Episode 0Dec 25, 2025· 49:31
From Zero to $100K in 6 Months: The Facebook Monetization Blueprint
About this episode
Jeff Rose went from 25,000 followers to over 370,000 in one year—and made six figures doing it. What started as cross-posting Instagram reels to Facebook accidentally turned into a lucrative business when he discovered Facebook was paying creators for content he didn't even know was monetizable. In this episode, Jeff breaks down his exact posting schedule (yes, he posts 20+ times daily), reveals which content…
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Full transcript
00:03
The Bloggy Friends Show. What's up, my bloggy
00:25
friends? Famous Ashley Grant here, and I just
00:27
want to welcome you to the Bloggy Friends Show.
00:29
We're so excited to have you join us on this
00:31
journey of sharing our knowledge and experiences
00:33
with you. Whether you're a blogger, a content
00:35
creator, or just someone who's interested in
00:37
learning more about the digital world, we've
00:39
got something for you. So grab your notebook
00:41
and a pen to take some notes, or just sit back
00:43
and take in all the amazing information and ideas
00:45
we're about to share with you. Let's get into
00:47
it. What's funny is the reason that I reached
00:51
out to you is because you started showing up
00:53
in my Facebook feed like crazy, so I feel like
00:55
that's fitting for what we're going to talk about.
00:58
So yeah, Facebook is your thing right now. It's
01:04
amazing. And of course, I love Amanda Bond. I
01:06
just interviewed her and she started promoting
01:08
you as well. And I was like, oh my goodness,
01:10
the world's colliding. But Jeff, welcome to the
01:13
show. I'm so stoked to have you here. For anyone
01:16
who doesn't know, can you tell us a little bit
01:17
about what it is you do? Yeah. Well, first, in
01:20
a former life, I'm still a certified financial
01:23
planner, but I had my own wealth management firm.
01:26
that I eventually sold whenever the online business
01:29
kind of took over. And the online business at
01:32
that time was predominantly the blog at goodfinancialcents
01:35
.com. With it, there was a podcast, there's been
01:39
a YouTube channel, but there was no doubt the
01:42
prime revenue driver was the website. And a lot
01:45
of that revenue came from search engine optimization,
01:48
being found for search results and affiliate
01:51
conversions, display ads, all the good stuff.
01:53
And that was an amazing business model until
01:57
it wasn't. And then a few years ago, first, it
02:01
was just a lot of competition between every other
02:03
major news site wanting some action in the affiliate
02:06
game and creating their own affiliate pages to
02:10
then ChatGPT AI completely just decimating. So
02:14
at one point in time, I think at a peak, I was
02:16
getting around a million visitors a month to
02:18
the website. And that was like, once again, running
02:20
zero ads. That was all just straight from organic
02:22
search to, I think, I don't even check my analytics
02:26
anymore. It's too depressing. But I think I'm
02:30
getting around 20 ,000 visitors a month. Maybe
02:32
if I'm lucky, just to kind of give you like from
02:35
the peak to the valley I'm at now. So that kind
02:38
of led to like, all right, what am I going to
02:40
do next? There has been some business coaching,
02:42
which I also enjoy doing, helping with small
02:45
business owners, entrepreneurs, but then kind
02:47
of stumbling it into Facebook, which was just
02:49
like a thing, which I'm sure we'll talk more
02:51
about now. But it's still a good financial sense
02:54
name, which is kind of cool. Like the brand that
02:57
didn't die, it just now lives predominantly on
02:59
Facebook. That's crazy. And you know, unfortunately
03:02
it's so sad, but you're, you're not alone in
03:04
what you're saying. I interviewed someone last
03:07
year who she was getting about a million views
03:09
a month and she's getting about 10 ,000 now and
03:11
she, it was devastating. So it's interesting
03:14
that you pivoted to borrowed land. So tell us
03:18
a little bit about how you started, I guess the
03:21
light bulb moment that made you go, Hey, maybe
03:23
I should be on Facebook more. Yeah, it wasn't
03:27
a strategic pivot. I wish I could tell you that
03:29
I'm like, oh, I saw it. I'm going to pivot this
03:32
way, redirect and focus on my efforts. It actually
03:35
started with Instagram. And because so my wife,
03:39
she's built two six. Well, I guess now three
03:42
six figure business. But prior to that, two six
03:44
figure business on Instagram. And she and then
03:47
kind of like took a sabbatical or took some time
03:50
off. And basically it's been like eight years.
03:52
And so she jumped on it. again and now she's
03:56
got an Instagram account a brand brand new when
03:58
she started over a year ago it's like over 200
04:00
,000 followers now and she teaches business owners
04:03
like basically how to grow on Instagram um so
04:06
anyway she started growing on Instagram I'm like
04:08
I've got nothing else going on I'm gonna sure
04:12
let's just make it a pet project because also
04:15
during that stretch I had a YouTube channel that
04:17
I tried to revive several times and it nothing
04:21
I did nothing I did worked And it was just very
04:24
humbling, right? SEO, my blog's not working.
04:27
YouTube's not working. Okay, maybe we'll just
04:30
try Instagram. So I started doing one to two,
04:33
I think initially like one reel a day. I went
04:35
to two reels a day and I really wasn't growing
04:38
it for any purpose other than just to grow it,
04:40
just to grow it. You know, as I thought, okay,
04:42
just like the blog, if I grow it, I feel like
04:44
good things are going to happen. Something will
04:46
happen. And as I'm publishing reels to Instagram,
04:49
you know, at that time you had the option to
04:51
cross post over to Facebook. So I thought, okay,
04:55
might as well. I mean, I might as well. It doesn't
04:57
hurt anything. I don't care about Facebook, but
04:59
I'll go ahead and publish them over there. And
05:01
then I didn't, I wasn't really logging to Facebook.
05:04
I ended up checking, I think one day, and I saw
05:06
that one of the reels that I posted to Instagram,
05:08
that I think maybe got like 10 or 15 ,000 views
05:11
on Instagram, ended up getting like three, four,
05:14
500 ,000, maybe even like 700 ,000 views on Facebook.
05:19
And I'm like, Well, that's weird. And at that
05:22
point I was using, it was so stupid how it works,
05:25
but like you could use what had been like, I
05:29
would call it copyrighted music on Instagram.
05:31
And at that point they would pay you for their
05:34
bonuses on Instagram, right? Even if you're using
05:37
like trending music, right? But if you use the
05:39
same music over on Facebook, you wouldn't get
05:42
paid. Never made sense to me. It's still a meta,
05:46
but whatever. It doesn't matter. I think they
05:48
ended up having some class action lawsuit regarding
05:51
that. So anyway, all that to say, so I got 700
05:54
,000 views, didn't make a dime, but once again,
05:56
didn't really care. And then it wasn't until
05:59
I think it was May 2024, I posted a screenshot
06:05
of a tweet that I thought was funny, posted to
06:09
my Facebook page. Had no intention of like, just,
06:12
I thought it was funny. Posted it. And then it
06:15
was like a month later, I logged in again and
06:18
saw that there was a pending payment of $137
06:22
from, and when I dug deeper, it was from that
06:28
and another post that I made. Once again, I'm
06:31
not trying to make money, but you could make
06:33
money at points like that. So I was, one, initially
06:37
confused. Wait, Facebook's paying me for pictures?
06:41
Like it was even a picture of the screenshot
06:43
that, you know, somebody else's tweet. So that's
06:46
when it all started. And the next month I'm like,
06:50
okay, let me try something else. And there was
06:52
another tweet that I had posted before that it
06:54
went viral. It had something to do with Taylor
06:56
Swift. Posted that one on my page. That one made
06:59
like $500. So now I think I found something.
07:02
I think I figured it out. The next month. I didn't
07:06
figure it out because I made another like $120,
07:08
$130. But either way, it was those posts that
07:14
at least opened the door to like, hey, there's
07:16
something here. And I wish I could tell you that
07:19
I went all in at that point in time. It took
07:22
me a while to really go all in because at that
07:24
point, I've got other things I'm working on,
07:26
building out like a coaching funnel. It was just
07:30
this thing that I really didn't care about until...
07:34
I think it was December, January, I ended up
07:36
making $10 ,000. Wow. Combination of reels and
07:41
photos, essentially. And once again, photos are
07:45
not me taking pictures of my kids or my family.
07:47
It's me finding other people's posts and taking
07:50
screenshots and then adding my caption to it.
07:53
And around then is kind of when it all started
07:56
to make sense of like, wait, okay, I'm only giving
08:00
like 30 % effort here. What would it look like
08:05
if I actually took this thing seriously? And
08:07
that's eventually when it started to take off.
08:09
Now, when you posted that first thing that got
08:12
you the $137, did you have a lot of followers?
08:16
Oh, so going back around that time, I think I
08:19
had around 25 ,000 followers. And for somebody
08:24
starting off, that might sound like a lot. And
08:26
I guess theory it is, but you also have to realize
08:28
I started the page in 2009. So from 2009 to 2024,
08:36
I had accumulated around 25 ,000 followers. So
08:40
it wasn't like a super engaged community. It's
08:44
not like I was posting there a lot. I would post
08:47
to be done, right? There was no dialogue going
08:51
on with people. It wasn't like I was trying to
08:53
foster a community. Many of those people had
08:55
been following me for quite some time based on
08:57
the blog and everything else. So yeah, so about
08:59
that time, there was around 25 ,000. Wow. OK,
09:02
so how much do you or how many followers do you
09:04
have now? So now I have just over three hundred
09:07
and seventy thousand. Holy cow. And that's only
09:10
in like a year. Isn't that crazy? That is. That's
09:13
insane. So, OK, so you finally see it clicks.
09:15
What happens next? So I would say December, January.
09:21
I see that it clicks. And then I think it was
09:24
either February or March. I had a post get flagged
09:30
and. It was flagged because it was meant to be
09:35
satire. It was parody. It was a screenshot of
09:38
somebody posted, I think it was on X, and it
09:41
was a picture of a Temu or Temu factory burning.
09:46
And the caption said, you know, Temu factory
09:49
on fire, $18 worth of inventory loss or something
09:53
like that. Like, it was meant to be stupid, right?
09:56
So I reposted it because once again, I thought
09:58
it was funny. I have a very dry sense of humor.
10:01
I love posting things I think are stupid, right?
10:04
Like one of my favorite movies of all time is
10:06
Dumb and Dumber, Jim Carrey, just to give you
10:08
a sense of like the type of humor that I cater
10:11
to. So posted that to my page. Once again, just
10:15
trying to be having fun. And then it got fact
10:18
-checked, which is not a thing that usually happens
10:20
on Facebook, but it got fact -checked and it
10:23
got dinged. And then I didn't lose monetization,
10:27
but it basically said like my distribution score
10:30
was like was hit. So all of a sudden my engagement
10:33
went to crap. And I tried, you know, revising
10:37
the post, putting hashtag, you know, this is
10:40
a satire or this is a parody. This is meant to
10:42
be satire. It took me like I did that for a few
10:45
weeks, kept like hitting refresh, thinking that
10:47
it would go away and never did. And it wasn't
10:50
until I finally just deleted the post. where
10:53
I think it finally fell off. But when that happened
10:56
for me, that was a huge PTSD moment for several
11:03
reasons. One, like I just, I hate compliance.
11:05
I hate getting dinged. It became this like, all
11:08
right, all right, Facebook, screw you. Like if
11:11
I'm going to get dinged over that, then I'm just
11:13
going to forget it. I don't even care anymore.
11:15
So once again, I had other things that I was
11:17
still focusing on growing. So I walked away.
11:21
I didn't walk away. I still posted, but I wasn't
11:25
trying to get to that five -figure level, again,
11:27
if that makes sense. And if you want to ask a
11:30
question there, I can keep going. Keep going.
11:32
Keep going. So that was, I think, March, April.
11:35
And then I'm following other Facebook pages that
11:40
are creating content. And then I came across
11:42
a guy on YouTube that talks a lot about Facebook
11:45
monetization. And between what I was seeing on
11:48
Facebook with other creators and what he said
11:51
about how much to post, which was like posting
11:54
more than 20 times a day, the thought came back
11:57
in of like, okay, what if? What if I just go
12:01
all in? Like really, really go all in. I know
12:04
I said like last time I went all in, like I was,
12:06
I really want to go all in and see what happens.
12:09
And so I did. And I think that was April of this
12:13
year. So it went from making, like I hit that
12:16
five figure month, but then it dropped back down
12:18
to like, I think like 1700. And then it was like
12:22
3000. And I can't remember the trajectory, but
12:25
I remember the month I went all in, I ended up
12:27
getting back to 10 or 15 ,000 again, pretty quickly
12:29
that next month. Wow. So it was like 15 ,000,
12:33
30 ,000, 35 ,000, 39 ,000. And that's when I'm
12:38
like, okay, let's go time. Right. So what changed
12:43
then versus like the first time was I still did
12:49
reels, but I was not doing one to two a day.
12:52
But I ramped up my posting. I went from doing
12:54
like eight posts a day to like 12 a day, 16 a
12:58
day, 20 a day, 24 a day. I did go up to 30 plus
13:02
a day, but that was a lot to manage. And also
13:07
I do felt like the engagement fell off a little
13:10
bit. So for me, I found that sweet spot at around
13:13
24 posts a day. Wow. So, okay, that's a lot to
13:18
unpack. So I guess let's kind of back it up just
13:21
a little bit. First of all, how'd you get in
13:23
the monetization program in the beginning? Yeah,
13:25
that's a great question. I don't know. I think,
13:31
this is my theory, since it was an older page.
13:36
I don't know if I was, so essentially, okay,
13:39
I'm sorry. The answer to that question is I got
13:42
the invitation if I want to be, do I want to
13:44
enroll in the content monetization? What I don't
13:47
know the answer to was before Facebook content
13:50
monetization, it was ads on Reels with like its
13:53
own program. So just specifically for Reels.
13:55
And then you also had the performance bonus program,
13:57
which was for basically pictures and text posts.
14:01
I don't. I don't remember raising my hand and
14:04
saying I'm interested in either one of those
14:06
programs. So when I got paid $137, like I said,
14:10
I don't know. I don't remember saying, yes, okay,
14:14
go ahead and sign me up. Why not? You know, without
14:17
really even any hope or expectation to make anything.
14:20
Like I truly don't know if I just clicked a button.
14:23
I just have to assume since it was an older page,
14:26
2009. uh, 25 ,000 followers. And I was hosting
14:31
reels consistently that maybe that's how I got
14:35
in. That's, that's all I know. I do know as far
14:38
as content monetization, I did get the invitation
14:39
of like, Hey, do you want to, do you want to
14:42
enroll in this? You can enroll now or, you know,
14:46
come September the 1st, you know, you're going
14:48
to be automatically enrolled. And I was. really
14:52
hesitant at first to do it, but I thought, well,
14:55
I might as well, because at that point in time,
14:57
I was only getting paid for pictures. I don't
15:00
know if ads on reels was still going on then,
15:02
but I was intrigued with getting paid for stories
15:05
and also getting paid. They had these bonus offerings
15:08
that I wasn't getting. So that was the reason
15:11
I think it was July 11th, if I recall correctly,
15:14
is when I decided to switch over from performance
15:16
bonus over to Facebook content monetization.
15:18
OK, so in your opinion, how would someone get
15:21
into it today? Because I know that it's it's
15:23
not very clear how to get in it. No, like it's
15:26
it's if you are a brand new page, something that
15:29
I think just came out fairly recently, like my
15:32
wife actually found it and it's on. I don't have
15:34
a link. I have it. I can send it to you. But
15:37
basically it says if you are a new page, you
15:39
have to show one post original content. But the
15:41
second thing is like you have to post consistently.
15:44
So you have to be in there for at least 30 days.
15:46
So if you create a brand new page, do not expect
15:50
to get any sort of invitation for at least 30
15:52
days. So that's for a brand new page. So with
15:55
that brand new page, should you immediately jump
15:57
into 20 times a day posting? You could try. I
16:00
think you'll get burned out really quick. And
16:02
also engagement is another piece of that. So
16:06
I don't know the right answer. I always tell
16:10
people a sweet spot is like five to eight times
16:12
a day. Okay. I think that's a good place to try
16:15
it. What are you posting? It could be a combination
16:16
of text posts. I think they call it Toby, you
16:19
know, the text on blank. They call it Toby. I
16:22
don't know what it stands for, but it's like,
16:24
you know, if it's short enough, if it's a text
16:27
post and it's short enough, you can add like
16:29
a colored background to it. Yeah. You know, whether
16:31
it be black or blue or something. If we go too
16:33
long, you can't do that. So, but you can, those
16:36
are pretty quick. And depending on your niche,
16:38
I mean, you could find some viral ones in your
16:40
space, jumping ahead a little bit, but here and
16:42
having ChatGPT, like, hey, use this one, give
16:44
me 20 other examples, right? So now you've got
16:46
some text posts in there. So I think it's a combination
16:48
of text posts, picture posts, whether it be your
16:51
own pictures, screenshots of other people, and
16:53
then also reels. The one thing I can tell you
16:56
that with me with reels before, like I said,
16:59
I wasn't making any money, but I did grow from
17:03
the reels that I was posting. Because I think
17:06
I went from like twenty five thousand. I think
17:08
it was in September of twenty four. I hit fifty
17:12
thousand. So I grew like twenty five thousand
17:14
from May until September. And that was predominantly
17:17
from the from doing reels. Wow. Not so much for
17:22
the picture. So. So and it sounds like, you know,
17:25
because you went from twenty five thousand to
17:26
over three hundred thousand people that are following
17:29
you. It sounds like it was a lot of non followers
17:31
who were finding you and finding your stuff.
17:34
Yeah. You know, one of the, I don't know what,
17:37
how this works, but like, you know, whenever
17:38
you post something on Facebook, you know, it
17:40
will give you a breakdown of what percentage
17:42
of followers and non -followers. And obviously
17:44
when you can go from 98 % followers, 2 % followers,
17:49
or I'm sorry, 98 % followers and 2 % non -followers
17:51
to a majority non -followers, like that's, that's
17:54
the sweet spot, right? That that's when you're
17:56
getting good engagement. And not every post does
17:58
that, but a good majority of them do. And, you
18:01
know, that's basically just creating content
18:02
that's getting some sort of engagement, which
18:04
for obviously comments are great. Likes are great.
18:08
It's the shares. If you can create content that
18:12
people want to share, like that, that's it. You
18:16
know, that's so that if you can look through
18:18
that lens, which like I said, I wasn't looking
18:20
at through that lens. I just happened to create
18:22
content that ended up working, you know, not
18:24
all of that work, but a good majority of it did.
18:26
But that's what led to a lot of non -followers
18:29
seeing it. And then I'll see the followers coming
18:31
after that. So if you can find something that
18:33
someone will share, that's when you strike gold,
18:35
it sounds like. That's it. Wow. Okay. So you're
18:38
creating a lot of content. What kind of tools
18:41
are you using to create all this magical stuff?
18:44
Yeah. So that's where, you know, ChatGPT has
18:47
been a huge blessing. But even before that, I'm
18:51
trying to think about when I really started to
18:52
leverage it. But initially for me finding content.
18:57
It was a combination of a few different things.
18:59
One, obviously looking at other pages in my niche,
19:02
seeing what they're doing. Sometimes I would
19:04
find stuff that they're doing and then create
19:05
my own caption around that. But then the Facebook
19:08
algorithm just kind of knows what you're interested
19:10
in. So I always tell people, find pages in your
19:15
niche. If you find a post that you like, that
19:18
you think would resonate with your audience,
19:20
like it, maybe even comment, bookmark it. And
19:24
then when it ends up happening is that all of
19:26
a sudden now the algorithm is sharing similar
19:28
content with you. You know, so feel free to like
19:31
take a screenshot of that, share it as your own,
19:33
especially if it's like a screenshot of like
19:36
somebody else's post. You know, I wouldn't encourage
19:38
you if somebody is taking the time to create
19:40
their own image and then share that as your own.
19:44
I see people do it all the time. I'll admit it
19:46
in the beginning. I was guilty of that myself.
19:49
Now. What I would do is like when I actually
19:52
just did this here recently, somebody posted
19:54
talking about car possessions or reposts in the
19:58
United States. And I don't know where I saw it,
20:00
if it was on Instagram or I think it actually
20:02
was on Instagram, which is a common place I go.
20:05
But I'm like, OK, I can take a screenshot and
20:07
share my own image or I can take a screenshot,
20:10
upload that screenshot to ChatGPT and say, hey,
20:13
I want you to recreate this image and then change
20:16
the picture of the car and blah, blah, blah.
20:18
So it recreated the image for me with the same
20:21
text. So that's one way. So I go to X, I go to
20:26
threads and also Facebook to find the content.
20:29
And then I wasn't doing this a lot then, but
20:33
now it's like with every single post that I do,
20:36
there's a caption that's written. And it's a
20:39
combination of either doing a bold, polarizing.
20:45
I won't say clickbaity, but, you know, something
20:48
that's just going to get engagement. I also like
20:51
a lot of satire. I use that a lot, you know,
20:53
in my captions. Or if I don't do that, then it's
20:56
story driven. You know, it's like, hey, I want
20:59
you to write a story. And ChatGPT and I have
21:02
had a lot of discussions. So it knows a lot about
21:04
my story, a lot of what I believe in. So it will
21:07
write a story. And now it actually gives me like
21:09
three different variations, you know, where I
21:11
can just either copy and paste. I like where
21:14
you went with this part of it, but I don't like
21:16
this part, you know, please rewrite. And then
21:19
it will rewrite the story for me. So in addition
21:21
to the caption, what I also have chat GPT do
21:24
is also provide a first comment that goes along
21:28
with that. And for those that don't know, like
21:30
whenever you're posting on Facebook, you know,
21:33
obviously you got the image, the picture, whatever,
21:35
that's good. The caption as well. But if you
21:38
have a first comment that also shows up in the
21:40
feed. And it never fails. Not always, but I've
21:45
had, I wish I had my screen, but there's examples
21:47
where if I posted something, the post itself
21:52
may get like 500 likes or engagement, whatever,
21:55
right? Well, then my first comment will also
21:58
get like 100 likes or 50 likes. Or they'll reply
22:02
to that comment. And once again, engagement being
22:06
the key. You know, anything that you can do to
22:09
drive more engagement. So, you know, instead
22:10
of me, once again, trying to rethink of like,
22:12
okay, how am I going to, what am I going to write
22:14
for our first comment? Now, ChatGPT just gives
22:16
me like five or six different examples that I
22:18
can use. And I just pick the one that I want.
22:21
That's amazing. But with all that content, like,
22:23
are you scheduling it or are you just sitting
22:25
glued to your phone and your computer all day?
22:28
It's a combination. So I will bulk schedule.
22:32
I was using Buffer, which I think is a great
22:35
one to start with. Um, so with buffer, it allows
22:39
you, uh, to create, so you can schedule all this
22:42
on Facebook, right? Like the thing with Facebook
22:44
though, is that you would go to hit publish and
22:46
then you got to pick the day. Then you got to
22:48
pick the time and then you hit it. Right. And
22:50
like, that's totally, it's free. It's doable
22:51
with buffer. I would pick the time slots, you
22:55
know? So, you know, on Monday from 9am until
22:58
3am, there's a piece of content going out. Right.
23:01
And then I just feel that the buckets of time
23:03
with. And I think that that works out perfectly
23:07
right with post planner, which is what I'm using
23:09
now. I wanted to be a little bit more strategic
23:12
in what I was posting. And I also wanted to incorporate
23:16
more of my brand in the post. It's hard to do
23:20
in every single thing. So now I've got not to
23:22
get into too much of the weeds, but I've got
23:24
four different types of content that I schedule
23:27
every single day to include just basic screenshots.
23:32
Square images that I'm posting both on Facebook
23:35
and Instagram. Images, screenshots that are more
23:39
branded to me. So I've got some Canva templates
23:41
that I've created and then just text only posts.
23:45
So then with Post Planner, I can go in and just
23:47
basically they call them buckets, right? So I've
23:50
got four different buckets of content and I just
23:52
fill the bucket. And then I schedule what, and
23:55
I already got the pre -schedule what time those
23:56
posts go live. And I can, if I do it, sit down
24:01
and just roll my sleeves and go at it, I can
24:03
schedule a week's worth of content in like two
24:06
four -hour blocks is what I figured. Okay. That's
24:09
what I could do. Now, what I will say is that
24:13
as a content creator and also just being kind
24:17
of like a... Do you think yourself like, you
24:20
don't have to do this, but for me, it's like,
24:21
you know, I'm in the finance space. So there
24:23
is something coming out every single day, some
24:25
sort of news headline, some sort of stock update,
24:28
Elon Musk said this or whatever. So it does make
24:32
sense for me. It does make good financial sense
24:34
for me to log into X, log into Facebook, you
24:39
know, and see, is there anything going on that
24:41
I should maybe take a screenshot of and then
24:44
add to that. So, you know, I'm sure I spent at
24:46
least an hour a day. um just looking at other
24:49
content right not every day because like this
24:51
whole weekend i didn't because i just had tied
24:52
up with family stuff but there are you know it
24:55
feels good knowing that okay i've got everything
24:57
scheduled i don't have to log on if i don't need
24:59
to but you know if i've got a minute yeah it
25:02
makes sense because like there are times i will
25:04
i'll give an example something happened i forgot
25:07
what it was i think it was like a stock update
25:09
and it was like nine o 'clock at night excuse
25:12
me And I went ahead, took a screenshot and hit
25:16
publish like at nine o 'clock at night and didn't
25:20
have to do it. You know, it wasn't part of my
25:21
normal schedule, but I did it. And then like
25:24
that post, and I've got several examples of this,
25:26
but like that post made like $200. So there are
25:30
examples where it does make good financial sense,
25:34
you know, to find something, you know, but also
25:36
like I can typically schedule, like I said, a
25:38
week's worth of content and about a full days
25:40
of work if I want to. That's pretty incredible.
25:43
So it sounds like you're literally doing all
25:45
of this on your own. I am. For those that know
25:53
anything about my story, I've always been a big
25:58
believer in delegating, outsourcing. It makes
26:01
so much sense for so many reasons. When this
26:05
kind of took off, there's just also this part
26:07
of me. It's kind of like when I first learned
26:09
SEO. like i just wanted to understand it and
26:13
i wanted to understand it because i hired a few
26:16
different seo agencies and just wasted a lot
26:20
of money and i'm like all right screw this right
26:22
like i want to understand it and with this i
26:25
wanted to understand what what's working and
26:31
why is it working because even as i was telling
26:34
somebody else like even when i pick take a screenshot
26:38
and I have a chat, give me the captions in the
26:41
first comments. Like there's a little nuance
26:44
of like why I pick what I pick. And there are
26:48
certain things that would be really hard for
26:50
me to fully train a VA that, that wasn't working
26:53
with me for like a year to fully understand why
26:55
the, why I do what I do. That being said, eventually
26:59
I recognize, like, I'm sure that's just the final
27:01
20%, but for right now, like, I just want to,
27:06
I want to. understand why it's working before
27:08
i delegate it out and and uh because you know
27:11
then all of a sudden the engagement is not there
27:12
and i don't know just also like it's it's been
27:14
so fruitful that i just i'm not ready to let
27:18
go of it yet so yeah between a chashi pt i mean
27:21
chashi pt has saved so much time so much time
27:25
now i wish like there's other tools but like
27:27
really between that post planner like those are
27:30
the and then canva like those are the two heavy
27:32
hitters that have just helped me um schedule
27:35
this out you know and like you know when i could
27:37
sit there and bust out like even a day's worth
27:40
of content like in like 30 minutes using those
27:43
tools like it's just it's just fun i don't know
27:46
i just have a lot of fun with it so that's the
27:47
real reason you haven't delegated is you're having
27:49
fun it's fun yeah it's like it's still like it
27:52
hasn't reached the point yet where i'm like oh
27:57
i don't want to do this anymore ah this is so
27:59
annoying eventually they will get there you know
28:02
like there's back in the day like there's times
28:04
like when i enjoyed doing seo and i enjoyed writing
28:06
articles and in doing all that stuff and then
28:09
it got the point i'm like no i'm good like i'm
28:11
good um yeah not there yet you know still having
28:14
a lot of fun with you it kind of reminds me of
28:16
um I think it was Elizabeth Gilbert who said
28:19
every single person in their careers, we all,
28:22
you know, are eating shit sandwiches and we're
28:24
just choosing which level of shit we want. So
28:28
it sounds like you're still enjoying it. I'm
28:31
still enjoying my shit sandwich. Keep that on
28:35
a bumper sticker. Shit sandwiches for sale. So
28:37
I'm curious, you know, you're doing all this
28:39
stuff on Facebook, but are you still also doing
28:41
stuff on goodfinancialcents .com? Like what other
28:44
avenues of revenue and building email lists and
28:48
all the things? Like, are you still doing all
28:50
that? Yeah. So I basically, I wrote off the website.
28:56
I mean, not only do you have the trauma from
29:01
the old SEO. Or just the traffic falling down.
29:05
They're also attached to that was a really bad
29:08
business partnership that failed. That just ended
29:12
horribly. And that led to thousands of dollars
29:17
of therapy and a lot of work. So there was just
29:20
so much emotional attachment to it that I'm just
29:23
like, I'm done. I'm like literally done, done.
29:26
I mean, I will say that was a few years. I tried
29:30
to rebuild it. I had a buddy of mine who owned
29:32
like a... I'll call it an SEO agency. And we
29:35
went in, this is like, I think two years ago
29:37
now, and we cleaned up everything. Like we did
29:39
everything that we knew to do. And actually I'll
29:43
say everything he knew to do based on his experience,
29:45
you know, and like, we, we spent like three months
29:48
cleaning up all this stuff and it just did nothing.
29:50
So I'm like, I mean, okay, all right, God, I
29:52
guess I'm moving on. Right. And then just a few
29:55
weeks ago, I ended up talking to a guy who, who
29:58
does Facebook has been doing Facebook for a long
30:01
time. And the first call we had, he made a comment,
30:04
said, you know, whatever you're making on your
30:07
Facebook page, you should be making almost the
30:11
equivalent on your website. And I'm like, OK,
30:15
I at first he said, I'm like, yeah, whatever.
30:19
So anyway, what and basically what he meant was,
30:22
you know, using Facebook. as a driver of, of,
30:27
of views of, of people, you know, over to the
30:31
site, you know, in monetizing, whether it be
30:33
through affiliate conversion, affiliate conversions,
30:35
display ads, et cetera, et cetera. So it definitely
30:37
was like something that I'd never even consider,
30:40
right? Like I just get completely written off.
30:42
So at this, at the time of this recording, that
30:45
strategy has not been executed. We actually have
30:48
a, an onboarding call tomorrow. Funny enough.
30:51
that we're going to talk about how we're going
30:53
to do this. So I think I'll just kind of give
30:55
you like a preview is basically 30 % of the posts
30:59
on Facebook. Well, their pure intent is to drive
31:05
people over to the website. So like, we're just
31:08
to see what happens. Right. And I'm like, okay,
31:09
man, if I can go from. I mean, if I'm making
31:13
$5 ,000 a month or $10 ,000 a month, it's more
31:16
than I'm making right now, a fraction of what
31:18
I used to make. But still, if there's an opportunity
31:21
there, then yeah, why not? Let's see what can
31:24
happen. So that is a monetization stream that
31:27
I'm curious about. In addition to that, I created
31:31
a course on Facebook just because when this happened,
31:35
as you've learned, I had no idea what I was doing.
31:37
Didn't even know it existed. And then I had a
31:40
buddy of mine, also a former personal finance
31:43
blogger, reach out to me. And he saw how many
31:47
followers I'd gained in a short amount of time.
31:49
And so, you know, he texted me, like, hey, man,
31:51
like, what are you doing? And I'm like, well,
31:53
I'm just doing this. And like, by the way, you
31:55
know, I sent him a screenshot of my earnings.
31:58
And he was like, is that from Facebook? I'm like,
32:01
yeah. He's like, Facebook pays you? I'm like,
32:04
yeah, I know. it's isn't that crazy and uh and
32:09
so i end up having a bunch of uh people from
32:11
the fin con community reach out and i'm like
32:14
okay obviously i didn't know it existed these
32:17
guys don't know that it exists like how many
32:20
other creators out there have no idea that you
32:23
can make money and i also like that was like
32:26
in the uh late summer that i got the idea of
32:29
like maybe creating a course and then also knowing
32:32
that on september the first that Facebook was
32:35
doing away with all their other legacy monetization
32:37
programs or rolling them all up into Facebook
32:40
content monetization. I'm like, you know what?
32:41
This might be a good time to have a resource
32:44
to show people. So anyway, that course went live
32:47
a few months ago. So that's been good. And then
32:50
that also gave me an excuse or reason to go back
32:56
on YouTube. So one of the things my wife talks
32:58
about all the time on Instagram and helping people
33:01
grow on Instagram, which... I think applies to
33:03
anybody listening to this right now, is that
33:05
if you're trying to grow on any platform, you
33:08
got to talk about one thing. You got to be known
33:10
for the one thing. And that is something I have
33:12
just resisted for so long, just being a certified
33:15
financial planner, entrepreneur, business owner,
33:17
blah, blah, blah. So it was just so hard for
33:19
me. But then I'm like, okay, I'm going to go
33:22
back on YouTube. I'm going to be known for the
33:24
one thing. And that one thing is Facebook monetization.
33:28
So for the last six or seven videos I've done,
33:30
it's all been about Facebook. All the shorts
33:31
I'm doing is on Facebook. And it has been driving
33:35
conversions for the course. And for the first
33:39
time in three years, I've actually gained subscribers.
33:43
That's fantastic. No, it's like, I mean, when
33:46
it finally feels like things are actually clicking,
33:48
it's fun to see it all play out. So anyway, those
33:52
are the main monetization streams right now.
33:55
That's awesome. I actually got influenced myself.
33:57
I purchased your course two days ago. I haven't
33:59
had a chance to play with it because life's been
34:04
kind of crazy. And interestingly enough, one
34:06
of the things I'm doing is building my own Facebook
34:08
page. I don't know if I told you this or not.
34:11
I kind of got a little bit nutso whenever it
34:13
comes to fitness. Today is, I believe, day 120
34:17
of my insane fitness journey. And so I started
34:21
a page because I was going to build it. And that's
34:24
kind of what led me to talking to Amanda, which
34:26
led me to talking to you and all kinds of craziness.
34:28
But yeah, the page is called More Movement, Please.
34:32
And so I'm curious. Coming to you is what I now
34:34
consider my Facebook page expert. What would
34:37
you do to build a fitness page? Yeah, I mean,
34:41
obviously it's the, you know, any sort of success
34:44
stories, any like before after pictures, I think,
34:48
you know, any sort of like safe community where
34:51
you're willing to share that. Obviously, if you
34:53
can get other people to share, I think just have
34:55
that whole community aspect. I think the things
34:57
that you're eating, the things that you used
34:59
to eat, I think anytime we're just being real
35:01
about any. any setbacks that you've had or man,
35:06
just any of that, right? Like even old pictures
35:09
of you and just like sharing, like where you
35:12
were emotionally, you know, during that timeframe,
35:15
you know, like here's what people saw on the
35:17
outside, but here's actually what's going on
35:18
the inside. You know, I think, and the cool thing
35:20
about ChatGPT is like, it can help you with that,
35:23
right? Like I've had a lot of those where. And
35:26
I've came across a lot of, I'll call them like
35:30
story -driven pages. And a lot of them are in
35:33
the mom niche. I've also found a few in the business
35:35
owner niche where they just share a story. And
35:38
when I see that, like I'll take that story, paste
35:41
it into ChatGPT, but then I'm like, I then tell
35:44
my story in like the same format and to use that.
35:48
And a lot of those posts have done really well,
35:50
you know, if you've got a picture and a story.
35:51
But yeah, I think like what you're eating. in
35:55
the middle of working out I mean everything that
35:57
you do ends up being content yeah you know it's
36:00
like you waking up like I don't want to go to
36:02
the gym or I don't want to work out you know
36:04
like real life stuff right yeah people relate
36:07
to that you know going out to eat with friends
36:09
and seeing what everybody else orders and like
36:11
what you're ordering you know like this effing
36:13
sucks yeah yeah it really does you know you know
36:17
what you what you what you buy the grocery store
36:19
what you used to buy you know I mean just like
36:22
everything, because what you're going through
36:24
is a battle that, I mean, I've gone through that
36:27
so many people go through and the more real and
36:29
the more transparent you can be, I just think
36:31
that's all going to resonate. I think so too.
36:33
I think that's probably really good advice. Cause
36:36
I mean, it has been a journey, man. Let me tell
36:39
you what, like, cause I technically speaking
36:41
started two years ago, but my instructor said
36:44
that it doesn't count because I wasn't actually
36:46
putting in real work. And so hopefully that plus
36:49
the podcast and all the things I want to make
36:51
it. you know an actual the reason i named it
36:54
more movement please is because i want movement
36:57
i want it to be a movement so um so yeah that
37:00
that's kind of where i'm at but um so tell us
37:03
a little bit about the course like what what
37:05
will people learn in it if they purchase it yeah
37:08
i think for anybody that is just wanting to understand
37:11
like how it works um how to find content for
37:16
inspiration uh for you know scheduling how to
37:20
schedule i basically just show like everything
37:22
that i learned from the beginning you know up
37:26
until now and even just last week where did i
37:28
add oh i you know once again with the facebook
37:31
algorithm like i have found so many different
37:34
pages in so many different niches that because
37:38
i a common question i i would get is what what
37:42
should i post about what niche should i should
37:43
i do you know like is this one more profitable
37:46
Because that was definitely a misconception I
37:47
had is that me being in the finance space, especially
37:51
on YouTube, right? Like for those that know YouTube,
37:54
like if you were in the entrepreneurship space,
37:56
business owner, finance, like your RPMs, your
37:59
CPMs are just crazy, right? You just made so
38:01
much more. Same thing with AdSense on the blog.
38:03
We just always made more than like mom bloggers
38:06
and like their tied ads, whatever. So I just
38:11
assumed. That was the case with Facebook. You
38:14
know, the reason why I was making so much. But
38:17
as I kept discovering more pages or people that
38:20
would openly share how much they were making,
38:21
I was blown away at all the different niches
38:26
from anywhere from thrifting, political, religion,
38:31
mom, lifestyle. It was all across the board.
38:35
And the commonality was engagement. So anyway,
38:40
I put a list, I create a list, and it's just
38:43
like sharing all the different pages I've came
38:45
across that people are making money. So anyway,
38:48
so yeah, anything from how to post, what to post,
38:52
how to find inspiration, scheduling things out,
38:54
how I use AI, ChatGPT to craft everything. As
38:58
I keep getting more feedback, it was kind of
39:00
like a soft launch because I had no idea how
39:02
it would work. And so far, the feedback has been
39:05
really good. I haven't had anybody like... complain
39:09
about, actually I had one person complain because
39:11
they said Facebook content monetization wasn't
39:13
in their area, but they were in the United States.
39:15
I'm like, it doesn't make sense to me. I don't
39:16
know. I think you just want a refund. I don't
39:18
know. I'm not, I'm not, I'm not picking up what
39:20
you're putting down, but I'm going to go ahead
39:21
and refund because right now it's just, it's
39:22
easier. So that was one exception. But for the
39:27
most part, it's been, the feedback has been amazing.
39:30
And I had one guy, another Finn Conner. smaller
39:34
page. I had 7 ,000 followers. He just, he ran
39:37
with that. Right. And treated it like a game
39:39
and had never made any money from Facebook prior
39:42
to this. And his first month he made just over
39:44
500 bucks. So it was cool. So he paid for the
39:47
course. It paid for the course. And then some,
39:49
and like, it was so good because I'm like, I
39:51
finally, you know, cause my, my concern with
39:55
a lot of this is that. Yeah, people buy the course,
39:57
but man, I want people to actually take action,
39:59
right? They take action and they see results.
40:01
So, I mean, when you had somebody that took,
40:03
executed and also saw the results, like it was
40:05
just, it was just cool to see. So yeah, it's,
40:07
that's, that's what I teach. So we have to figure
40:10
out how to get these viral posts that get us
40:12
invited to this program. Yeah, there you go.
40:15
That's awesome. Well, is there any last minute
40:18
advice that I haven't thought to ask you about
40:19
that you think you should include? Hmm. Yeah,
40:23
I think, you know, I think probably the biggest
40:26
question I get from a lot still is content monetization.
40:30
You know, for those that have not been approved,
40:32
because I still see people say, I've got 30 ,000,
40:36
100 ,000, and I'm not, I'm still not invited.
40:39
Now, I don't know the circumstances behind that,
40:41
you know, like without seeing their dashboard,
40:42
like, I don't know if there's, if they got flagged
40:45
for something, you know, like me, did they post
40:47
it like a Timu or Timu factory post and also
40:49
got dinged? I don't know that. What I will tell
40:52
you is that I just came across somebody else
40:56
who had 7 ,000 followers on Facebook and they
41:01
got in. And the thing that I'm seeing is that
41:04
they have their Facebook account tied to Instagram.
41:09
So I think if you just want to, you know, and
41:13
also my wife, once again, she has no interest
41:16
in growing on Facebook. And so she's been posting
41:19
on Instagram. And she got invited to, they called
41:23
it a breakthrough bonus program, where basically
41:26
like if you post every, I think it was every
41:28
day or 20 times a month for three months, like
41:30
they pay her like $500 or something like that.
41:32
She's like, oh, I might as well do it, you know?
41:34
So she did that. And then from that, she got
41:37
invited into the content monetization program.
41:40
So what I'm seeing is for those that are also
41:43
posting on Instagram, it kind of is this fast
41:46
track. Like I said, I can't verify that, but
41:49
it definitely sees like a commonality. So if
41:52
you're just posting to Facebook, sync or link,
41:56
whatever it is, your Instagram account to your
41:59
Facebook page and also post there as well. I
42:01
think that's a way. And they also will give you
42:03
different challenges like on a weekly basis,
42:05
which is like get three new followers, post this.
42:09
I forgot whatever they say, but you'll see it
42:11
in your dashboard, whatever those are. Do it,
42:14
you know, and do it on a weekly basis, because
42:16
once again, you're just demonstrating to Facebook
42:18
like why you are worth being invited to the program.
42:21
So there's a few other tidbits to give you. So
42:24
they're gamifying monetization. Pretty much.
42:27
Yep. So are you I can't remember if I asked this
42:30
or if you said it, so I apologize. But did you
42:32
say you're also sharing the stories on Facebook?
42:35
I do. I I'm not good at stories. Like if you
42:40
actually look right now, it's been two days,
42:42
I think. What I try to do is I will go to Facebook
42:47
and then I will reshare like my top post from
42:52
like the last day or two, you know, because it's
42:54
just a way once again, like if there's a post
42:56
that's getting good engagement, let me get in
42:58
front of my followers again who may have missed
43:00
it, get more views and keep the engagement going
43:03
up, right? So that's kind of the thought process
43:04
there. So I'll do like anywhere from like five
43:07
to 10 of my posts from the last two days. I do
43:09
that on Facebook and then I go to Instagram.
43:12
And then I'll if I do do a story of me talking,
43:15
I'll share those to Instagram because they automatically
43:17
cross post to Facebook as well. But like I said,
43:21
I'm not good at it, but I do try to do that.
43:23
The screenshots that you share, do you give like
43:27
I think I've seen a couple of them where you
43:29
actually keep the handle of the original person.
43:31
Is that how you give credit to the original creators?
43:34
Yeah, that's how that's how I do it. I, I don't
43:38
like it. I will say I've, I've been guilty of
43:40
this in the past, but I don't like it when I
43:42
see, cause I've had people screenshot one of
43:45
mine. That's it's clearly my blue background.
43:49
I it's my image and they took my name off. Right.
43:52
And I'm like, I don't know. I just don't think
43:54
that's cool. Some people ask like, well, should
43:56
you, could you tag the person? And I'm like,
43:58
you definitely could. I don't, I've done it in
44:01
the past. Like it hasn't hurt engagement either
44:03
way. You know, I guess that's something that
44:05
could be debated, but as of right now, like I
44:06
don't, it's just cause it's another step that
44:08
I, I don't do, but I do make sure if I do screenshot
44:11
anybody, like they see their handle. So if it's
44:14
something that they want to go follow that person
44:16
to find that person, it's easily, they can easily
44:17
find them that way. Yeah. That makes a lot of
44:19
sense. Well, and of course I have to ask this.
44:21
Do you have plans for any other pages? Um, yes.
44:25
Okay. Okay. Do you want to, do you want to share
44:28
anything about that? If you don't have to say
44:30
the names, but. there's two things i'm looking
44:34
at one it would make it would be i have so much
44:37
financial content like it seems like it would
44:39
be really dumb of me not to create another finance
44:41
page um and with chat gpt creating so many different
44:46
prompts or a caption excuse me with the same
44:50
image like it seems like that could be a streamlined
44:52
process like all right upload it here it's going
44:54
to go to this page upload it here um so i'm going
44:56
to do one anonymously Because I want to see how
45:03
long it takes to grow a page. And I don't want
45:06
to use good financial sense page to help it.
45:09
It's more of like a case study. Okay. Yeah. That
45:12
I want to do for me just from, from my own. And
45:14
also I'm sure it's going to, it'll be good for
45:16
YouTube as well. And then also my, my oldest
45:19
son, he's 18. I'm like, Hey dude. Do you want
45:22
me to show you how to do this? Yeah. We're going
45:24
to create one together, and this is probably
45:26
going to bring on a whole lot of more questions,
45:28
but I'll just drop it and just let people simmer
45:31
on it. I can't verify these results, but I had
45:35
somebody reach out to me. They found my YouTube
45:37
videos, and they ended up reaching me on Instagram,
45:40
and they were texting. Last month, in the last
45:44
month, you think my headline is good. I'm making
45:46
over $150K this year. He made $200 ,000. last
45:52
month i'm sorry in one month that's correct i
45:55
said i can't verify these numbers i'm just sharing
45:57
what has been shared with me um i can share that
46:01
he has three pages one of them made like 90 is
46:07
like 200k and what he is posting is basically
46:10
ai ai videos of just stupid stuff you know of
46:18
You probably see, we've all seen them, right?
46:20
Like the deer that runs through the barbershop
46:22
or just random stuff, right? He's posting like
46:27
10, I think 10 a day on each page. Wow. He's
46:32
went all in. So we are, with my oldest son, we
46:37
are going to, I'm going to help him create an
46:39
AI just to see, just for fun. Yeah. Just see
46:43
what happens. So I'm going to create my finance
46:44
one. He's going to do that one. Um, and then
46:48
kind of take notes to see which one grows the
46:50
fastest. So I'm intrigued. Like, I don't know
46:52
how long that's going to last. Like what I've
46:54
now realized is like, I started liking a few
46:56
of these videos. All of a sudden now the feed
46:58
is just like, ah, they're just everywhere. So
47:00
I don't know how you truly stand out with that.
47:03
So, and also too, like, I don't know if Facebook
47:07
will end up, you know, like harming or like flagging
47:11
that content. Cause it's just like, you know,
47:12
does that, is that really want you, you want
47:14
your feed up? I don't know. But anyway. All I
47:16
know is the guy took advantage of an opportunity
47:19
that was ripe and he's done pretty well. So anyway,
47:22
just if you think there isn't an opportunity
47:26
here to make money with Facebook content monetization,
47:28
like there is. Well, I think that it's definitely
47:31
proof that we need to at least capitalize on
47:33
it while we can. Because, I mean, if it's anything
47:35
like what's happened with Google, we could face
47:37
another algorithm update and who knows what could
47:40
happen. So we need to strike while the iron's
47:42
hot. Get while it's getting good. That's right.
47:45
That's awesome. Well, where all can people find
47:47
you on the interwebs? Yeah. If you want to go
47:50
to Good Financial Cents, that is the Facebook
47:53
page. And then if you search up Wealth Hacker
47:56
or Jeff Rose, you'll find my YouTube channel.
47:58
And I think on Instagram, Twitter, I'm at jjeffrose.
48:02
But predominantly on Instagram, YouTube, and
48:07
obviously Facebook. Yes. And you also have a
48:10
book, Soldier Finance. Is that right? Soldier
48:11
Finance. Yeah. I'm going to talk about that in
48:13
a minute. But yeah, it's there's also that book
48:15
thing. Well, we'll leave all the links in the
48:17
in the show notes. But Jeff, I just want to thank
48:19
you for talking to me about this and and getting
48:22
me fired up about Facebook. Who knew I was starting
48:24
to kind of I'll be honest with you. I was starting
48:27
to really not like Facebook anymore. But now
48:28
I kind of want to play with it. I know I didn't
48:31
say this earlier, but like Facebook was my least.
48:36
liked social media platform. Like I, out of all
48:38
of them, I had zero interest in Facebook until
48:42
it made sense to have an interest. So it made
48:45
good financial sense. So it made good financial
48:47
sense. That's right. All right. That's perfect.
48:49
Well, thank you so much. Thank you. Well, my
48:54
bloggy friends, I hope you enjoyed all the insights
48:56
our guests had to share with you. To get the
48:58
show notes for this and all episodes, go over
49:00
to famousashleygrant .com backslash podcast.
49:03
And until next time, may your page views be high
49:06
and your bounce rate be low.
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