Bingo.
22:14
That's, that's another, uh, little hint though.
22:18
If you're a, if you're, if you think you have a voice and you want to be able to put it
22:22
out there as a podcast or a blog repurposing that, like, like you said, transcribing it
22:28
and then really writing it, letting it be your thoughts because, and don't be afraid
22:33
that your audience is going to be like, well, they heard it as the blog or they read it
22:37
as the blog and now they're hearing his podcast.
22:39
People need different modalities.
22:42
They need to see it.
22:43
They need to read it, read it.
22:44
They need to hear it.
22:46
They need to check something else.
22:48
But it will all, it's those multiple times that they'll learn.
22:52
Well, and not only that, it's also that they need it on multiple platforms because I'll
22:56
say something on Twitter and completely forget I put it there.
22:59
And then, you know, I'll say it again on Instagram and someone on Instagram will be like, oh
23:02
my God, that's the most brilliant thing ever.
23:04
It's like, yeah, but I said this on Twitter like a month ago.
23:06
Yeah, exactly.
23:07
And, and that's the thing.
23:10
You have different audiences.
23:11
Like we're not on Twitter.
23:12
That's not where our audience is.
23:14
We don't like, we don't even have nearly as big of a following on Facebook because our
23:18
audience just happens to be on Instagram.
23:22
We're building YouTube and I want to work on that as well.
23:25
But YouTube is predominantly video, but it's a different type of video.
23:29
So there's just so much to it that, that we could work on and grow.
23:32
It's so easy, but don't get bogged down to, I have to create five different types of content.
23:38
It's one type of content that can then be repurposed and you can batch.
23:44
Don't be afraid to batch.
23:45
Yes.
23:46
And in the show notes, we'll definitely make sure we leave some awesome resources on how
23:50
to batch, how to schedule in advance, how to record things and how to repurpose all
23:55
the things.
23:56
Well, so what would you do differently knowing what you know now as a podcaster, as a blogger,
24:01
as a social media expert?
24:04
The biggest thing that we haven't done that I wish I'd started sooner and I need to start
24:09
is actually videotaping us while we talk, sitting in a, uh, we do a lot of zooms, but
24:15
a lot of times we're just sitting down, right?
24:17
We're sitting in a gym.
24:19
So we set it up right.
24:20
The little bit of lighting and a couple of microphones.
24:24
You can then have the video aspect of the, of the, which helps with the, um, YouTube.
24:32
So you'd have the same podcast.
24:35
It's now on YouTube and it's hysterical because Valerie talks with her hands and she has to,
24:41
I do too, but I'll be talking about something.
24:44
And I don't even know if you noticed this when you helped me with the show notes that
24:47
you do for our podcast.
24:48
Um, do you hear her get up half the time she stands up and she'll start moving.
24:54
She'll start like talking through the concept of unweighting, for example.
24:59
Um, and so I've laughed so many times that if this, this should be a video blog, you
25:04
know, a video podcast, because then she could actually be talking while I'm talking to her
25:09
and while I'm asking her questions, we've also talked about in that same token, because
25:14
I'm, um, I'm a little bit older than about five years older than she is.
25:19
I'm not as athletic as she is.
25:21
Right.
25:22
And I have a little weight on my frame as opposed to her.
25:25
So she will do something and ha and she'll show me how to modify it.
25:30
So we want to start doing more of these podcasts with video to be able to say, okay, if you
25:34
can't do it, do a squat that way or do this drill that way, this is how you would modify.
25:40
This is how you would, this is how Valerie does it, but this is how, how Caroline does
25:44
it with her frame and with her setup.
25:46
So it's, that's the biggest piece that I feel like we're missing is now combining that audio
25:51
and video together and then repurposing it from there.
25:55
It's interesting you say that because we're recording this in April and I, I just was
25:59
at a podcast movement last month.
26:02
It was virtual, but I was, I was there.
26:04
I was there.
26:05
And it was interesting.
26:06
They, in podcast movement evolutions, they just kept talking about how video podcasting
26:10
is the way of the future.
26:11
And they weren't trying to say that, you know, podcasting is dead or blogging instead.
26:16
What they were trying to really focus on is the idea of repurposing and how if you have
26:21
the video content that can turn into like 12 from pieces of content that can be, you
26:26
know, your little clip that you share on Instagram.
26:27
It can be the little clip that you share on TikTok even.
26:31
And then what's cool is, you know, you were talking about how people don't say that, that
26:35
coach Valerie is, is standing up, but not only could you see her get up, you could then
26:40
do a cutaway clip where you're showing the exact technique she's talking about because
26:44
she's got, you know, 30 drills on, on her, on her YouTube videos.
26:49
And so those, those little drills could be like clips that you add in.
26:52
And the next thing you know, you've got this like maybe, you know, 20 to 30 minute, maybe
26:56
even a 90 minute video.
26:58
And in fact, that could be repurposed as something you're selling.
27:02
Exactly.
27:03
Exactly.
27:04
Where you put it all together.
27:05
So it's the, the biggest thing is people think it has to be fresh and new all the time.
27:12
It's, it doesn't, it really doesn't because you're solving a problem and whatever that
27:17
is, whether it's, I need to learn how to knit or I need to learn how to basket weave, right?
27:23
Or maybe I need to learn how to can, can I'm a canner.
27:26
Or how to blog.
27:27
Or how to blog, right?
27:28
So you have a certain standard operating procedure for blogging, right?
27:33
You have those certain techniques that you need to show over and over again, and you're
27:37
going to show it.
27:39
So, so why do I have to find 17 different ways, even if you do find 17 different ways
27:45
to get me started in blogging?
27:47
I didn't, if I'm just started listening to you on the 16th way, I missed the 15 others.
27:54
So repurpose that for me.
27:56
I can, every day we get people asking us, what shoe should I buy?
28:01
So we've recorded one or two episodes where I will just send them back to that episode.
28:07
Now will we record it again?
28:08
Yeah, probably because Nike will come up with another shoe and it'll be the rage and we'll
28:13
have to talk about it and that's okay.
28:16
That's awesome.
28:17
I love that.
28:18
I mean, I think that, I think what we've covered here today, it just really speaks to how, even
28:22
though, you know, blogging is one of the things that, that is being pushed for like SEO purposes
28:27
and everything, it's not the only way to build a following.
28:30
It's not the only way to build a community.
28:32
And I think that, that repurposing in so many different ways just really brings in like
28:38
all the different types of people that might be interested in what you have to say.
28:43
Can I say one last thing that I really, I've talked to a lot of friends who are like, oh,
28:48
I wish I could start a business or I wish I could start a blog, but I don't know what
28:52
I should start in that.
28:53
I have so many people, I have family and friends.
28:55
I'll give you two of them as examples that just flabbergasts me.
28:59
One is a lawyer.
29:00
She's a trademark lawyer, right?
29:02
Oh, I can, I, what would I do?
29:04
Talk about trademark law.
29:07
Like how do I search for trademark law?
29:09
Are there, she goes, oh, I wouldn't pay for that.
29:11
They're free sites.
29:12
That is your blog.
29:13
What are those free sites that I would use to search trademark law?
29:18
I'm so glad you brought that up because are you familiar with Pat Flynn of smart passive
29:22
income?
29:23
Yeah.
29:24
Yeah.
29:25
Okay.
29:26
My favorite story about him is how he got in the world of blogging by giving away free
29:29
content and then he took all of his blog posts and repurposed them into an ebook and made
29:34
like seven grand in a month.
29:35
Right.
29:36
Exactly.
29:37
I have another friend that is a Disney aficionado.
29:40
Like she does all the timeshare.
29:42
She knows everything about it and every year she goes to Disney and she has these fantastic
29:47
vacations and I'm like, how do you do that?
29:49
She goes, oh, well, you know, I know this place and this place and you, oh, you don't
29:52
go there.
29:53
You go here and you go during this time of the year.
29:55
I'm like, that's your blog right there because I don't want realize that you have gone through
30:01
the work of whatever your, your job is, whatever your passion is, whatever your hobby is, you've
30:08
gone through all the work of all the learning.
30:12
What I'm looking for is the cliff notes.
30:15
I don't want to spend 10 years learning how to blog.
30:18
I want to go to you and have you tell me the five things I need to know to get started
30:22
in blogging or what are the six things I need to know about, you know, uh, planting a garden.
30:29
When do I plant, you know, answer those key questions to me because you've done all the
30:32
research and you might say, oh, but what I tell people too is they say, oh, but there's
30:37
so many people that do Disney.
30:38
There's so many lawyers out there.
30:40
Have you ever walked into the aisle of, of, uh, for coffee at a grocery store?
30:47
Do you think that Folgers and you know, that, that Colombian coffee that they went in and
30:52
said, Oh, Folgers has a Colombian coffee.
30:54
I can't do that.
30:55
No, they say my coffee bean is even better than Folgers.
30:58
I'm going to put it out there.
31:00
So if there could be so many types of coffee, so many different types of beans, why can't
31:05
there be so many different types of people learning how to blog or people learning about
31:10
Disney?
31:11
You're going to create your audience.
31:14
Well, I mean, like, let's think about this for a moment.
31:18
And I, and I love this story.
31:20
Um, you may have the same thing that everybody else has, but you might have a different flavor
31:24
to it.
31:25
And think for a moment about the fact that Tiffany and company has a paper clip that
31:30
they sell for $1,500.
31:31
Yeah.
31:32
Yeah.
31:33
For $1,500 and it's like, okay, I can get paper clips at Walmart for 99 cents or I can
31:40
spend $1,500.
31:43
The other story that I've heard that I tell people is an apple pie recipe.
31:49
You have an apple pie, Ashley, that you make and it's fantastic.
31:52
And you give me that recipe.
31:54
And when I make it, it just because of who I am, what's in my kitchen, what I like, it's
32:00
going to be different.
32:02
I don't care how closely I follow your recipe because I made it.
32:08
It immediately is different.
32:10
We can put them side by side and I doubt people and people wouldn't say they're the same pie
32:15
if they're going to be different.
32:17
I just, because we're different.
32:20
So you have to understand that just because you take somebody else's recipe, you're going
32:24
to add your flavoring.
32:25
You're going to add your, your preferences.
32:27
You're going to have, maybe you use a gas oven versus an electric oven.
32:32
It's going to make it different.
32:33
And now I'm hungry.
32:34
Well, I think we've covered quite a bit, but I have to ask you the one question that I
32:40
asked before I let anybody leave.
32:42
What's one thing I didn't ask you wish I had?
32:46
Basically, I would ask what I would, what I, what I tend to do is what is the mental
32:55
block?
32:56
Why did I go into, why did I choose life coaching and why did I keep it with running?
33:00
And as I said before, you don't realize that it doesn't matter if I'm starting a business,
33:07
if I want a promotion, I'm starting a blog, if I'm starting running, we all have the same
33:11
thoughts and it usually comes back to, I'm not enough, but it's, I don't have time.
33:17
I'm not motivated.
33:18
How do I get motivated?
33:19
How do I get started?
33:20
They're ahead of me.
33:21
It doesn't matter what you're doing.
33:23
Realize that those are the same thoughts for everybody.
33:26
And if you're thinking that about blogging, right, you're probably doing that same thing
33:32
about losing weight.
33:33
You're probably doing that same thing about getting a raise at work or leaving your job
33:37
and starting something new.
33:39
You are doing the same patterns over and over and over again.
33:42
And as soon as you can break the pattern in one area, you can break the pattern in others.
33:47
And that's, that's why I coach and that's why I focused on running.
33:50
Yeah.
33:51
And this is actually something that is going to be coming up in a tough love Tuesday eventually,
33:54
where you say what you do in one thing is what you do in everything.
33:58
Yeah.
33:59
I would like credit.
34:01
I wish I could take credit for that quote.
34:03
It's from many a life coach school person, but it's so true.
34:07
We'll have runners come in that are injured and they're very frustrated and they'll be
34:10
like, this isn't working.
34:11
And I'll sit down and talk to them and say, well, tell me about like your job.
34:15
Tell me about like your relationship with your husband.
34:17
You'll find out that they're frustrated about, they can't control their husband or they can't
34:20
control their kid or they can't control their boss.
34:23
And you realize, okay, so because you can't control those other things, you're trying
34:26
to control your movement and that's what got you injured to begin with.
34:30
So you really have to see your patterns that happen within your, within your life and don't
34:36
let those patterns stop you from sharing your gift with the world.
34:41
And so when it comes, you know, I, if I could tell people anything, start blogging, trust
34:45
me, you're not going to, nobody's going to be like, Oh my God, a hundred people.
34:49
No, most likely you're going to get two and then you'll get four and then you'll get
34:52
six and then you'll go, Oh cool.
34:54
I got six people.
34:55
I want to write for those six people.
34:57
Yeah.
34:58
It's like Marie Forleo says the world needs that special gift that only you have.
35:01
So you've got to share it, just share it because you never know who you're going to reach,
35:06
who's going to hear what you have to say.
35:08
And I feel like everybody should be blogging.
35:11
Everybody should be putting some sort of content online, especially if they're trying to build
35:15
any kind of an audience.
35:16
So I just, I want to thank you so much for being here with me today.
35:19
I think everything that you shared is exactly what bloggers need to hear because how you
35:23
do blogging is how you do everything.
35:25
Yes.
35:26
So I guess the final question I need to ask you is where can people find you online?
35:32
I would say look for RunnerX.
35:34
So on Instagram it's RunnerX on that's R-U-N-R-X.
35:39
Our website is runnerx.fit, not.com, it's.fit.
35:46
And Facebook it's RunnerX fit, all is one.
35:49
And of course on YouTube it's RunnerX.
35:51
So basically we're the prescription to run pain free.
35:54
I love that.
35:55
That's fantastic.
35:56
Well, bloggy friends, I hope you took away something amazing from this episode.
35:59
I know I sure did.
36:00
I have a whole bunch of notes right here that I've written down from all the amazing stuff
36:04
that Coach Caroline has shared with us.
36:06
And well, and until next time, may your page fees be high and your bounce rate below.
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