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Episode 78Dec 5, 2025· 16:44

Replay - How to Write a Blog Post Properly Using AI

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Are you using AI the right way? Tune into this episode and find out! More Show Notes From This Episode: What’s up my bloggy friends! I'm slowly updating the show notes for this and every episode of The Bloggy Friends Show. My new home base for all things Bloggy Friends can be found here: https://www.famousashleygrant.com/podcast/ Be sure to follow me on social: Facebook | Instagram | X | LinkedIn | TikTok |…
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Full transcript
00:00
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00:02
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01:23
What's up, my bloggy friends? Famous Ashley Grant
01:25
here, and today I want to talk about how to write
01:27
a blog post properly using AI. And I know everybody's
01:31
talking about it. Everybody's been talking about
01:33
Claude and ChatGPT and WriterZen and all the
01:36
things. And before you come at me, I should state
01:39
that I'm a writer. I make a living from creating
01:41
content every week. I'm not team AI, but I'm
01:44
not exactly team no AI either. And hopefully
01:47
by the end of this episode, you'll understand
01:50
why I'm talking about blogging with AI at all.
01:53
Because the truth is, it's here to stay. Yes,
01:56
there's a lot of lawsuits that are going on right
01:57
now, but I definitely believe that we're going
01:59
to keep seeing some form of LLMs continue being
02:04
in the space. So we might as well learn how to
02:06
lean into it and use it to help make our writing
02:08
jobs easier so that we can make more content
02:11
and do the things that we need to do with our
02:13
websites. And for those of you who've been living
02:16
under a rock, what exactly is AI? What is AI
02:19
writing software? TechTarget refers to AI or
02:22
artificial intelligence as the simulation of
02:25
human intelligence processes by machines, especially
02:28
computer systems. By extension, AI writing software
02:32
is supposed to simulate content that's been written
02:34
by human writers. And with the use of algorithms,
02:37
suggestions, and a lot of complicated computerized
02:39
ones and zeros, AI writing software should theoretically
02:43
be able to take a prompt that a user gives it
02:45
and deliver text content back to the user. The
02:51
reason it's causing such a stir, though, in the
02:53
writing world is because it can generate large
02:56
bits of text. I mean, I'm talking full -on books
02:58
in mere seconds. And what's taking content writers
03:03
hours to complete can be created in seconds without
03:06
breaking a sweat. Of course, that's not to say
03:09
that what's generated is accurate, and it's also
03:12
not even necessarily great content. However,
03:15
as I've been playing with different writing tools
03:17
at this point, I have to admit, it is certainly
03:20
impressive that different software can spit out
03:23
pretty decent content depending on which one
03:26
you're using and the prompts you're giving it.
03:28
So if we're being honest, what can AI accomplish?
03:31
I think that what AI can accomplish depends largely
03:34
on your goals. The different functions that I've
03:36
seen it being used for include but aren't limited
03:39
to writing your first draft, writing your intros,
03:41
writing your conclusions, generating a list of
03:44
blog topics. creating different heading and title
03:46
options for your blog post, summarizing your
03:49
points of an article or a blog, generating product
03:52
descriptions for e -commerce stores, writing
03:55
entire blog posts, articles, essays, poems, even
03:58
songs. So it can also be used for like writing
04:02
ad copy, brainstorming ideas, answering questions,
04:05
but keep in mind that the answers you get may
04:07
not be factual. And it can even break down complicated
04:10
ideas into easier to digest ones. For example,
04:13
if you're taking large bits of text that you
04:16
don't quite understand you could put them into
04:18
something like quad and it'll spit back out an
04:21
easier to understand version of that thing for
04:23
you so you could you know put a essay that has
04:26
been written by a college graduate into it and
04:30
say break this down in a way a five -year -old
04:32
could understand and it actually does it but
04:35
this isn't just for the writing portion of blogging.
04:38
I've seen it used for so many different use cases,
04:41
but for the purposes of this episode, we're going
04:43
to mainly focus on AI in writing because, after
04:47
all, this is a blogging podcast. So let's talk
04:49
about the ethical considerations of writing blog
04:52
posts with AI. They're talking about carbon emissions
04:56
generated because of the computing power that
05:00
AI tech is causing. So some people are nervous
05:03
about how many computers are being used to generate
05:06
these LLMs and make them work. And the other
05:09
thing that people are concerned with in terms
05:11
of ethical considerations is what a lot of people
05:14
refer to as AI plagiarism. And I spoke with SEO
05:18
and copywriting expert Ryan Brock. We had him
05:20
on the show recently, and I will definitely leave
05:22
that that episode in the show notes. When I spoke
05:25
to him, he was basically talking about. You know,
05:28
whether we like it or not, ChatGPT, all these
05:30
other writing programs, they're just plagiarism,
05:33
period, at least in his opinion. And a lot of
05:36
other people share this opinion with him because
05:38
basically the way that these programs have been
05:41
built is they scrape the Internet and then they
05:44
repackage it into a slightly different structure
05:46
and it gives it back to you. So no matter how
05:48
you look at it, he says, it's plagiarism and
05:51
it's not cool. And he went on to say that by
05:54
scraping other people's content. You're not providing
05:56
any new value to anyone. And that's not how you
06:00
build trust factor if you're trying to establish
06:02
yourself as a thought leader. And it's one of
06:04
the big reasons that right now, one of the big
06:05
things we're seeing that's actually getting populated
06:07
on Google is real use cases, real experts that
06:12
are talking about things they have done that
06:14
are working in their industries. So, you know,
06:17
where you used to be able to get all these listicles
06:18
about 10 ways to make a guy want you or 10 ways
06:22
to make a cake or. Take a cake mix and make cookies
06:26
like all these different things. All these listicles
06:28
are now being replaced by people that are experts
06:31
in their field talking about what they're doing
06:34
in those fields. And those are the things that
06:36
are starting to ring faster and more, especially
06:39
after Google's useful content update. They are
06:42
not diminishing AI and they're certainly not.
06:45
I wouldn't say they're there. penalizing people
06:49
that are using AI. They did definitely walk back
06:52
on that saying, you know, they will not penalize
06:54
websites. However, they will give the websites
06:57
that are giving more content, better content,
07:00
useful content, higher rankings. So it'll be
07:04
interesting to see what happens in 2024 and beyond
07:06
with all of this content that has definitely
07:08
been AI written. And people can tell, let's be
07:11
honest, people can tell that it's happening.
07:13
And it has similar sentence structure. It has
07:16
similar sentences even. Sometimes it'll have
07:19
certain words. Like I was just reading an article
07:21
on Medium Today that certain words make it obvious
07:25
that your text is written by AI. This article
07:28
was written by, I'm going to totally butcher
07:30
this guy's name. It's James Presbytero Jr., I
07:32
believe. I'll leave a link to that in the show
07:34
notes as well. Basically, the seven things that
07:40
he says. Make it obvious you are using AI or
07:44
words like transformative or foster tapestry,
07:48
a tapestry of this is about all about. Think
07:52
of X as and the example he gives is think of
07:54
influential blogs and forums as your digital
07:57
mentors. So it's it's all these words and phrases
08:01
that we're starting to see over and over again.
08:03
Like one of the things that I'm seeing that keeps
08:04
popping up is the word coincidentally or if a
08:08
sentence starts with the word by. Like by using
08:11
this program, you can, you know, have all your
08:14
dreams come true. Whenever you see a sentence
08:16
like that, it's a red flag to me that it's probably
08:18
been written by AI. And so I just think it's
08:22
interesting that the more we look at the different
08:24
articles that are being written, you can kind
08:26
of tell that they're AI written. And there's
08:30
even programs that will tell you if it has been
08:32
AI written that you can plug it into, like, you
08:34
know, your copy leaks or. There's all kinds of
08:37
different programs. I'll have to put them in
08:38
the show notes. But the big one I've been seeing
08:40
lately is copy leaks. And it's kind of fascinating
08:42
that even though we all know it's being used,
08:45
it's still being used. So back to how to use
08:48
it properly. So let's talk about SEO considerations
08:55
if you're using AI writing tools. If you're writing
08:59
blog content, can you make it rank in search
09:02
results at all? And based on all the research
09:05
I've done for this episode, yeah, you can, but
09:08
there's a major caveat. You have to add a lot
09:10
more to the post that's being generated with
09:12
AI before you can ever hope to rank with it.
09:14
In other words, if you just copy and paste the
09:17
content that's generated from your favorite AI
09:19
writing solution into WordPress or whatever CMS
09:22
you're using, no, you probably won't rank well
09:24
for it. But if you take that piece, that base
09:28
piece, and you improve upon it, make it much
09:30
better, yes, you can rank with it. And here are
09:33
the steps you need to take an AI -generated article
09:36
and get it to rank, if that's your goal. First
09:38
thing you'll do is you'll research the keywords,
09:40
whether you're using SEMrush or WritersIn or
09:42
Ahrefs or whatever it is. Start researching all
09:46
of the keywords that you want to use. You shouldn't
09:48
generate a single bit of text until you have
09:51
done a thorough keyword research session. While
09:54
you're researching these keywords, consider your
09:56
ideal customer or your ideal reader and what
09:58
they're actually going to be looking for that
10:00
will ultimately lead them to your page. Consider
10:02
the questions that they are asking and the pain
10:04
points that they are looking to solve and how
10:06
your product or service can solve them. Next,
10:09
I want you to come up with your article ideas.
10:11
Go to your favorite AI writing solution, whatever
10:13
it is, and add a simple prompt. For example,
10:16
let's say you are a personal trainer and you're
10:18
trying to get more clients in Scottsdale, Arizona.
10:21
So we're going to assume that you're trying to
10:23
rank for best personal trainer in Scottsdale.
10:27
In this case, your prompt could be something
10:28
as simple as give me 10 article ideas for the
10:31
best personal trainer in Scottsdale. From there,
10:34
I want you to generate an outline. Using one
10:36
of the prompts that whatever your program of
10:38
choice gives you, generate an outline for the
10:41
post. And in this case, we'll use something like
10:43
10 reasons to hire a personal trainer in Scottsdale,
10:45
benefits and results. And again, you can go to
10:48
any writing solution you like and prompt it to
10:51
create an outline for that specific topic. From
10:54
there, write the post. You could technically
10:57
keep reprompting into your writing software of
11:01
choice and address each of the points that were
11:03
given to you in your outline. And you could create
11:05
a pretty decent article that actually looks kind
11:08
of good. But the better option is to write the
11:12
post yourself and address each of these outline
11:14
ideas, adding in real examples and testimonials
11:17
from people that you've worked with that show
11:19
off your expertise and your authority on the
11:21
subjects. Because remember, Google is all about
11:23
eat right now. They want your expertise and your
11:25
authority and that you're a subject matter expert
11:28
on whatever it is you're talking about. Next,
11:31
you're going to go back and refine and optimize
11:33
your post. So you're going to edit it and make
11:35
it even better. Do things like add an FAQ section
11:37
to include more of the keywords that people are
11:39
looking for. However, don't keyword stuff the
11:42
post. However, don't keyword stuff the post.
11:50
However, don't keyword stuff the post. And then
11:54
you're going to include some images that are
11:56
optimized with proper alt tags and descriptions.
11:58
Don't forget to compress your images before you
12:00
load them into your post so you can increase
12:02
your, I'm sorry, so you can decrease your page
12:06
load time. Then I want you to break up larger
12:08
paragraphs into easier to read shorter paragraphs.
12:11
You have to think about adding subheads and making
12:14
it easier for a skimmer to read your article.
12:16
because you want to include stuff that someone
12:18
who's standing in a checkout at Walmart or Target
12:21
can just flip through on their phone and get
12:23
the gist of what it is you're trying to say.
12:25
Then you'll include things like links to authoritative
12:28
sites, links to your own blog posts that expand
12:30
on the ideas that were presented in the post,
12:32
and don't forget to create a solid meta description
12:35
that tells the search engines exactly what your
12:37
post is about. So that's kind of the Reader's
12:40
Digest version of how you're going to use AI
12:42
properly. Notice nowhere in there did I say you
12:45
actually should take it, write it, or ask your
12:49
software of choice to write it and then just
12:52
publish it. If you just do that, yeah, okay,
12:55
you're going to have content on your website
12:56
and you'll be able to constantly be able to update
12:58
your website. The problem is... you're not going
13:01
to have good content. It's going to be obvious.
13:03
Everybody's going to start seeing that we're
13:05
all using the same phrases. So instead, use actual
13:09
use cases, actual things that build up your expertise,
13:12
authoritativeness, and your trustworthiness.
13:15
And trust me, if you focus on what it is the
13:19
person who's ultimately going to read your article
13:21
wants to see, rather than just, oh, I need to
13:24
get content out this week, you're going to have
13:26
a much better chance of getting ranked on Google
13:28
or whatever search engine you like. than you
13:30
would with any other method. And Demand Jump,
13:34
Ryan Brock, who works for Demand Jump, he says
13:37
that he recommends writing around 16 posts that
13:39
are centered on that same subject so that you
13:41
can rank higher than your competitors. He refers
13:44
to this as a pillar -based marketing campaign,
13:46
and it's very similar to HubSpot's topic clusters
13:48
way of writing, and that involves writing long
13:50
-form content about several subtopics that are
13:53
all related to one central topic. In this case,
13:57
you could go back to step two of the how to use
14:01
AI and come up with more article ideas and maybe
14:04
write about all of them that are all related
14:06
to whatever topic it is that you're trying to
14:09
rank for. So I hope this was helpful. I know
14:12
it was a lot, but I hope that in using these
14:15
ideas, you can maybe make friends with the AI
14:18
overlords, but still. have original content.
14:21
Because yes, you can use AI to make it easier
14:24
on yourself to do things like brainstorming and
14:26
coming up with headers and meta descriptions
14:27
and content briefs and email subjects and all
14:29
the things. But don't just take whatever it is
14:33
that AI gives you and hit publish. Because...
14:37
We've all experimented with it, I'm sure. I mean,
14:39
I know that I've seen Neil Patel has done it.
14:41
The guy from Fat Stacks Blogs. Yeah, Niche Pursuits
14:44
has even done it. There's been so many different
14:47
creators that are trying to see how they can
14:49
use AI effectively. And I've been playing with
14:52
it, too, just to see what would happen. And the
14:54
reality is that things that are ranking better
14:56
are the things that I either wrote myself or
14:58
that I added my own human element to, to be able
15:02
to actually tell a story rather than just pump
15:05
out more content. So like I said, I hope this
15:07
was helpful. Until next time, may your page views
15:10
be high and your bounce rate below. This is Bethany
15:39
Frankel from Just Be with Bethany Frankel. Let
15:42
me tell you something. Most dog food? Scam. Kibble?
15:47
Trash. Garbage. So why would I want to give that
15:50
to my furry babies, Biggie and Smalls? My dogs
15:54
love Just Fresh from Just Food for Dogs. It is
15:58
made with human -grade ingredients, balanced,
16:00
healthy, and shelf -stable. You can throw a pouch
16:03
in the purse, in the car, in a weekender bag,
16:05
and your furry friends eat fresh. Wherever you
16:08
are, you will notice the difference. Get 50 %
16:11
off your first order at justfoodfordogs .com.
16:14
Beth, you're in charge of ordering the tacos
16:16
for the meeting today, yeah? I'm not going to
16:18
order the tacos. Uh, what? I'm going to easy
16:20
cater the tacos. With Easy Cater, you can order
16:23
from a huge variety of restaurants, track expenses,
16:26
and save time. Nice. Oh, by the way, you're emailing
16:30
the meeting notes, right? No, I'm going to easy
16:33
mail them. Where's my music? Sorry, Ben. There's
16:37
no Easy Cater for that. Easy Cater. The easy
16:40
way to order food for work. Order now at EasyCater
16:43
.com.
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