Episode 0Dec 25, 2025· 58:56
Facebook's Algorithm Shift: How to Post Your Way to 23,000 Blog Visits
About this episode
Amanda Bond drove 23,000 visits to a blog using nothing but Facebook posts—and she's revealing exactly how she did it. After stepping away from social media for two years, Amanda discovered Facebook had transformed into a discoverability platform similar to TikTok, and she's been posting 5+ times daily ever since. Learn her strategy for finding what content performs, when to reshare winning posts, and why she…
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Full transcript
00:03
The Bloggy Friends Show. What's up, my bloggy
00:25
friends? Famous Ashley Grant here, and I just
00:27
want to welcome you to the Bloggy Friends Show.
00:29
We're so excited to have you join us on this
00:31
journey of sharing our knowledge and experiences
00:33
with you. Whether you're a blogger, a content
00:35
creator, or just someone who's interested in
00:37
learning more about the digital world, we've
00:39
got something for you. So grab your notebook
00:41
and a pen to take some notes, or just sit back
00:43
and take in all the amazing information and ideas
00:45
we're about to share with you. Let's get into
00:47
it. What would Amanda Bond do? I have not been
00:51
on a podcast in over two years, I think. Aw,
00:57
well then I'm honored I brought you back in.
00:59
Yeah! And you're not even pitching a course for
01:02
sale. I just literally have nothing. I'm just
01:04
hanging out. See, that's the best part. Yeah.
01:08
Honestly, I'm having so much fun just because
01:10
of that. It's taken all the pressure off. I don't
01:13
have to have an ulterior motive. It's just like,
01:17
go fuck around and find out on Facebook. Those
01:20
are the best ways. I think they're fantastic.
01:23
Am I allowed to swear on your podcast? Do you
01:25
bleep it? You can swear as much as you want.
01:27
I'm just going to put explicit. That's all. Because
01:28
I can't help but say shit or ass. And I occasionally
01:32
drop an F -bomb too, even though my mother hates
01:34
it. Totally got it. So yeah, I'll just mark it
01:38
explicit. So I'm excited to jam with you. Holy
01:42
crap. It has been forever since I've spoken to
01:44
you. But yeah, you started popping up in my feed
01:48
a lot and I was like, what is she doing? And
01:50
so then I started reading everything you were
01:52
doing and I was like, I want more. So tell me
01:55
everything. Like, I mean, what have you been
01:57
doing the past couple of years? What's going
01:59
on now? Tell me all the things. OK, so, I mean,
02:03
first, let me just talk to the power of this
02:05
new algorithm update that I started noticing
02:08
maybe in August of 2025. So we're recording.
02:13
What is it now? November. I almost said October,
02:15
but we're in November. But I started noticing.
02:19
people who I wasn't following or just niche pages
02:24
that I have never seen before starting to show
02:27
up in my feed more and more. And I'm like, where's
02:29
the Facebook that I know and love, right? Because
02:33
my brain had been conditioned to expect certain
02:35
things to show up. So at first I was a little
02:37
taken aback, but you know, the marketer in me,
02:40
like many of us were like, oh wait, there's an
02:43
opportunity here. How are these pages? Or profiles
02:48
starting to show up in my feed, but I don't follow
02:51
them. So in August, it was the first cue of like,
02:54
oh my gosh, I think Facebook is fundamentally
02:57
changing right now with how the algorithm is
03:00
working. More in a TikTok style discoverability.
03:05
And for me, I've been on Facebook since, oh gosh,
03:08
I remember. When somebody walked into my dorm
03:11
room in university and was like, hey, there's
03:13
this thing called Facebook. I'm like, tell me
03:15
about it, Lev. He went on to explain it. And
03:19
I actually dismissed it like years and years
03:21
ago because he was like, oh, yeah, if you go
03:24
to a party and then like you meet somebody, but
03:26
you don't remember their name, you can get tagged
03:28
in the same photo. And I was like, that sounds
03:30
absolutely stupid. Why would I ever go on this
03:33
platform? But we know how that turned out. And
03:38
I ended up making a career off of the platform,
03:41
really focusing on the organic side to kind of
03:44
build my business up first. But then I doubled
03:46
down and focused a lot on the ad side of the
03:49
equation, how to take all of our... organic interactions
03:54
and traffic from Facebook and put them through
03:57
sales funnels until they convert into dollars
04:01
for your business. And then over the last few
04:04
years, I've just kind of taken a hiatus, stepped
04:06
back from teaching ads, retired from that business
04:10
and have a few like fun personal projects going
04:14
on. So I really hadn't been showing up on social
04:16
media. But then all of a sudden watching this.
04:20
algorithm shift in real time. As somebody who
04:23
calls herself a Facebook page purist, like it
04:26
is literally my favorite platform to create for.
04:29
But for years and years and years, it was not
04:32
a discoverability platform. So you had to like
04:34
claw every single new follower from somewhere
04:41
and put in man hours and community groups, you
04:45
know, having back and forth conversations. And
04:48
not everyone loves to do that. That sounds like
04:50
a blast to me. But this was the first time that
04:53
I had taken a step back and said, Facebook is
04:57
now a place for many more people to be discovered
05:01
with their content, similar to how you can grow
05:04
quickly on Facebook. Sorry, on TikTok. That's
05:08
just how we got reconnected. The power of how
05:10
this algorithm is working. And my content started
05:12
showing up in front of you and your feed. And
05:14
I've just been having a blast posting multiple
05:17
times a day. And then I also manage a brand page
05:20
in the baking niche, which is just having some
05:25
really fun semi -viral moments. And that's getting
05:29
me giddy and nerding out in all of the data and
05:32
analytics, sending traffic over to a blog. all
05:36
of the fun stuff that is coming with this new
05:38
update. Yes. And that's actually what made me
05:40
reach out to you is that you said you drove,
05:42
what was it like 23 ,000 visits to a freaking
05:45
blog page. How'd you do it? I wish it was like
05:49
some strategy that nobody's ever heard of before,
05:53
but really it's literally the strategy is post
05:55
on Facebook. Post on Facebook right now. If you're
05:59
posting from a personal. profile which has to
06:02
be in professional mode to take advantage of
06:05
some of these like content monetization options
06:08
where facebook's paying creators or from a business
06:11
page and just treat it like it's a personal profile
06:14
interact with people in the comments post the
06:18
content you've literally been posting for the
06:20
last decade but do it more often And just double
06:25
down the platform. I actually got a lot of trouble
06:28
this past week because I made a statement saying,
06:30
if you want to be growing on Facebook right now,
06:32
you have to be posting at least five times a
06:34
day. And there was two camps. There was the absolutely.
06:38
I agree with that. That's how we're growing.
06:40
And there was that sounds like a terrible idea.
06:44
Why would you suggest such a thing that's going
06:46
to lead to burnout? But if your business. is
06:51
a business that's monetized through content if
06:54
you have a blog that's monetized through an ad
06:56
network and more traffic from any platform blogs
07:00
really have relied heavily on google and pinterest
07:03
in the past facebook is this like big opportunity
07:07
right now and so i'm literally just posting almost
07:10
the same content that we've been posting for
07:12
the last five years from this page, but I'm increasing
07:17
the frequency. So at first I was posting maybe
07:19
three to seven times a day and it's every single
07:22
format. I'm posting stories. I'm posting reels.
07:26
Actually reels are the ones that I hate posting
07:28
the most because I just personally don't like
07:30
creating or even uploading videos. It just takes
07:34
longer than putting up an image or my preference
07:37
is a simple text -based post where you literally
07:40
just say a sentence. And albums. I think I covered
07:44
all of the formats like videos now are all called
07:47
reels on Facebook. But yeah, stories, reels,
07:50
text based posts, images and albums. And so I
07:53
started posting three to maybe six times a day
07:56
and then realized, oh, the more I post, the more
07:59
opportunity I have for each individual post to
08:03
perform well. And so I just increased my frequency
08:06
a little bit more and a little bit more and started
08:09
to take the things that were performing well.
08:12
And by well, meaning they're maybe earning a
08:15
few dollars from the Facebook creator monetization
08:17
program, but they're getting traffic over to
08:20
the blog, which is also earning money from the
08:23
ad network. And so I'm just going to simply click
08:26
the share button so that they get reshared to
08:29
the top of my feed. And then it kickstarts the
08:33
distribution of people who already follow you.
08:37
So it's like if you have good content that's
08:39
working well. reshare it every once in a while,
08:41
but just start showing up more, doing the same
08:45
things we've been doing for the last decade.
08:47
I mean, it does. It sounds silly and it sounds
08:51
fun, but I guess the big question is, can you
08:54
do this with a page that hasn't existed very
08:55
long? Absolutely. I actually just saw somebody
08:59
on my feed today say he started his page in September
09:02
and he's already grown to a hundred thousand
09:04
followers. And so, right. What did he do? Do
09:10
you know? I don't specifically know. I didn't
09:13
stop to pause long enough. But in my head, if
09:15
I had to assume or guess, it was he was posting
09:21
in a highly relevant niche. I view that as something
09:26
that has a wide potential audience, baking, crafts,
09:30
hobbies, food, lifestyle, just something that's
09:35
maybe not marketers marketing to marketers about
09:38
marketing. Like that's kind of a tiny, tiny little
09:40
niche in our world. Something broader and probably
09:43
focusing on videos because. there's a lot more
09:48
consumption of videos in the last little while
09:50
but I don't know that for sure he could have
09:53
just been posting until he found one format that
09:57
really worked for his page and really worked
10:00
for his specific niche and then doubled down
10:03
on that so for me I'll give you an example I
10:07
took over full management of this Facebook page
10:11
that I'm a partner in. We used to have a team
10:13
member run it. And then I was like, no, no, no.
10:15
There's opportunity here. Middle of September.
10:18
I'm like, I'm just going to push everyone else
10:19
out of the way. Let me experiment with every
10:23
kind of post type that I can think of. And then
10:26
I'm going to go into Creator Studio. So the back
10:29
end of our Facebook pages, I'm going to look
10:31
at my insights. So I'm going to see which posts
10:34
are getting the most views, which posts are getting
10:37
the most link clicks, right? Because we monetize
10:40
also through the link clicks. So that's an important
10:42
metric for us. How many are getting shares and
10:46
saves and the most watch time? Like I want to
10:49
pay attention to what. what format, what type
10:55
of content is performing the best, right? So
10:59
the first month I'm throwing spaghetti at the
11:01
wall. I've got no idea because I just took over
11:03
like intense management of this page. After about
11:08
a month in, I realized one specific type of post,
11:13
and this is in the baking niche, that talked
11:16
about the why behind baking, not just sharing,
11:20
let's say, simple recipes or like a specific
11:24
type of recipe it wasn't the recipes that were
11:28
going crazy with views and then therefore revenue
11:33
from the facebook creator program it was the
11:37
things that talked about the why behind baking
11:40
that improved your baking skills and capabilities
11:44
so i was like okay there's something here And
11:48
then I would go back in time. So years before
11:51
the Facebook creator program existed. And I would
11:54
look at which posts used to get the most reach
11:57
because like views weren't even a metric back
12:00
in the day. Right. Like I think views rolled
12:02
out either earlier this year or last year as
12:05
a metric. So when we go back and look historically
12:08
at what's performed, we have to go look at what
12:10
had the most reach. And so all of those posts
12:14
that have higher than normal reach are little
12:20
clues, evidence of what the algorithm is going
12:23
to want you to continue to post more of because
12:27
that's what people are going to engage with.
12:29
And so I found that specific type of content
12:32
that talked about why. And then I started finding.
12:35
specific recipes within the sub -niche of recipes.
12:40
So not every recipe would perform, but like specific
12:43
ones. I don't know. People love peanut butter
12:45
and chocolate together. You know, like they just
12:47
love certain food combinations and therefore
12:50
they would perform better than others. And then
12:53
my theory was, okay, if I'm making money from
12:56
the like literally the posts themselves, but
13:02
then those posts are driving a ton of clicks
13:04
over to the ad network. Theoretically, if I continued
13:10
to post about those topics in different ways,
13:13
maybe posting a photo and then an album the next
13:15
time and then a reel and then making it a story,
13:18
right? Playing with the different formats. Couldn't
13:21
I theoretically send people to these blog posts
13:24
almost every single day of the year? And then
13:27
if I'm sending them to the blog posts from Facebook
13:29
every single day of the year, wouldn't Google
13:32
then theoretically? think that this post was
13:35
more relevant than my competitors' posts that
13:38
I'm trying to uprank against because it's getting
13:41
more traffic. And then theoretically, wouldn't
13:43
my rankings increase? Therefore, I would also
13:46
be getting more Google traffic at the end of
13:48
the day, right? So it was like, it kind of hit
13:51
me this big epiphany and I was like, oh my gosh,
13:53
that's the game now. So as soon as you find something
13:57
that works, experiment the heck out of it. And
14:02
that's what I'm doing for the month of November.
14:03
There was like a post years ago, years ago, that
14:07
got 33 million, got in front of 33 million people.
14:12
A single post. And so for this month, I said.
14:16
I am going to post about that topic every single
14:20
day this month, because if that topic is a lottery
14:24
ticket, I'm going to buy 30 of them in the month
14:27
of November instead of just buying one ticket,
14:30
crossing my finger in a hope that it works. So
14:32
it's like, what is the evidence that's already
14:34
working on your page? Where are the spikes in
14:37
views on any given day? What is? popping off
14:42
in your google analytics start to pay attention
14:44
to those things because that's leaving clues
14:47
what your highest potential earnings are going
14:49
to be and when you start to post less about the
14:53
stuff that isn't getting views like halloween
14:56
just passed i post a halloween cupcake recipe
15:00
spent maybe two hours like reformatting this
15:04
thing this like all the content from the blog
15:07
post different formats carousels individuals
15:10
there was like five different cupcakes you could
15:12
make so I made a post about each one of the cupcakes
15:15
probably put a dozen maybe 10 or 10 or 12 posts
15:19
together about this topic like it did not go
15:23
off it was not worth my time And that's when
15:26
I had the epiphany of, oh, I shouldn't be focused
15:29
on my like lowest earning blog posts. I should
15:31
just go to my insights from Facebook, my Google
15:36
Analytics history and be focused on the stuff
15:39
that already drives a ton of traffic. Because
15:42
that's what it's showing us that that's what
15:47
people want. Right. Like that's what they're
15:49
Googling. So if they're Googling it, wouldn't
15:51
they be interested in if they saw a post on Facebook
15:53
as well? All of the data. can be found by starting.
16:00
And if you're starting from zero, then you just
16:04
got to throw things at the wall faster and see
16:05
what sticks, right? Like, sure, I've got years
16:09
to go back and look at this data, but on my personal
16:13
Facebook page, I'm only looking at the past month's
16:16
worth of data to see where the spikes are. Okay,
16:20
that makes a lot of sense. And the reason I asked
16:22
the question specifically is I personally have
16:24
a fitness page that I'm starting and a podcasting
16:28
page that I'm starting. And the reason I'm starting
16:30
in these two niches is number one, I work in
16:32
podcasting now. I'm constantly discussing, you
16:35
know, how to start a podcast with people. And
16:37
so it only makes sense for me to play more in
16:39
that space. And the other thing is the fitness.
16:42
I mean, it's... Anybody who knows me knows I've
16:45
sort of become kind of addicted. I started really
16:48
going hard a hundred and something days ago.
16:53
We're recording in November, but July 14th, I
16:57
kind of went nuts. I went from zero to 60 and
16:59
started doing, you know, an average of 13 to
17:02
14 hours a week of exercise. Whenever we're talking
17:05
about a girl who did like maybe three hours a
17:07
week, if that. for two years. And before that
17:10
was nothing. So, um, I kind of went ape shit
17:12
and now I want to tell everybody that they need
17:14
to move their ass. So that's, that's all right.
17:17
Okay. So what would your advice be for, I mean,
17:20
I'm just going to use this as my coaching session.
17:22
So I'm starting this fitness page. It's called
17:25
more, it's called more movement, please. Yeah.
17:28
And the idea is the movement is moving your body
17:31
more. How would I even begin? I've started, you
17:35
know, started posting random things and, and
17:37
I'm, I'm, I mean, I guess you'd say like a few
17:40
shares a day of things, but I haven't posted
17:43
a lot of original content just yet because I'm
17:45
trying to get my footing. Where do I go from
17:48
here? What would Amanda Bond do? What's your
17:50
favorite type of content to create? This is what
17:53
I would ask everyone first. I love a graphic
17:55
with a text, like a graphic with some text. That's
17:58
my favorite. Okay, perfect. So then I would start
18:01
there. I personally am not a stare at. a blank
18:06
screen and think of an idea. So for me, I have
18:09
to be scrolling my feed and finding a little
18:13
piece of inspiration to say, oh, I could put
18:16
my own spin on this. So do you like to create
18:19
from scratch or do you need a little inspo? Like
18:22
what's your content creation style? Depends on
18:25
the day. There are times where I'll be driving
18:27
down the road and I'm like, oh, that's a good
18:29
idea. And I'll just like vomit into my phone.
18:31
But other times I'm on these different fitness
18:33
pages and I'm like, that would be so good as
18:35
a post. But I want to make it better because
18:36
it's kind of like there's a there's a page I
18:39
follow that I will not mention because I don't
18:41
want to hate on them because they're really awesome.
18:43
Yeah, yeah. But they it's kind of like when you
18:46
eat a pizza where they forgot to put the sauce
18:50
on it. It's missing something and you're just
18:53
eating it going this. It's pizza, but it's not
18:56
great. That's kind of how I feel. And I'm not
19:00
talking about pizza because fitness, but still.
19:02
Listen, you can talk about pizza and fitness.
19:05
It's called balance. Yes. And I'm about I'm about
19:07
fitness, fitness, pizza in my mouth. So, yeah,
19:10
exactly where I'm at. I would encourage you in
19:15
those moments when you're just like driving and
19:17
then voice noting yourself. As soon as you stop
19:19
the car, ship something. Right. Like take whatever
19:23
the one sentence is and put it on the Internet.
19:27
I actually just got accused last week of being
19:29
a word vomiter. And I I just laughed at the concept
19:33
of it because. That is the game of content creation.
19:37
Like you need to show up. You need to share your
19:41
perspectives, your insights. And there's a lot
19:44
of humans in this world who are going to have
19:45
differing opinions from you. And of course, Facebook
19:49
sometimes finds those people and shows them your
19:52
posts because controversy can create additional
19:55
reach. But it's like we need to get into the
19:57
habit of shipping content. Right. And it doesn't
20:00
always have to be like, sure, graphics are amazing.
20:03
So it's like maybe you should be screenshotting
20:06
different ideas as you go, like as you're scrolling
20:09
the feed or going about your day. Get that bank
20:12
ready so that the next time you sit down at Adobe,
20:16
Canva, whatever you create on, you're like, OK,
20:19
I know exactly do these three things that I need
20:21
to create and then schedule them out instantly.
20:25
Because content creation really just is a habit.
20:28
And we need to identify what are specific, the
20:33
habits that we personally can uphold over a long
20:37
enough time period. Because if you're like showing
20:40
up 10 times a day and then you ghost for months
20:43
on end, you're probably not going to get traction.
20:46
But if you can. think of something off your top
20:50
of your head two, three times a day and just
20:53
get into the practice of typing it into your
20:56
phone or on your desktop and hitting post or
20:58
even scheduling it for the next day so that there's
21:02
something there. It's like a muscle of going
21:05
to the gym. It's going to get stronger and the
21:07
ideas are going to start coming to you way easier.
21:10
So it's like just start whatever the easiest
21:13
format is. Start with that. If you need caption
21:17
templates or content ideas, Google it. Use ChatGPT
21:22
to start getting the wheels running, right? Like
21:25
a little side tangent, I wrote AI -assisted with
21:29
ChatGPT for like a solid 10 -month period, and
21:32
I felt dumber at the end of it and couldn't retain
21:35
a single thing because I was letting it do a
21:37
lot of the work. probably August, same time that
21:40
I was discovering this Facebook thing. I stopped
21:43
writing entirely AI -assisted and now I just
21:47
go to it for like, help me spitball this idea.
21:50
Why does this feel too wordy? Help me make it
21:53
more succinct. Give me 20 different ideas based
21:57
on this one idea that I have and then letting
22:00
it just get the flow and the motion going so
22:05
that I can just work that content creation muscle.
22:07
But right now, I shipped, I did a little recap
22:10
for October, 300 and I think it was, I can't
22:16
remember if it was 330, yeah, 335 individual
22:20
Facebook posts between two pages. That was me.
22:24
It's not automated by anything. It's not AI assisted.
22:27
I sat down probably for three, maybe four. content
22:33
creation days which for me are no longer than
22:35
like two to four hours and then I like scroll
22:40
my feed and occasionally schedule things out
22:43
like as I'm on the go interacting responding
22:45
to comments so like in the fringe hours of my
22:50
month I was able to find 335 pieces of content
22:54
that I could post online now I didn't make 335
22:58
videos or reels right I repurposed a lot lot
23:02
of existing content especially if you have a
23:05
blog especially if that blog's monetized and
23:07
you know which pieces of content do well which
23:10
already have photography what you've already
23:12
created reels about like go back in time it's
23:15
november this month if if you have a big q4 Literally
23:19
just post what you posted in November in 2024,
23:22
23, 22, 21, 20. Like there's going to be things
23:27
that aren't relevant today, but there's going
23:30
to be a lot that are evergreen that you can just
23:33
literally reschedule and upload. And it's been
23:36
so long. And the fact that so many of our views
23:41
are coming from non -followers with this Facebook
23:45
algorithm update. they're not going to have seen
23:48
the content anyways. So repurpose, repurpose.
23:52
And then whatever your content creation style
23:55
is, just get in the habit and build the muscle.
23:58
It might be one post a day to start, but then
24:00
all of a sudden two posts become easy. And then
24:03
you're like, oh, maybe I could push myself and
24:04
do a reel this week, right? Yeah. I mean, I'm
24:07
interviewing next week. I'm supposed to be interviewing
24:10
Jeff Rose of Good Financial Sense. And I love
24:12
him. Oh, good. And he said he's posting 20 times
24:15
a day. But I saw his YouTube video. There was
24:18
one day there was like 42 posts in a single day.
24:20
And I was like, I aspire to be like you. Yeah.
24:23
I mean, I don't know if he has an assistant or
24:25
what, but I mean, he's posting a lot of stuff
24:28
and he made like a hundred grand in six months.
24:29
So, I mean, obviously that sounds good to anybody.
24:32
And I'll wait to listen to that episode then.
24:35
Yeah, it is good. It was really good. And he,
24:37
he was on making sense of sense. He did a, they
24:41
did a profile on him as well. And that's what
24:43
actually led to. this and it's it's very interesting
24:46
timing that both you and him are both talking
24:49
about the same thing and you both were in my
24:50
feed at the same time thank you facebook algorithm
24:53
yes i'm like clearly there's something to this
24:56
because they know i'm trying to start this page
24:57
and i want it to actually pop off so all right
25:00
so one of the things you said is that that you're
25:02
posting a lot now in that you should post more
25:06
what do you say to the people who are like oh
25:09
but if people keep seeing me post all the time
25:11
they're gonna get annoyed Oh, well, first off,
25:14
some will. And by like, you know what I mean?
25:17
People come and go. Right. Like you hear a lot
25:20
about Taylor Swift in the world because a gajillion
25:22
people are all posting about her. And when you
25:25
want to know about it, you like tune in. And
25:27
when you don't, you tune out and then your algorithm
25:30
shifts and adjusts. Right. So you personally
25:33
have your own preferences. So why wouldn't other
25:36
people have their preferences? And sometimes
25:39
you're going to be their cup of tea. Sometimes
25:40
they're not. The way this new algorithm update
25:43
works, though, is a lot of your content is getting
25:46
in front of non followers. So even if they follow
25:50
your page, it's not indicative that they're going
25:52
to see every single piece of your content. I've
25:56
got one post going off right now that's like
25:59
89 % non -followers and just sometimes even higher,
26:04
93 % non -followers. So it's like, sure, the
26:07
7 % of people that were followers that saw it
26:11
from my page, they might have seen two or three
26:14
other posts on there, but also they may have
26:16
not, right? Yeah. And if they're stalking you,
26:20
then that just means you're getting more impressions.
26:21
Yeah. Have you ever followed somebody new on
26:23
Instagram and then all of a sudden you start
26:27
seeing their real first thing in your feed? Like
26:30
they prioritize you getting familiarized with
26:34
this new creator and then you binge it, you fall
26:37
in love and you're like, I love this person.
26:39
I'm going to follow everything that they say
26:40
and do. That is what we're showing up for. The
26:44
future people that want to come on the journey
26:46
with us. And sometimes people who have been in
26:49
our past or who have liked our pages before,
26:52
they're not in it. They're not in that stage
26:54
of life or they're not in that journey that they
26:58
want to go on with you. And that's OK, too. So
27:00
because so many strangers are starting to see
27:03
content, Facebook previously. If your content
27:08
was relevant, if it got signals from the algorithm,
27:10
likes, comments, shares, sends, saves, link clicks,
27:14
clicks over to your profile. If those things
27:17
were happening, it was like, oh, this is relevant.
27:19
Let me show it to the rest of your page followers.
27:23
Now they're like, oh, this is relevant. Let me
27:26
show it to every single person on the Internet
27:28
who has this specific interest. Right. And so
27:31
that's what we want. So post, post, post, post,
27:36
post. And I actually saw my friend Paige posted
27:39
TikTok yesterday and she was like, my first,
27:41
the cost of making my first million dollars online
27:44
was feeling cringiness and embarrassment. You
27:48
know what I mean? Like we have to feel those
27:50
feelings until creating content becomes a habit
27:54
and then we become unfazed by those feelings.
27:56
Like somebody could say, they did last week.
27:58
They told me that I have verbal diarrhea and
28:01
like I just word vomit. I was like. Yeah, that
28:04
is part of being a content creator. Like that
28:06
doesn't hurt my feelings that one particular
28:09
person thinks that like that's not going to stop
28:12
me from continuing to show up to this process.
28:16
I have to ask about that, though, because one
28:18
of the I've only had one thing go semi viral
28:21
and it kind of freaked me out because of the
28:25
response I got because it was kind of polarizing.
28:27
Basically, I was in Meijer one day. This is a
28:29
true story. I was in Meijer. I was grocery shopping.
28:32
And this lady was in my way. Like she was in
28:35
the way. I was trying to get to the eggs and
28:37
old girl would not move. And so I waited a second
28:40
and I just kind of let her be. And finally, she
28:42
looked at me and she's like, honey, if you won't
28:45
just tell me, get out of the way. And I said,
28:47
no, as women, we're told to move enough. I can
28:50
wait a second. And so I posted about that. And
28:53
all these men flocked to the comments and they're
28:56
like, I'll take things that didn't happen for
28:58
a thousand Alex and like all this shit. And I
29:01
was just like, no, it actually happened. I was
29:03
there. But then it was like, do I really engage
29:05
with these haters? Do I really play with these,
29:07
these assholes on the internet who don't believe
29:09
that two women could have an authentic interaction
29:11
like that? Yeah. I mean, the filter I would put
29:14
it through is, is it worth the effort of it?
29:18
Right. If, if it's. unrelated to our current
29:22
business or life vision or goals if it's an unmonetized
29:27
piece of content like if you're earning money
29:30
from that and then people want to go off in the
29:33
comments like maybe we just let them and egg
29:35
them on I might be you know guilty of doing that
29:38
every once in a while because controversy creates
29:42
more views right but if it affects our mental
29:45
health if it's you know, too much. Like I had
29:49
an article go viral back in 2018 on the topic
29:52
of bro marketing in the internet marketing industry.
29:56
And that was a lot for my nervous system. I got
29:59
personally attacked. There was a lot of positives.
30:01
I got a lot of invitations and, you know, tables
30:04
opened up to me. And I had to know when enough
30:07
was enough, like some days. I'm a woman I'm a
30:11
cycling woman so it's like when I'm in certain
30:13
stages of my cycle I can't be on the internet
30:16
because I take everything way too personally
30:18
but then when I'm in other stages I'm like oh
30:21
bring it oh fuck on like I will go with you today
30:26
I will spar and so we just have to ask ourselves
30:28
it's like what's the ROI of this is it worth
30:32
it and if it's not sometimes like deleting a
30:35
piece of content is also a perfectly acceptable
30:37
thing to do if it's not helping us reach the
30:41
the goals and vision that we have for our lives
30:43
right because we do risk a lot to show up online
30:46
this is true it's your career but like we're
30:50
putting ourselves out there at the end of the
30:51
day and so we we need to have the boundaries
30:53
to say like what we approve of and what we don't
30:57
And we also have to remember that, like, no matter
30:59
what we do, we're going to piss off half the
31:01
Internet, no matter what I do. And, you know,
31:04
one of my favorite series is the series Leverage
31:06
with Timothy Hutton. And there's an episode.
31:10
where, I can't remember her last name, but the
31:12
woman that plays Sophie, she says, you say controversy
31:15
and I hear attention. And I'm just like, that
31:19
so speaks to, you know, trying to get people's
31:21
attention and things like that. But one of the
31:23
things that you were saying is like the engagement
31:25
is good. It gets, you know, it gets it, it clues
31:28
to Facebook, like, hey, people give a damn about
31:30
this. So what I'm curious about is, do you ever
31:33
comment on your own posts to get more comments
31:37
happening? If nobody's commenting on your post,
31:41
you commenting is going to do nothing. But if
31:43
people are responding to your posts, if they're
31:47
showing up, if they're having opinions, asking
31:49
questions, I personally just love to be in conversation
31:54
and community with my page. My personal page,
31:58
right? Because that is a representation of me,
32:01
I quickly know what I think about everything.
32:03
However, in our brand... speaking page I don't
32:09
show up in the comments in the same way so I
32:12
let the comments kind of simmer themselves people
32:16
talk between themselves but it does have a much
32:19
bigger reach so and fans of the brand because
32:24
the brand's been around for 15 years so it's
32:26
kind of self -contained could I show up and add
32:30
more community and connection over there probably
32:33
but For me, I look at the ROI of my time spent
32:37
over there where we already have momentum and
32:40
literally tens of thousands of combinations of
32:43
content that I could put together to get in front
32:46
of more people. My time is better spent creating
32:50
more posts in a day, scheduling out more posts
32:54
than it is responding to one particular comment.
32:57
But on my personal page. If anyone goes over
33:00
there, it's facebook .com forward slash the ad
33:04
strategist. I used to teach all about Facebook
33:06
ads, no longer sell anything on the internet
33:08
anymore. But if you go over there, it's me because
33:12
I know everyone who like shows up to my comments.
33:16
I create relationships with them because that's
33:19
where my leverage is on that page. Creating more
33:23
content right now. is not the highest ROI activity
33:27
that I could be doing. Having a conversation
33:29
with you, you know, to get on a podcast, to get
33:32
in front of more people is a higher and better
33:35
use of my time with that smaller brand, right?
33:39
Like that other page in the baking niche has
33:41
358 ,000 followers. I have 13 ,000. Not that
33:46
13 ,000 isn't a heck of a lot of people. It could
33:48
fill an entire soccer stadium, you know, but.
33:52
I find that the back and forth, the back and
33:54
forth is how I build affinity for my content
33:58
on my personal page. That makes complete sense.
34:02
Yeah. I mean, I want all of this, duh. So one
34:07
of the things that you said is that you've been
34:09
shipping out a lot of content and that you'll,
34:11
oh, you get an idea, then schedule it to go live.
34:14
So are you scheduling it on Facebook? Are you
34:16
scheduling it in the... business uh what do you
34:20
call it meta meta for business like how are we
34:22
scheduling what what platform are you using the
34:24
schedule girl everywhere you should see you should
34:27
see my setup here it depends what what piece
34:30
of content is or depends where i am if i'm in
34:33
the car obviously it's all on my mobile i'm i
34:36
have the facebook app on my phone i also have
34:38
right beside it the facebook business suite app
34:40
so i'm literally scheduling it from every single
34:44
place. I try different mixes in my head. I'm
34:46
like, does it matter where we schedule from?
34:48
Does Facebook prioritize something? I don't know.
34:51
I'm just going to throw it all out there. So
34:52
again, whatever is easiest in that moment to
34:56
get the content out of my brain and onto the
34:59
screen, that's what I'm choosing. And sometimes
35:01
when I'm posting on mobile, I just hit go hit
35:05
live. If I know I've already scheduled something
35:08
out like around the same time within about. two
35:12
hours uh I will like schedule it for a little
35:16
bit later sometimes the same day sometimes the
35:19
next day it depends on how far ahead I am on
35:23
the baking brand I'm usually I usually have the
35:27
current week pretty well scheduled out especially
35:30
the next few days and I'm talking 10 different
35:34
pieces of content coming out but on my personal
35:36
page like the next day is always blank so Not
35:39
always, but maybe there'll be one post here,
35:42
one post there. It's a little bit more sporadic.
35:46
And then when I'm doing big batching content
35:49
sessions where I'm going into Creator Studio
35:52
to look at my past analytics, to pull up past
35:57
year's content, that I'm on a giant ass iMac
36:02
screen trying to get the biggest screen real
36:06
estate to just... make drag, drop, save this,
36:10
upload this, do it in the planner on the back
36:13
end of Creator Studio. Then I'm also scheduling.
36:17
I schedule reels on desktop, but from the page
36:20
itself. So it's like wherever you can upload
36:22
stuff, that's where I'm doing it. So you're doing
36:24
it in the actual Facebook software? All of it.
36:28
None of it is a third party. That's what I was
36:30
going to ask, because I know there's been some
36:32
people that have said if you use like a Metro
36:34
Cool or a Buffer or a social media that you get
36:37
dinged for it. No, I totally believe that as
36:39
well. Oh, you do. OK, well, all right. That's
36:41
good to know. And well, speaking of software,
36:44
though, are you using anything to kind of drive
36:46
people to your email list like a many chat or,
36:48
you know, anything like that? So the me personally,
36:53
I don't sell anything online anymore. I retired
36:55
my my Facebook ads program last year. I kind
36:59
of went off down like a little little rabbit
37:02
hole in the balloon. like DIY balloon decorating
37:06
niche, built some funnels, webinar over there.
37:08
And I just didn't quite hit a messaging and have
37:11
that take off when this opportunity showed up.
37:15
And I was like, oh, let me just go all in on
37:16
this thing for a second. Pause that over there.
37:19
So I'm not generating emails on the balloon,
37:21
like fun hobby side. I don't have an email list
37:26
on like my personal Facebook ad side anymore
37:28
because I just didn't want to teach about it.
37:30
It changes at the speed of light. And so now
37:32
I personally just. show up to have fun. I have
37:36
no other software other than, what do I pay for?
37:39
Canva. Facebook's free. I don't even have a verified
37:43
badge personally. And ChatGPT, you could say,
37:46
are my tools. I pay the $20 a month tool. And
37:50
then on the other side, the brand has, again,
37:55
Canva. I use my ChatGPT for that. And then we
37:58
have started testing ManyChat. To see if there's
38:03
a difference between like putting the link in
38:04
the post or not putting the link in the post.
38:07
I make more money when I put the link in the
38:09
post because I'm sending more people over to
38:12
the blog and the ad network like out earns what
38:16
Facebook is paying me per thousand impressions
38:18
by like two to one. So, of course, I want people
38:21
over to the blog because it makes a higher ROI.
38:23
So I've been putting it in and then I tested
38:26
taking it out. I tested many chat. I tested manually
38:30
replying to 200 comments. Probably don't recommend
38:33
that one. Especially not at scale. And so, I
38:39
mean, try everything. That's always my suggestion
38:41
to people. Try everything to see what's going
38:44
to resonate for your people. Because every page,
38:47
every avatar, every person you're trying to call
38:50
in is going to behave differently. I don't know,
38:52
the ladies who are in their 60s who like a baking
38:55
page, are they going to understand what's happening
38:57
with many chat in the DMs? Maybe like, I don't
39:00
know, I collected 12 email addresses. You know,
39:04
is it is that worth it? Yeah, like we get we
39:07
send out emails and then those people can click
39:09
over to the blog and earn more money. And then
39:12
if we get more traffic to any posts, you know,
39:14
they can rank higher. Sure, you can justify it
39:17
all. But when you're trying to create content
39:19
at scale. My brains are always like, OK, I have
39:23
a thousand posts that I can pull from that each
39:25
probably have half a dozen pro photography photos.
39:28
It has an entire blog's post worth of copy. It
39:32
likely has a video like a YouTube video or a
39:34
reel. And it's all seasonal because it's baking.
39:38
Right. Like based on holidays and what people
39:40
are making. So I'm already trying to wrap my
39:42
head around, oh my gosh, how do I manage a content
39:45
database of that size to figure out what is most
39:50
likely to go off at any given moment while split
39:53
testing 50 ,000 variations of any one thing?
39:56
I'm like, okay, do I want to do ManyChat on top
40:00
of that? Sure, at some point. But if you're like,
40:03
ManyChat crushes it for me, heck yeah, go all
40:05
in on ManyChat. Like do what's easiest to show
40:08
up to the process. Understood. I guess the concern
40:11
being that, you know, one of the things that's
40:14
constantly said is the problem with posting so
40:16
much on Facebook is you don't own it. And at
40:18
any moment you can lose it. So that's always
40:20
the question of are we supposed to make sure
40:23
we get everybody on an email list just in case?
40:26
Yeah. No, I mean, it's very valid. It's very
40:29
valid. Now that you say that, I'm just having
40:31
fun. yeah for now i'm like oh my god imagine
40:33
i lost that facebook page right now i would be
40:35
pissed i should download all my content you can
40:39
you can go into the back of creator studio and
40:41
export every single post for like the last three
40:44
years or something so like maybe we just want
40:46
to all do that just go have a backup of your
40:48
content because i actually lost my instagram
40:50
page um the ad strategist like instagram account
40:54
I don't know why I just said that you're not
40:56
a real person. And then it was at the end of
40:58
me wanting to even talk about ads. So I never
41:00
fought for it to get it back. And every once
41:03
in a while, I'm like, oh yeah, there was contents
41:05
on there. I lost all that content. So I've been
41:08
through that process. So it would have been nice
41:10
to have the output that I had created, but I
41:17
just, you get over it. Yeah. I didn't even know.
41:19
I didn't know that. See, today I learned you
41:22
can download your back. Yeah. Yeah. So, Wes,
41:27
you did mention Instagram. Now on on your baking
41:31
page, do they also have an Instagram? They have
41:34
an Instagram and I don't know the monetization
41:37
situation. My personal preference, like I said,
41:40
Facebook purist. So I've never really focused
41:43
hard on growing an Instagram. So when the opportunity
41:46
to partner in the Facebook creator monetization
41:50
program happened. I just said, I'm going to take
41:53
over this Facebook page. So they do have one.
41:57
We don't cross posts or do anything over there.
42:01
It's a separate strategy. So I really can't chime
42:04
in on that. I personally think like Instagram
42:09
is probably the hardest place to grow right now.
42:12
Because there hasn't been genuinely many algorithm
42:16
updates in the last little while. But if Facebook
42:19
is doing this and has a creator program, could
42:21
we theoretically in the future see an Instagram
42:24
creator program and not just those like random
42:26
bonus payouts that they would do every once in
42:28
a while? Possibly. And then would it make sense
42:31
for that brand to go all in on Instagram? Maybe,
42:35
you know, if that's the skill set or thing that
42:37
they want to focus on. Would me who only has
42:40
a Facebook page right now, would it benefit me
42:42
to go make an Instagram? Probably not because
42:44
I hate creating personally for that platform.
42:46
Like on my personal page, tech space is my is
42:49
my like bread and butter. I'll ship like five
42:53
tech space things back to back because they're
42:56
so easy to ideate and create. And so I don't
42:59
want to be creating videos and images. It just
43:01
slows me down over there. I hear you. And I mean,
43:03
I recently heard that someone I follow, she has
43:07
like three million followers and she posted her
43:09
her Instagram payout for the month of I think
43:12
it was September. And when she posted it, she's
43:15
like, now you guys sit down and I can't believe
43:17
how much I'm getting paid. And it was thirty
43:19
nine cents for millions of views. Oh, my God.
43:24
That's wild. Yeah, I see that. And I'm like,
43:28
we have to ask ourselves if that's. worth it
43:31
right like should we then be focused If you're
43:34
such a prolific content creator and Instagram
43:36
is that for you, are you generating enough revenue
43:40
from other sources that you've tracked through
43:43
your Instagram efforts to make it worthwhile
43:46
for spending all that time and resource on producing
43:49
there? Or should you be finding a different platform
43:51
like a YouTube that has a great creator payout
43:54
program, like a TikTok, like a Facebook? Facebook
43:57
right now, the program is invite only. So if
44:00
anyone's trying to get into it, my suggestion
44:02
is. Start showing up. Start posting multiple
44:05
times a day. It's going to take a few months
44:08
to show Facebook that you're like a valid creator.
44:12
But in the process of creating content, of seeing
44:15
what's working, of doubling down on the things
44:19
that are, you're likely to see growth in that
44:22
time that will qualify you for the program. You
44:25
can Google it. I don't know like the specifics.
44:27
I was actually in this program when it was the
44:30
old program two years ago. And I'd make like,
44:33
three cents here, 10 cents there. So I didn't
44:36
take it serious until this year when I was like,
44:39
oh my gosh, discoverability is changing. This
44:43
is like 2015 all over again. We all need to take
44:46
advantage of this. Like I got real, real excited.
44:49
I can't tell. I can't tell at all. No, I went
44:53
from radio silent on my Facebook page to 99 posts
44:56
last month. Like we're a little, we're a little
45:00
excited over here. It's kind of like my fitness
45:02
going from zero to 60. So it's interesting to
45:05
think about. You can post links in there that
45:06
you haven't really noticed much of a change.
45:08
One of the things I am curious about is when
45:11
someone does come to your page, whether they
45:13
engage with it or not. Well, let me take that
45:16
back. If they engage with the post, are you then
45:19
asking for them to follow the page? No, you don't
45:23
even need to right now. Like I know as soon as
45:26
you show interest like it. click the image, click
45:32
the link, leave a comment, save it, share it.
45:35
Like as soon as you go over to their page, do
45:37
any of those things, even watch their reel over
45:40
a few times, the new algorithm is like, oh, okay,
45:45
you like that. That's why I say it's more similar
45:47
to TikTok because whenever I'm on TikTok and
45:50
I just like linger on a video just one second
45:53
too long, the whole algorithm is like, you like
45:55
that? Let me give it to you. Right? Oh, it is
46:00
aggressive over there, but that's what we're
46:02
starting to see with Facebook. And that's actually
46:04
Jeff that you had mentioned earlier. What is
46:07
it? Good, good financial sense is his Facebook
46:09
page. I interacted with one post and now. He's
46:14
in my feed everywhere. I don't follow him, but
46:17
his content is constantly being resurfaced to
46:20
me. And same with people who are liking my comments.
46:23
I'm starting to see their comments, right? Like
46:26
they're liking my posts and now all of a sudden
46:29
I'm seeing their content. So that could be a
46:31
growth strategy. in and of itself is going to
46:34
other people's content who are your ideal type
46:37
of avatar or who are congregating the community
46:41
that you want to get in front of and being an
46:43
active participant in their comments because
46:46
they're hype about growing right now too like
46:49
Everyone that I'm talking to on Facebook is having
46:51
fun again. It's a party over there. So they're
46:54
like, yeah, welcome. Show up. Talk about this.
46:56
Oh, you got this interest. I got that interest.
46:58
Perfect. Let me DM you this. Let me show like,
47:00
let me show you that. Like, it just feels a very
47:03
community driven, which was what? One of Facebook's
47:06
like core tenants or something. Like, what is
47:09
it like driving the world's communities or I
47:12
don't know. Whatever. I'm a shareholder of Facebook
47:15
as well. So like, should I know these things?
47:17
Probably. I don't think so. But yeah. You are
47:19
giving me some insights as to how I ended up
47:21
in a very interesting loop of 11 billion Bollywood
47:26
dances. Because I clicked. Yeah. You got to say
47:32
you're not interested if you don't want it anymore.
47:34
I've been doing that a lot, actually, with this
47:35
new algorithm update. There's like tarantula
47:38
pictures on my feed all of a sudden. Absolutely
47:40
not. No. See less. See less. Like tell it what
47:44
you want and what you're trying to get out of
47:46
it. Yeah, that was that's what I had to do with
47:49
the for some reason. I don't know why I never
47:52
clicked on any of this shit. Did not want it.
47:54
But the the popping of the of the pimples and
47:57
the boils and the shit. And I'm like, why? Why
48:00
would you ever in a million years think I would
48:02
be even remotely interested in that? Because
48:05
I'm not gross. I'm like, yeah, I get those in
48:10
my feet. Do you? No, thank you. No, the blackhead
48:15
ones are great. I'm going to go vomit now. Anyway,
48:18
sorry if you just heard that and I just vomited
48:21
in your ear because that was absolutely gross.
48:23
But anyways, so coming back to kind of try to
48:26
wrap this up in a bow, if that's even possible.
48:30
Totally. So you said that you need to post more.
48:32
You said don't worry about whether you've got
48:34
links in or not. You said engage in the comments.
48:37
What else would you say to the person who is
48:39
like me and trying to finally feel like they
48:42
matter on Facebook? Girl, you're probably not
48:45
going to at first. And that's OK. Right. Like
48:48
there is going to be a period of content creation
48:52
where you need to learn the skill set of content
48:54
creation. Right. For that specific platform.
48:58
And not everyone comes to the table with that.
49:02
Right. I feel like I'm very well skilled in that.
49:06
So when I saw the opportunity, I jumped on it
49:09
and I'm building quite a bit of momentum quite
49:11
quickly. But this has been the last 15 years
49:14
of my life, especially focused on the paid traffic
49:17
side of the equation where you have to make every
49:19
single dollar multiply. So it's like I came to
49:23
the table with the skill set of growing on social
49:26
media because I've. I've got millions of dollars
49:29
behind me. You know what I mean? In testing trial
49:32
failure. Most people who are going to start are
49:36
going to suck at content creation and they're
49:38
going to blame the algorithm. They're going to
49:40
say, oh, it's because people aren't following
49:42
me back on this follow for follow thread. No,
49:46
just make a thousand pieces of content because
49:49
your thousandth one is probably going to be better
49:52
than your 30, right? Somebody said to me. They
49:57
were like, well, what if what if I don't make
50:01
a single dollar with my content? And I was like,
50:05
you're probably not going to make a single dollar
50:07
on your first hundred pieces of content, but
50:10
it's probably going to become inevitable by the
50:13
time you've posted a thousand of them. Right.
50:16
So it's like embrace the suck. Show up to the
50:20
process. Observe what other people are doing.
50:23
Be curious. As soon as you see a spike in your
50:26
analytics, ask, what did I post that day? Look
50:30
at each individual post and how it performed.
50:33
And note, which ones were just a little bit more
50:36
than the other, right? Focus, if you're making
50:39
videos, focus on just improving it slightly each
50:42
and every time. If you're making images, how
50:45
do you get better at... color matching fonts
50:48
graphics like there's so many micro skill sets
50:51
in content creation and that's why people who
50:56
don't have any experience not to say that's you
50:59
I know you've been in this industry for the last
51:01
decade right but like anyone who's listening
51:03
who has it or is just new to the table like if
51:06
you were And an administrative desk worker, you
51:09
might have great conversational skills, which
51:11
is a skill that you need, but you might have
51:13
really shitty copy skills or video creation skills.
51:17
And so those are micro skills that you're going
51:19
to just have to flex those muscles. We got to
51:21
get in the gym. We just got to get moving, right?
51:24
The movement is what creates the outcome at the
51:28
end of the day. So whether you're going to the
51:30
gym, whether you're trying to be a social media
51:32
content creator, we just got to show up to the
51:34
process and do it for long enough until you finally
51:37
start seeing results. And if you don't want to
51:39
play that game, that's cool too. There's other
51:41
ways for you to use your God -given talents at
51:45
the end of the day. Well, it's like John Lee
51:47
Dumas says, you got to put in the reps. You gotta,
51:49
you gotta. I know that sounds like such a masculine
51:52
thing, but like. ebb and flow and feel what you
51:57
feel inspired to do and act on those creative
52:00
feminine urges at the same time and if you're
52:05
treating this like a business like the logic
52:07
of the ones and zero side like we need to look
52:09
at the data of it too so that we know oh when
52:13
i feel inspiration it's informed by the data
52:16
like that's that's how you crush it on social
52:18
media People, they're like, I don't post stuff.
52:21
And it's like, yeah, because you've been posting
52:23
stuff for eight years and you got really fucking
52:25
good at the skill sets of posting by all like
52:29
observing all these little tiny patterns and
52:32
having different interactions and other people
52:34
sharing insights. Right. Like I'll see three
52:36
posts in a row and I'll be like, I just identified
52:39
this person said something about this, which
52:42
matches up about something over here and this.
52:44
OK, I know exactly what's going to happen next
52:46
week on the platform. But it's because I've been
52:48
here for 15 years now. Wait, was it 2025? I think
52:53
I joined in 2004. So I've been here for 21 years
52:58
on this platform. I was strength now. I know.
53:02
I had. Well, I'm from Canada, so we can drink
53:05
at 18. So I was able to drink when I showed up,
53:08
but I needed a university email address to join.
53:12
Like that's how long I've been on this platform.
53:14
So of course I understand the nuance of this
53:17
platform and I didn't divert to all of the other
53:19
places. So it's like, I just, I know this platform
53:22
in and out, but it might not take, it's not gonna
53:25
take you 21 years, but it might take you two
53:27
to get really good and build momentum. That's
53:31
how many you actually put in the work. Yeah,
53:33
if you put in the work, it could take you two
53:34
months like that one dude. There you go. And
53:37
I would like to be the two month person. But
53:39
it's like it's like my instructor says, excuses
53:41
don't get results. So just put in the fucking
53:44
rest. totally i'm like at 47 pilates sessions
53:48
deep now i'm like trying to now i want to go
53:50
actually see how many sessions i have in my activity
53:53
tab so i started pilates got oh literally 47
53:55
on the dot um i'm 47 classes deep with pilates
53:59
right now and i got super pissed at like the
54:02
20 to now plateau because i was like oh i saw
54:06
like the posture changes i saw the rib flare
54:09
come in i saw the like muscles starting to like
54:13
bulge in the legs in those first 20 sessions
54:15
um i had i had done like five times a week in
54:19
the month before when i was living in serbia
54:20
um but the like 20 plateau once i got home with
54:25
this new brand that tracks it in an app i got
54:27
pissed because i was like oh right now the beans
54:30
are small yeah right and it's like what There's
54:33
things happening. There's pelvic floor realignment.
54:36
There's like this little, little oblique muscle
54:38
doing something over here. And I'm like, God
54:40
damn it. I just got to do 250 classes. Then I
54:43
just got to shut the fuck up and do 250 Pilates
54:45
classes and not complain until then. If I want
54:48
the result. It's hard though, man. Cause it's
54:50
like in the a hundred days I lost three pant
54:52
sizes into 20 pounds. And then after that I've
54:55
lost a pound and I'm like, yeah, that's wrong.
54:58
Yeah. I went for a game. No, those are totally
55:01
normal. And talk to Chad GPT, your therapist
55:04
during those times, because that's what I do
55:06
with Pilates. I'm like, OK, I'm just a little
55:09
bit butthurt that this week there's been no gains.
55:12
You know, like I've seen this. This was happening.
55:14
I actually like my cravings for sugar at night
55:17
have reduced. And it was like, keep going. I
55:19
was like, I know I just needed to vent, though,
55:22
that I'm pissed this week. And it's the same
55:25
with social media. I just rode a really big high.
55:28
We had our best earnings week ever. And now we're
55:30
in the slump again. And I'm like, oh my God,
55:33
I want to be in the high. I want to be riding
55:35
the high, but I can't get to the high until I
55:38
keep showing up to the fucking process and learning
55:41
and looking at the insight and like making these
55:43
micro tweaks. And then I'm like, but next year
55:46
at this time. Watch out world. It's over for
55:49
you bitches. Watch out Facebook. The bond is
55:53
back. Yeah. Something else will change and I'm
55:57
back in the slump again. That's how it happens.
55:59
That's funny. It's funny you said butthurt because
56:02
I got a really weird injury from a spin class.
56:05
And so I haven't been able to do Pilates in like
56:07
a month. So I understand. Oh, I am. I am a convert
56:12
of the cult for sure. It is a good cult to be
56:15
in. A great cult. I will say us North American
56:18
Pilates. goers we are just we're weak compared
56:24
to the Serbian Pilates oh my gosh the they they
56:30
go hard those those women my fiance yeah my fiance's
56:35
Serbian so my daughter's half Serbian so we're
56:38
aiming to like go live there for half a year
56:40
and like I show up here and I'm like oh I feel
56:43
I feel like I got this. I'm constantly in flow.
56:48
There I show up and I'm like, I am the weakest
56:50
person that has ever existed. Everyone here is
56:56
a Greek goddess. Serbian goddess. It's a very
57:02
different level. lotties there. Shout out to
57:06
all you Serbians. I love you so hard. Oh, that
57:08
is too funny. That is fantastic. Well, I know
57:11
we've talked a little Facebook. We talked a little
57:12
bit about fitness. Is there anything else you
57:14
want to share before I let you go? No, man, just
57:16
go out there, have fun, like, you know, show
57:19
up to the process, fuck around and find out.
57:21
That's my current mantra on Facebook. Just taking
57:24
the pressure off and being like, let's see what
57:26
happens. I love it. I love it. That's fantastic.
57:29
Well, if you do want people to still find you
57:31
online, where can they find you? Well, you come
57:33
over to my Facebook page. We can have some fun.
57:35
I share lots more about what's going on. I've
57:37
done like content recaps for the entire month.
57:41
I've shared like how much each post has earned,
57:44
like the breakdown so you can see the differences
57:47
of it. My Facebook page is facebook .com forward
57:51
slash the ad strategist. That's fantastic. All
57:55
right. Well, we will leave all the links in the
57:57
show notes. And I know we didn't mention the
57:58
baking page because we're keeping that under
58:00
lock and key. We are keeping that silent. That
58:04
makes sense to me. But Amanda, I want to thank
58:06
you for being here with me and chatting with
58:07
me. I appreciate the hell out of it. And yeah,
58:10
I can't wait to play and see if I can get some
58:13
of those gains. I can't wait to see what happens
58:15
for you. Thank you. Well, my bloggy friends,
58:20
I hope you enjoyed all the insights our guests
58:22
had to share with you. To get the show notes
58:24
for this and all episodes, go over to famousashleygrant
58:26
.com backslash podcast. And until next time,
58:30
may your page views be high and your bounce rate
58:32
be low.
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